Lawncare Made Easy, Lawnstarter Raises $6 Million Series A

06/15/2015 03:31 pm ET | Updated Jun 13, 2016

Nowadays, there truly seems to be an app for everything. Whether it's having your dinner delivered straight to your door with a push of a button or scheduling the nearest personal trainer to come to your house for your leg day workout, the mobile space doesn't cease to impress.

Enter Lawnstarter, a mobile app company that makes managing your lawn easy. The process is simple. "To order you simply have to visit to see your price, select your start date, and book service. A local lawn care provider who we've vetted then performs the service. Payment is done via the app, and we let you know automatically whenever your service is rescheduled due to weather. Essentially our platform puts your lawn on autopilot," says co-founder Ryan Farley.

It's one of those things where it makes you think, "Why hasn't it been done before?" The answer to that might be because no one ever really thought about disrupting the lawn care market, at least not in the way that Lawnstarter is. "We discovered that lawn care companies often lacked infrastructure to scale, and often lacked time for marketing and customer service. This is the root cause of the poor customer experience that so often happens. So we started working on solutions to help lawn care businesses grow."

Lawnstarter has been the topic of big news lately, announcing a $6 million Series A round led by Binary Capital, a Silicon Valley firm. "This money will first and foremost allow us to make some key hires, such as a VP of Engineering, that we couldn't otherwise afford. We'll also be building our our engineering and marketing teams. We'll be testing other geographical markets as well. We're super excited to have Binary onboard, they've been awesome to work with thus far."

Since the big announcement, Lawnstarter, has in many cases been deemed the "Uber for lawn care," however, Farley thinks differently. "I see lots of companies going out and calling themselves "Uber for X", and I think it's the wrong way to go about things. Yes, we're going to provide the best possible experience to our customers. But the customer experience is really derivative of the service provider experience. After all, it's the lawn care companies doing the work so we have to provide a solution that makes their company better. If you look in the news, there are a lot of marketplaces with dissatisfied suppliers, and that's something we don't want to become."

Call them what you want to, they are moving fast and coming to a lawn near you.