07/01/2011 09:43 am ET Updated Aug 31, 2011

Yes We Cannes! The Newbie's Guide to Cannes Lion

Also by Stephenie Stewart, Matt Resnick, Andre Woolery

AOL and KBSP recently teamed up to run a competition for the most innovative use of their new DareDevil ad unit. The four winners, young execs from the agency, won the first prize trip to Cannes. They were all new to the festival, and here is their guide.

The Dos and Don'ts of Cannes

The players (from @kbsp_agency):
Suspenders: Matt Resnick, Associate Strategist, @ad_minus
Angry Bread Girl: Caroline Tseng, Social Marketing Associate, @kawiline
Man who jumped in pool: Andre Woolery, Associate Digital Director, @undre2g
Lady shotgunning George Clooney: Stephenie Stewart, Senior Strategist, @Sjays118