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Carolyn Heller Baird
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Blog Entries by Carolyn Heller Baird

The Evolution Of The Chief Marketing Officer

2 Comments | Posted October 18, 2011 | 04:26 PM (EST)

Thanks to technology, today's customers are highly connected and vocal, demanding to be understood and thought of as individuals. The digital revolution - fueled by the increasing influence of social media, mobile commerce, and the proliferation of data is challenging conventional mass-marketing assumptions, skill sets and strategies.

To understand the...

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