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Cassie Hughes
Cassie Hughes is a co-founder of Grow Marketing, an engagement marketing, social media and publicity shop based in San Francisco. What began in 2001 as a two-person, direct-to-brand consultancy has grown into a thriving shop with the most prestigious brand clients in the world, including The Glenlivet, Got Milk, UCLA, Absolut Vodka, Sephora, Dockers, and many more.

Thoughtful and forward-thinking, Cassie drives the strategy side of Grow with a holistic approach that integrates client vision and consumer experience. Her ability to balance big-picture objectives with nuance ensures that every program meets the end goals.

For more information on Grow Marketing, visit, or email

Entries by Cassie Hughes

Word Of Mouth: Real World "Going Viral"

(1) Comments | Posted August 1, 2014 | 4:57 PM

In the era of digital marketing, brands are increasingly focused on the latest trends from memes to consumer-generated content to mobile everything. Facing an oversaturated landscape of selfies, videos, infographics and white papers, marketers are constantly striving to develop that piece of custom content that will go "viral," leveraging the...

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Building a Culture and Teams for the Long Haul

(0) Comments | Posted June 11, 2014 | 10:57 AM

We work in an industry whose business model is built on human capital. Yet we continue to be amazed by the high turnover, layoffs and politics that plague most agencies. The reasons are many -- from losing a big account to career stagnation to toxic work environments. All underscored by...

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Marrying the Right and Left Brain in Business: Mastering the Creative While Executing Flawlessly

(0) Comments | Posted May 8, 2014 | 3:49 PM

Often in marketing there are two tribes -- the big idea people and the masters of detail, which seem to be in continual conflict. The big idea people dream big and don't want their balloon burst with pesky details about why their vision won't actually work in the real world....

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3 Memorable Ways to Launch a Product to Wow Customers

(0) Comments | Posted April 11, 2014 | 5:21 PM

Marketing to consumers offers a brilliant challenge -- you know you have an amazing product and if only you could get people to try it, you know they would love it. What many marketers don't understand is that how you get a product to consumers is equally important to their...

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Leveraging Influencers, Events and Social Media to Ignite Brand Momentum

(0) Comments | Posted March 20, 2014 | 2:21 PM

In today's digital society, any consumer has the ability to share their opinion about a brand, company or experience with tens, hundreds, even thousands of friends and strangers thanks to social media. Through social listening software, brands can be very responsive to consumers and join the conversation -- answering a...

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6 Tips for Making Your Pop-up Pop

(0) Comments | Posted March 12, 2014 | 1:16 PM

From retail concepts to flash dinner parties to magazine events, pop-ups done well blend the immersive with the ephemeral to drive interest and buzz. At Grow Marketing, we strive to always create an experience that lives on in the minds of all who attend. Like any outstanding experiential...

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Our Most Underused Resource: Intuition

(0) Comments | Posted February 25, 2014 | 3:29 PM

As marketers, we have many tools that go into the creation of a compelling campaign. We read up on the latest market research and trends. We surround ourselves with a team of educated, experienced, and driven professionals. We look at our competitors to see what strategies they are using and...

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Growth Management: Balancing Employees and Workload

(0) Comments | Posted February 13, 2014 | 1:07 PM

Managing growth is a challenge for every entrepreneur that can either put you on the road to success or derail you into failure before your time. The critical balance of having the right amount of employees to service your clients well while leaving a little bandwidth to jump on a...

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Navigating the Waters of Bad Press

(0) Comments | Posted February 6, 2014 | 12:47 PM

Handling negative press is a rite of passage in the business world. Whether a company is big or small, old or new, a customer incident or internal fumble can land some unwanted media attention. When under attack in the form of negative media coverage, most organizations tend to respond in...

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The Few Who Can Fuel the Many: Building a Robust Community of Advocates

(0) Comments | Posted January 8, 2014 | 10:38 AM

Social media has heralded the Age of the Consumer, right? One-to-many dialogue, real-time feedback, special offers, beloved picture quotes, and those quirky viral memes! But a higher volume of communication does not automatically result in brand loyalty or advocacy. It is worth noting that the default vernacular used to describe...

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6 New Year's Resolutions for Businesses, Brands and Bosses

(0) Comments | Posted January 2, 2014 | 1:32 PM

Whether it's the end of a calendar year or fiscal year, business leaders are stumbling upon an opportune time to evaluate success and determine areas for growth in 2014. From an individual performance to companywide perspective, we all have a desire to improve ourselves and our work. Here are six...

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Single Best Way for a Startup to Measure Its Progress

(0) Comments | Posted November 3, 2013 | 5:52 PM

One word: people. A startup can measure its progress by looking closely at both the employees they have attracted as well as the people they have the opportunity to do business with. We find this lens to be the primary indicator of all things that mark success and progress within...

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How Much is Enough, Really?

(3) Comments | Posted October 4, 2011 | 10:51 AM

If I had a dollar for each time a client asked that, I'd be living the high life in the South of France permanently, not just during Cannes Lyons. It's a fine line isn't it, investing and doing "enough" to connect with consumers without having to spend a dollar more...

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