Caterina Fake is an American businesswoman and entrepreneur.

Fake is the co-founder of Hunch, a collective intelligence recommendation system that uses decision trees to make recommendations based on users interests. It launched in June 15, 2009.

Prior to Hunch, Fake co-founded Flickr, the popular photo-sharing service developed by Ludicorp in Vancouver, BC. Flickr was later acquired by Yahoo! in 2005. Flickr ushered in the so-called Web 2.0 integrating features such as social networking, community open APIs, tagging, and algorithms that surfaced the best, or more interesting content. At Yahoo! she ran the Technology Development group, known for its Hack Yahoo! program, a stimulus to innovation and creativity, and Brickhouse, a rapid development environment for new products.

Prior to Flickr, she was Art Director at Salon.com and heavily involved in the development of online community, social software and personal publishing.

She joined the board of directors of Creative Commons in August 2008 and in May 2009 received an Honorary Doctorate from RISD.

Fake has won many awards, including BusinessWeek's Best Leaders of 2005, Forbes 2005 eGang, Fast Company's Fast 50, and Red Herring's 20 Entrepreneurs under 35. In 2006, she was named to the Time 100, Time Magazine's list of the world's 100 most influential people, and appeared on the cover of Newsweek the same year. She sits on the board of Etsy, and advises many startups and new businesses.

She maintains a personal blog at Caterina.net

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