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Catherine Crawford

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'The Event': How My Kid Learned About Humanity's Ugly Side

Posted: 03/16/2012 11:30 am

It all started in the car. I was with my two young girls, looking for a radio station more kid-friendly than NPR -- something poppy, mindless and happy. Except I flipped to a local rock station right as a commercial was beginning. The ad said something along the lines of:

"Do YOU have a talented child? Does your child LOVE the Disney Channel? Can you see YOUR child on television on commercials on sitcoms? Call this number NOW, and if you are one of the first callers you could score your child an interview with a real talent scout in your area looking for new, fresh faces."

Now Oona, like most kids, has had an illustrious begging career already. But that was all minor-league stuff compared to what came next. Bouncing up and down in her booster seat, Oona squealed about how she really, really, really wanted an audition. Acting was her life. It was the only thing she ever wanted to do. Ever. Ever.

This was news to me but -- why not? Can't hurt, I thought, so I pulled over and dialed the number (which Oona had already memorized and recited back to me). Moments later, Oona had a 10 o'clock appointment for Saturday morning, to be held in the 2nd Floor ballroom of the Radisson Hotel on the edge of Manhattan's Korea Town. "Bring two recent photos," an energetic phone receptionist told me. "And dress for success!"

Hindsight, 20/20 and all that, but those three obnoxious, sad-sounding words should have given me extreme pause. Instead they just got me thinking: what to have Oona wear?

During the long, five days of waiting, Oona bopped around the apartment, delirious with excitement, working on her outfit for the big day, and rehearsing "You'd Have Been Sorry," -- an Oona original that was a vaguely Adele-ian tale of heartbreak and woe, as far as I could tell. Her father, Mac, and I had no idea what to expect, but we were amazed at her dedication, so while we cheered her on, we also tried to soften a likely eventual blow: "Sweets -- they might not be looking for a blonde seven-year old girl, so if you don't get it, we don't want you to be crushed. Certain things are out of your control."

On the morning of the "audition," Oona was up and in our bed just after 6 a.m., vibrating with anticipation. Our standard mode of transport from Brooklyn to midtown Manhattan is the subway, but Mac and I must have been slightly seduced as well, and we agreed to drive in to the city and park in a (très cher) garage. It was windy and cold out, and we didn't want Oona to muss up her painstakingly chosen ensemble -- a pink, cinch waisted dress, stripey tights and a matching headband.

This is now painful to admit but just before we left the house I pulled Oona into my room and, to her extreme delight, applied a bit of blush to her cheeks. It wouldn't have been so bad if just the day before I hadn't ended one of our mother-daughter battles with the words, "don't even ask me to wear make-up out of the house until you are at least 14. That's final." It is, apparently, a very slick, very steep slope to the Land of Stage Mom.

We arrived at the hotel an hour early, but they weren't letting anyone in until 9:30. Hmmm. We have a 10 o'clock appointment, right? Turns out everyone was given the same appointment time and, upon arrival, we were all got the same purple folders full of paperwork and photos of little kids performing and hobnobbing with the likes of Eric Allan Kramer from the Disney Channel's "Good Luck Charlie.") And, curiously, there were also marketing materials and pricing information for "The Event."

This was the first I'd heard of "The Event"-- a function in Orlando that, if selected, aspiring child actors and models can attend to help them break into the industry through instruction and introductions to the right people.

"Participation Package" levels range from $1,950 (for 2 showcase events) to Option Level 5, for $7,900 (10 showcase events). A sick feeling coated my insides. The language and presentation was disturbingly familiar to the hard-sales tactics I learned in one of my first jobs out of college as a ballroom dance instructor at a Fred Astaire Dance Studio. That experience, which Mac and I entered and fled together after two months, was my introduction to the dark side of a corner of humanity that preys on the dreams and desperation of others.

And yet, my baby girl was so excited. Don't be so cynical, I told myself. Support your kid.

I pushed my doubts aside -- and something even uglier emerged. As the ballroom filled up with hundreds of little hopefuls, I was secretly encouraged that there were very few towheads in the crowd. If they are looking for a blonde, seven-year old, Oona is in!

Oona sat in between me and Mac rehearsing the script for two short commercials that had come in our folder, with an exuberance that was almost heartbreaking. "Zoo Planet Fruit Flavored Snacks take you over the rainbow!" she repeated until she was satisfied with her delivery.

Finally, a business-chic woman with a too-tight ponytail addressed the crowd to kick things off. Before beginning the auditions, she wanted to show an introductory video.

The lights dimmed, and Daphne, Oona's younger sister, squirmed onto my lap. Oona pulsed in the seat next to me, climbing to her knees to get a better look.

For the next twenty-some minutes, we watched a video that was one of the most manipulative, sly and aggressive examples of salesmanship I've ever witnessed. Mac was visibly uncomfortable, wringing his hands and obsessively rubbing his eyes. Were we allowing our daughter, so full of hope, to be brainwashed right in front of us?

One of the most egregious moments was the testimonial of a disabled, wheel-chair-bound African-American father of two young daughters who supposedly got their start in show biz at "The Event." Through tears, this dad recounted his life in Africa where he couldn't afford a wheelchair and, for many years, was forced to "crawl" places. He inferred that, thanks to "The Event," his life had turned around. As the audience sighed with sympathy around me, I fought down the bile.

And then -- as in an unlikely, magical Disney denouement -- it was Oona who saved the day. Just as the video was winding up to its emotional crescendo (kids at the Orlando showcase tearfully thanking their parents for their support) Oona turned to me with her own tears dampening her cheeks and said, "I think we should leave. Right now." I asked her if she was getting nervous about her audition or if her dad had said something to her. "Can we just leave? Right now?"

No prob, kid.

In the lobby, a fresh group of wannabe child stars lined up, ready for their close-ups. Two organizers of "The Event" shuffled papers at the check-in table. A few feet from them Oona let it all out through sobs: "I thought that I was going to come here and go into a little room and that someone would tell me whether or not I had talent. I didn't want them to make us spend money. I just want to do it the regular way. I don't understand what they are doing!"

In all honesty I can say that this was my proudest moment as a parent to date.

Mac and I covered Oona with kisses and walked her and Daphne through a light drizzle to Toys R Us for prizes and treats.

A lesson on corporate evils could wait for another day.

When we finally retuned home late in the afternoon after spending a small fortune on toys, lunch, cabs and that parking garage, I Googled "The Event." The results, like this recent article form the Los Angeles Times, confirmed our hunch.

The day had become an event, all right -- one that none of us will soon forget.

 
 
 

Follow Catherine Crawford on Twitter: www.twitter.com/catherinecraw

It all started in the car. I was with my two young girls, looking for a radio station more kid-friendly than NPR -- something poppy, mindless and happy. Except I flipped to a local rock station right ...
It all started in the car. I was with my two young girls, looking for a radio station more kid-friendly than NPR -- something poppy, mindless and happy. Except I flipped to a local rock station right ...
 
 
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HUFFPOST SUPER USER
Jan Baer
grandparentoptions
06:54 AM on 03/20/2012
Hopefully your family will be able to look back and laugh at the absurdity of it all! Thanks for sharing. www.grandparentoptions.com
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HUFFPOST SUPER USER
Akla
Leave No Trace, Just a Good Impression
03:49 PM on 03/19/2012
One would think that media outlets (radio, tv, newspapers, mags etc) would not run ads for such dishonest promotions, but they take whatever money they can and never ask questions.
08:02 AM on 03/19/2012
OK. I really don't want to be ugly here, but I'm simply astonished that you would even consider going to something advertised on the radio. Doubly astonished because you live in or near New York City, the training and casting mecca for all things performing arts. Here's the deal: if your kid wants to be in the performing arts, it takes talent, ambition, commitment and time. There are very few, if ANY, overnight success stories these days. There are thousands of children, just like yours, who have a dream....you MUST realize this, right? If you want to see if she has the talent and drive to do this, start asking around and getting informed. Start TRAINING! If your daughter is 8 and you live near NYC, she can already be auditioning, but she has to have TRAINING. She has to learn how to train, how to work, how to behave, how to show them who she is with just a "hello". You live where everyone in the world wants to be in order to get this training. Do your work, Mom!
06:25 AM on 03/19/2012
Sounds like John Robert Powers. I did the same thing, but I actually found a separate agent out of it, and she did cheaper and better acting classes, and had better known agents and even a few stars come in. She's sent quite a few people that's I've known over to Hollywood as actors.

In any case, JRP is a horrible company. We had not only payed thousands for worthless classes, but discovered later on that the manager was using that money for his own luxury. We were treated horribly at photo shoots, and by the staff.
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HUFFPOST BLOGGER
Stacy Parker Le Melle
11:20 PM on 03/17/2012
Pretty verklemt over here. Sending Oona a big hug. What a smart, observant, big-hearted girl. She is going to make her way!
08:27 AM on 03/17/2012
Loved this--Thanks so much for sharing this cautionary tale. Kudos to your amazing, wise-beyond-her-years daughter. And kudos to you and your husband for celebrating with her afterward with lunch and a trip to Toys R Us. Fabulous!!
-Leslie P.
http://theparentinggig.com
04:25 AM on 03/17/2012
Aw, Oona rocks
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HUFFPOST SUPER USER
Fran Jaime
Yo Soy 132!
02:08 AM on 03/17/2012
You have a very bright little girl! She saw right through these snake oil vendors1 Congratulations you are doing a very good job of parenting!
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HUFFPOST SUPER USER
Lulo
Lord Snarkist I of Aragon
01:12 AM on 03/17/2012
This is one of oldest, most common scams in the business. I am surprised that people in Orlando never heard of them.
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HUFFPOST SUPER USER
hharrison22
12:41 AM on 03/17/2012
I live in L.A. so I see this sort of thing ALL the time. It's like a multi-level marketing scheme for moms and hopeful kids. Glad you guys got out of there.

"The child psychologist who thought she had all the answers to parenting until she became one herself." www.themommypsychologist.com
GWBear
Reality focused educated progressive
11:22 PM on 03/16/2012
What a kid!!!

Why oh why can't the millons of adults in this country regularly being taken for a ride by all manner of Right Wing efforts, to the point where working class people are convinced to vote and crusade against their own interests by people and forces vastly richer than they are, be as perceptive as this child?! It's not that hard, all you have to do is wake up, look around, and use the brains God gave you!!

She came, she saw, she judged, she put her immediate desires aside and looked at the hard reality and impact on her personal values and her family - then acted independently.... Enough said!

She may not be an actress or singer in the end, but she *will* go places!
06:35 PM on 03/16/2012
Your daughter saw through that sham, more than many adults would. I am impressed.
06:13 PM on 03/16/2012
I don't consider myself overwhelmingly cynical but even I figured out these commercials were a come-on scam.
HUFFPOST SUPER USER
zevonia
06:08 PM on 03/16/2012
So very pleased to hear your daughter was smart enough to figure out what was happening and that she just wants to do it the regular way. Good luck to her, sounds as if she's got the right spirit to be happy in life even if she doesn't make it. Kudos to you and your husband.
barbara jay
my kid says hi
05:44 PM on 03/16/2012
From this article alone I have the hunch that Oona is one of those rare children who really do have the talent, the desire, and (assuming she can get into this kind of work) the self-possession and resilience to brush herself off and try again after the numerous rejections that come between the rare jobs. Are there any serious agencies in your area? I assume they too will ask for an investment (but in photos and videos) but it shouldn't be the blatant rip-off that was being peddled at the Radisson that day.