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Catherine New

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Why Scary Images Didn't Help Me Quit Smoking

Posted: 06/21/11 04:01 PM ET

My last cigarette was on June 2, 2008. I have not had a single puff since that date. On my final attempt to quit (and I tried at least a dozen times), it was cold turkey. There was no image, no replacement therapy or incentive that worked for me. I tried everything -- gum, patches, social pressure, scary black lung photos and incentives like spa trips -- but in the end, I quit because I was ready to quit.

This week, government health officials unveiled the graphic images they have selected to use on cigarette packages starting next year. They are horrifying and unpleasant, but they are the truth. Two of my loved ones are currently battling lung cancer, emphysema and chronic pulmonary disease as a result of smoking. I believe the images will deter young people from picking up that first cigarette and help lay the psychological groundwork for smokers who want to make a real commitment to quitting. But in my experience it took much more than graphic images to get me to quit. I needed a total shift in the way I thought. I got that confidence from hearing about other people's experience. So I am sharing mine.

According to government statistics, an estimated 4,000 young people try their first cigarette every day, and a quarter of them become regular smokers. I was one of those. Back in 1987, I tried my first Camel Light after a long day of seventh grade. From that moment on, and for the next 21 years, I spent thousands of dollars and hundreds of hours on my smoking habit. I tried to compensate with health-food diets and exercise, and I justified it by telling myself I would quit when I was 25 and then 30. Both birthdays blasted past me, while I continued to inhale the cancer-causing fumes that I was convinced relaxed me, kept my weight down and were part of my sophisticated self-image.

I first encountered the graphic anti-smoking images on a trip to Canada years before I finally put down my last cigarette. I bought a pack and grimaced when I saw the blackened, rotting teeth that grinned back at me from the box. I'll never be that person, I thought, and repacked the cigarettes into a silver case so I wouldn't have to look at the pictures. But I was becoming that person slowly. I ignored my dentist when he commented on the tar stains on the back of my teeth. The small indicators that smoking had become more than a social habit started to accumulate: I experienced an asthma attack while rushing to catch a bus; I developed sleep apnea; and I often found myself outside in the cold, shivering and alone, to smoke in sub-zero temperatures.

The final straw came for me on a 2007 trip to Beijing, China, where the summer air quality is terrible. A thick haze of pollution and smoke obscured the July sun and the acrid air burned my lungs when I was outside. Did that stop me from smoking? No way. My first morning in the capital city, I purchased a packet of locally made smokes and fired up, wincing as I sucked down my much-needed nicotine. Later on the same trip, my husband and I were trekking through beautiful high-altitude mountains in the western part of the country. While everyone else admired the natural scenery, I hid behind a tent to smoke a cigarette and gasped for air at 16,000 feet. What was I doing to myself and where had my addiction taken me? I knew the time had come. The scales had tipped; smoking caused me more harm and shame than pleasure.

It took me many months of trying to break up with my friends, cigarettes. The physical addiction and craving were intense. I would go through a day or two, and then light up. A friend recommended Allen Carr's best-selling book The Easy Way to Stop Smoking. Using the method, I envisioned myself as a non-smoker and focused on what I was gaining, not on what I was losing. Next I set a quit date for myself, and with the power of positive thinking, I stayed smoke-free a day at a time. The days turned into months, months into years.

The new packaging is a step in the right direction to deter young people from the terrible habit that kills more than 440,000 every year. But even more important are the stories from people who have successfully quit. Confidence can't be packaged. Quitting is possible. Learn more about quitting smoking and please share your 'quit' story below.

 
 
 
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09:52 PM on 06/22/2011
I lived in Thailand for 7 years. They have these kind of images on all of their cigarette packages. I actually was amused by them more than deterred. So yeah, didn't help me either.
02:37 PM on 06/22/2011
It's a self feeding cycle for me. Or was, at least.
Not having a job, constantly stressed and running out of money, I would smoke because of these issues, and start to stress even more because I was running out of cigs. They were the only thing keeping my sanity in check. Yet I was heading towards an inevitable wall of sorrow, since I have a finite amount to smoke and very finite amount of money to continue.
So there it was. While I haven't quit completely, the urge NOT to smoke is becoming stronger and stronger than the urge to smoke. The feeling of despair, the sensation of running out of cigarettes because I was stressed about cigarettes was a ridiculous paradox that didn't make any sense to me.
Whenever I feel like lighting up, or something stressful triggers my urge, I just remind my self of the feeling of impending doom of not having cigarettes. Pushes me to try harder to quit and quit sooner. And it's working.
No amount of imagery or scolding or socially generated pressure will make you quit. The addiction affects everyone on a personal (both physically and mentally) level, so you need a reason on the same level of importance to cancel your urges out. Chemical and physical dependency will linger, but for me, the mental addiction is the toughest part, since it's "all you" and nothing else.
Find a reason. Stick with it. Treat it as your anti-smoking bastion of hope.
11:42 AM on 06/22/2011
I quit cold turkey about a year and a half ago. It wasn't big brother taxing me to death or graphic images on the pack, I quit because I wanted to start living a healthier lifestyle. Thats really the only way to do it, a person has to get it in their head that they don't won't to smoke anymore.
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karen lyons kalmenson
i poem/paint, sometimes, i ain't
10:21 AM on 06/22/2011
the only thing that stopped me from smoking was slowly becoming one of the scarey images.
09:44 AM on 06/22/2011
Maybe the new images on a packet of cigarettes will deter a teenager from smoking. But I don't think they will have any impact on the older smokers who have been smoking for many years. I think most of them want to quit, may even have tried to quit, and like myself, quit every night before finally succeeding. I smoked for 42 years and unsuccessfully tried many methods to quit. But it was 15 months ago on March 17, 2010 (funny how we former smokers remember the date) while traveling by air to my daughter's nonsmoking house that I impulsively threw away my cigarettes at the airport. A week later and I was washing all my clothes, throwing away my ashtrays and cleaning out my car. I gradually stopped thinking about cigarettes and now find them offensive and very smelly. I think to quit a person just has to be ready and when you quit, change all your routines, clean your clothes and car and don't be around smokers. If you relapse, forgive yourself and try again and one day you will succeed. I did.
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raker
08:46 AM on 06/22/2011
Some people are down on the scary anti-smoking images but I think they're great. The grotesque images of pain and sufferering are real. Death from lung cancer is one of the most hideous things I've ever witnessed. I felt stupid for not realizing it would be so horrific. It occurred to me that popular culture puts so many positive happy-talk spins on matters of illness and death, it's no wonder that some of us have no idea until we see it first hand. There's a lot of denial while we're addicted.
KRTaylor
A scholars ink lasts longer than a martyrs blood
08:37 AM on 06/22/2011
The reason people do stupid things (smoking, overeating, robbing banks, unprotected sex, shooting people, drugs, etc) is not that they're unaware of the consequences of their actions. They do these things because they don't think they'll get caught or that they'll be the one that gets away. You can show warnings and pictures and lecture until you're blue in the face and folks will still do what they know is not so much wise as it is fun or profitable.
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Adam Davies
08:34 AM on 06/22/2011
The idea doesn't work at all, they do this in Europe but they still have a higher percentage of their population smoking than we do.
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Eno
More of the same ol same ... A change has to come.
08:32 AM on 06/22/2011
I smoked for over 15 years. At the highest I was smoking two packs of Marlboro Reds a day. One day I caught a lung infection, my lungs were so swollen and pressing against my ribs I thought I was having a heart attack. Its then that I decided to quit but it wasn’t till I started seeing the commercials with people missing half their faces from removing throat cancer, the guy talking out of the electric box, the old man coughing, the half dead cowboy, that I really started to think about quitting. One day I just quit cold turkey after the nightmares the commercials caused.

What works for one person might not work for the other. I for one am grateful for these kinds of ads. Show people the truth and they will respond.
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camanokat
Outta this world
04:55 PM on 06/22/2011
I quit when I got a case of the flu. I was sick for 3 days and couldn't eat, much less smoke. Once I was better, I threw away the cigs and ash trays and never picked it up again.
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gutenmorgen
a.k.a. crowsnest
08:28 AM on 06/22/2011
In 1985 I was a chain smoker. I got nicotine poisoning which means that my stomach refused to keep food. I was so scared that I quit smoking within one week. It has been one of the best presents I have ever given myself.
08:18 AM on 06/22/2011
I had my first butt at about age ten and was well into two packs a day by age 21. One night me and a buddy drank a bottle of scotch between us, resulting in the mother of all hangovers the next morning.Lighting up my first cig of that day made me instantly sick, and I decided to quit. This was when the media anti-smoking crusade was in full swing - 1965.

I tried a simple quit-smoking technique I had heard about - smoke but don't inhale. It worked for me. Over a period of about a year I went from two packs a day to a pack a week, to a cig a week to zero. It took about ten more years for the urge to go away.
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D-Barger
...and then I said and then...
08:13 AM on 06/22/2011
The picture idea is a way to make it look like they care about the issue. I'd that could work, they'd not do it. There's too much money at stake.

We watched my grandpa drown in his own fluids when his machine couldn't pump the mucous out fast enough. Of the witnesses, my dad (gpa's son) died of congestive heart failure by smoking, my sister was diagnosed with emphysema at age 39, and she and my brother started their 3 pack per day habits around age 9 or 10.
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Lisa Claudio
?
07:43 AM on 06/22/2011
You quitters are an inspiration!
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PTAOfficerforObama
It's arithmetic, stupid
07:26 AM on 06/22/2011
I have never smoked. For me living with 2 smoking parents and dealing with second hand smoke was enough. I am very proud of my little brother who smoked for years though. He quit one day out of the blue. What did it for him? 1. He had a child and wanted to set a good example. 2. The money he spent on cigs he would rather spend on his daughter. He quit cold turkey and said seeing her face was his motivation.
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Robert Frank
My last name is FRANK so thats what I am..
07:07 AM on 06/22/2011
I started smoking when I was 12 literally because I found a pack of Kent cigs on the ground on the way to school..smoked for many years and quit when I got sick as a dog at 23 and couldn't stand the smell of smoke...cigarettes are nasty, disgusting, make you weak (you cant run across the street) and don't do a damn thing for you (at least if you like drugs they get you high) AND they cost too much...