iOS app Android app

Catherine Richardson
GET UPDATES FROM Catherine Richardson

Entries by Catherine Richardson

When Brand Power Backfires

(1) Comments | Posted May 13, 2013 | 5:25 PM

Do you only Google on Google? Avoiding the slippery slope leading to the death of a super brand.

For many of us, Google is seen as the fountain of all knowledge. If we need to find out anything at all, most of us "Google it." But when we say "Google"...

Read Post

Brands in the Buff

(0) Comments | Posted March 15, 2013 | 6:07 PM

Brands make a huge effort to ensure that consumers recognise and remember their name and their products. As a result we are constantly bombarded with new names and advertising campaigns. Selfridges have recently launched a "no-noise" sales campaign selling exclusive de-branded products in their stores and online, which demonstrates how...

Read Post