Catherine Ventura is a Social Media Content Strategist with a background in documentary, advertising, and feature film production so she brings a fairly unique perspective to the Social Media world. She was most recently with Brouillard, a WPP agency, where she produced over 40 mouth-watering hamburger ads.

Blog Entries by Catherine Ventura

New Twitter Lists: Open House or Velvet Rope?

3 Comments | Posted November 5, 2009 | 02:30 AM (EST)


Twitter has been rolling out its new "lists" feature over the past couple of weeks and the buzz of excitement in the Twittersphere has been palpable. The Internets have resounded with cries of "Game changer!" and "We're all curators now!"

Initially, the idea of Twitter Lists seemed like a total...

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The Day My Twitter Boutique Turned into a Spam Bazaar

3 Comments | Posted August 7, 2009 | 11:32 AM (EST)


A few weeks ago I made a one-click mistake that transformed my idyllic Twitterverse from a wonderful gourmet boutique to a deafening street bazaar, replete with shilling merchants, junk that fell apart, and seedy grifters inviting me to "follow them to another site" for some special deals and special "peeks"...

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AT&T Operators Should Answer More Social Media Calls

4 Comments | Posted May 20, 2009 | 01:41 PM (EST)


"Is anyone from AT&T on Twitter?" I tweeted several weeks ago, "I have a horror story."

The silence was deafening, despite the fact that there are at least six Twitter accounts that feature AT&T's blue-striped sphere as their avatar. Granted, with a foreboding Tweet like that, I might not...

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What Susan Boyle and Patrick Doyle of Domino's Have in Common

Posted April 20, 2009 | 11:30 PM (EST)


The Susan Boyle performance that took the world by storm last week (topping 36 million views today) has an important lesson to teach us about Social Media fundamentals, a lesson Domino's Pizza also learned last week, the hard way.

It's easy to call Susan Boyle an ugly duckling who...

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