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Catherine Ventura
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Catherine Ventura is a Social Media Content Strategist with a background in advertising, documentary, and feature film production and has produced over 40 mouth-watering hamburger ads. She now heads up Venn Diagram, working with clients to create brand and content strategies for social media platforms.

Entries by Catherine Ventura

On 9/11 There Were No Status Updates

(0) Comments | Posted September 11, 2013 | 9:20 AM

On September 11 there were no status updates and no 9/11 sales promotions.

No one woke up in September of 2001 and checked their Facebook notifications. There was no Facebook (created in 2004), no Twitter (created in 2006), and remarkably, no YouTube (created in 2005). Even texting was rare.


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Trying to Lean In, Sheryl, but Facebook's Not Making it Easy

(6) Comments | Posted March 24, 2013 | 8:31 PM

While Sheryl Sandberg is working hard to promote Lean In, her book about what's holding women back in the workforce, many hard-working women are having a hard time "leaning in" on Facebook.

That's because Facebook, which Ms. Sandberg helps run, is very helpful to big...

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Twitter Is No Place for #NoHomo

(31) Comments | Posted October 3, 2011 | 9:35 AM

When I logged on to Twitter Saturday morning, I was shocked to see that Twitter was featuring "#NoHomo" on its Trending Topics list in -- of all places -- New York, a city that prides itself on its tolerance.


I sent a...

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Groupon and Kenneth Cole: Trafficking in Human Misery

(7) Comments | Posted February 8, 2011 | 2:38 PM

On Sunday night, the otherwise beloved social buying site,, caused gasps in living rooms across America -- as well as virtual gasps on computer screens across America -- with their Super Bowl ad. The ad copy proposes that, while the Tibetan people are in danger of extinction,...

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Is Twitter a Human Right? One Chinese Activist Thinks So

(1) Comments | Posted March 17, 2010 | 2:16 AM

"Twitter is the people's tool, the tool of the ordinary people, people who have no other resources," Chinese artist and activist Ai Weiwei said at the Paley Center for Media in New York Monday night, after challenging Twitter founder Jack Dorsey to make Twitter's...

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Tweeting Behind Your Back: What You Can't See Might Hurt You

(3) Comments | Posted November 30, 2009 | 5:16 PM

Every speaker's nightmare is an audience full of hecklers who feel free to shout out comments the way sports fans shout at their TVs ("You call that a triple axel?!?") and bloodthirsty ancient Romans shouted at gladiators ("You call yourself a Thracian?!?) Unfortunately, that's exactly what's happening, all too frequently,...

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New Twitter Lists: Open House or Velvet Rope?

(4) Comments | Posted November 5, 2009 | 1:30 AM

Twitter has been rolling out its new "lists" feature over the past couple of weeks and the buzz of excitement in the Twittersphere has been palpable. The Internets have resounded with cries of "Game changer!" and "We're all curators now!"

Initially, the idea of Twitter Lists seemed like a total...

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The Day My Twitter Boutique Turned into a Spam Bazaar

(3) Comments | Posted August 7, 2009 | 11:32 AM

A few weeks ago I made a one-click mistake that transformed my idyllic Twitterverse from a wonderful gourmet boutique to a deafening street bazaar, replete with shilling merchants, junk that fell apart, and seedy grifters inviting me to "follow them to another site" for some special deals and special "peeks"...

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AT&T Operators Should Answer More Social Media Calls

(4) Comments | Posted May 20, 2009 | 1:41 PM

"Is anyone from AT&T on Twitter?" I tweeted several weeks ago, "I have a horror story."

The silence was deafening, despite the fact that there are at least six Twitter accounts that feature AT&T's blue-striped sphere as their avatar. Granted, with a foreboding Tweet like that, I might not...

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What Susan Boyle and Patrick Doyle of Domino's Have in Common

(6) Comments | Posted April 20, 2009 | 11:30 PM

The Susan Boyle performance that took the world by storm last week (topping 36 million views today) has an important lesson to teach us about Social Media fundamentals, a lesson Domino's Pizza also learned last week, the hard way.

It's easy to call Susan Boyle an ugly duckling who...

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