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Cathy Brooks
A “classically trained” Journalist, Cathy’s passion for communication began ripping wire copy at an all news radio station and evolved to encompass nearly every platform and aspect of media. Over two decades, Cathy curated content for leading technology conferences including LeWeb and events produced by Guidewire Group. In 2008 after engaging as an LGBT activist, Cathy began exploring how personal stories impact people’s professional lives.

Four years later she turned that on herself, and everything changed.

After a chance conversation with Zappos CEO Tony Hsieh, Cathy found herself in Las Vegas, NV exploring The Downtown Project. While there, serendipity pointed her back to a career path she’d desired since childhood.

Six months later, Cathy closed her consulting practice and headed to Las Vegas to start The Hydrant Club, a membership club catering to the needs of an urban dog community. Equal parts off leash play space, educational facility and boarding/daycare, The Hydrant Club is embarking on a mission to change urban landscapes by changing the very nature of how people and dogs communicate.

Prior to leaping from Silicon Valley Cathy operated an advisory firm, helping companies and individuals navigate new technologies to tell stories. Through workshops and consulting services, Cathy walked clients through the story-telling process and towards the deep engagement that comes from authentic communication. She also provided general communications strategy counsel.

A devout geek Cathy continues to wield several mobile devices, speaks at tech conferences (usually about laying aside technology), and sits on the advisory board for SXSW Interactive.

Entries by Cathy Brooks

With Liberty and Justice for All

(5) Comments | Posted June 27, 2015 | 3:38 AM

It caught me entirely off guard.

It's not like I've never said the words before. When I was a kid going to public school in the Main Line Suburbs of Philadelphia, we regularly said the Pledge of Allegiance in class at the start of the day. Hand over heart, eyes...

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Uncertain Beginning to A Perfect Ending: Crowdsourcing Film

(1) Comments | Posted June 27, 2012 | 6:25 PM

It was spring 2010 and newly minted film producer Marina Rice Bader was inspired. "I have an amazing idea for our next film," she stated to her filmmaking (and life) partner Nicole Conn.

In and of itself such a comment made between two halves of a production company pair...

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It Gets Indie: A Teen Takes on LGBT Teen Bullying ... Again

(2) Comments | Posted June 19, 2012 | 1:33 PM


Producing a benefit concert is challenging. You need to figure out what performers to invite. You have to secure their participation. You need to identify and secure a venue. You need to snare sponsorships to defray costs and then, of course, there is the...

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Teen's Suicide Galvanizes SAP to Tell Youth 'It Gets Better' (VIDEO)

(28) Comments | Posted June 7, 2012 | 11:08 AM

In June 2011 SAP's Moya Watson began developing her company's It Gets Better video. She wanted to add her company's voice to this project, and, knowing that the wheels of corporate process can grind slowly, she had a feeling it might take some time to get it done....

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National Cause With Global Purpose Must Start at Home

(0) Comments | Posted October 20, 2009 | 4:21 PM

Think Globally, act locally.

Even before I put on my junior varsity activist jacket about this time last year, I was familiar with that phrase and its meaning - keep your mind on the bigger picture, but affix your eyes on the horizon closer to home.


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Marriage Equality - Gathering Storm or Rising Tide?

(38) Comments | Posted May 5, 2009 | 3:18 PM

I haven't thought of Kate Smith in years. That is, until a recent Sunday while I was reading The New York Times.

As a child growing up in a hockey-mad family along Philadelphia's Main Line, I had occasion to hear this rather Rubenesque chanteuse sing before...

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A Response to Melissa Etheridge

(35) Comments | Posted January 5, 2009 | 4:46 PM

When I first read Melissa Etheridge's post about the selection of Rick Warren for Obama's inauguration, I agreed with her. After all, opposing sides can only find peace and compromise if they are able to be reasonable, engage in discourse and show some level of tolerance. Right? Warren has...

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