The Bradley Effect is a well-known political phenomenon where voters say they will vote for a black candidate to a pollster and then turn around and vote the other way when they are alone in the voting booth.
Today, a caller on our show made a great point as to why Hillary might have won in New Hampshire despite the fact that polls showed her losing by 10 points -- the Hillary Effect.
She said a lot of people don't want to say they are supporting Hillary Clinton because it is an unpopular thing to say and causes harsh reactions. So, they keep quiet about their support but vote for her anyway.
Then, we received this e-mail from Dawn, another closeted Hillary supporter:
"I have been supporting Hillary, and having to apologize for it, for a year. I can easily see myself being vague about it when asked by a pollster, but in the privacy of my voting booth I will vote for her enthusiastically."
There you have it. The Hillary Effect. This could easily be one of the contributing factors as to why the polls were so off in New Hampshire.