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Chad Pollitt
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Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance.com, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. A member of a Forbes Top 100 list, Chad also authored "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, The Guardian, Social Media Today, Business2Community and LinkedIn.

Entries by Chad Pollitt

Google Now Provides Marketers API for Advanced Browser-Based Content Distribution

(0) Comments | Posted April 21, 2015 | 10:59 AM

As previously predicted, the marriage of responsive websites and push notifications is gaining momentum. Up until recently, brands that wanted to distribute prudent content via push notifications better have an app sitting on the smartphones of its target demographic. Why should marketers care about easy, browser-based push notifications...

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Being a "BADASS" With Mark Schaefer's Content Code

(0) Comments | Posted April 6, 2015 | 5:10 PM

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Last month marketing consultant and best-selling author, Mark Schaefer, published The Content Code: Six essential strategies to ignite your content, your marketing, and your business. It takes an in depth look at how brands can overcome content...

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The Line Between Media and Brands Is Blurring Fast

(0) Comments | Posted February 28, 2015 | 4:15 PM

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Brands and agencies are acting like publishers and publishers are acting like agencies and brands.

This is not a moral argument about the "separation of church and state" between the media and advertisers. On the contrary, I'm a content marketer so I subscribe...

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8 Bold Predictions for Digital Marketing in 2015

(0) Comments | Posted January 5, 2015 | 9:04 AM

It's that time of year again folks -- you know, the time to be inundated with retail email until our inboxes are more bloated than our bellies after the family holiday gathering.

That was just dry (awful) marketing humor, but seriously, it's the time for marketing talking heads (like me)...

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Introducing Earned, Owned and Paid Native Content Discovery

(0) Comments | Posted December 3, 2014 | 11:12 AM

More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor. Marketers from all stripes are experimenting with many different channels in order to maximize their content's exposure, and rightfully so. The competition for digital attention has...

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Content Marketing Must Evolve to Marketing Content, or Else

(1) Comments | Posted December 3, 2014 | 10:54 AM

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For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush. Online communities have been developed to espouse...

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To the Brand Behind Me in the SERPs on Google

(0) Comments | Posted August 22, 2014 | 11:43 AM

Dear Brand Behind Me in the SERPs (search engine results pages) on Google,

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You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has...

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True Confessions of a Former SEO Whore

(4) Comments | Posted June 26, 2014 | 11:36 AM

Admittedly, my digital marketing career never really took off until I started doing SEO in 2007. And up until January of 2012, I was still professionally known as that "SEO guy." For you SEOs reading this, you know exactly what I'm talking about. Small business owners loved to talk to...

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The Best Place to Hide a Dead Body is Page Two of Google

(0) Comments | Posted April 17, 2014 | 2:36 PM

The title of this post is quite attention-grabbing and packs a powerful message. It certainly caught my attention when the quote was dropped on inbound.org by Dharmesh Shah on April 3rd. He gave Brian Clark, a.k.a. Copyblogger, credit for it; but later, Brian posted that it wasn't his...

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Translations of 31 Military Expressions You Heard From the Veteran at Work

(7) Comments | Posted April 14, 2014 | 7:05 PM

After spending more than a decade in the Army, I find it very difficult not to use military jargon when speaking with civilian co-workers. A few folks have figured out what I'm actually saying, but the vast majority does not understand. I should probably stop using these expressions, but after...

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Content Marketing Is 88 Percent Less Effective Than Public Relations

(1) Comments | Posted April 11, 2014 | 2:39 PM

A brand new in-lab study by Nielsen, commissioned by inPowered, shows that expert content -- credible, third-party articles (earned media) -- is the most effective source of information in impacting consumers along all stages of the purchase process across product categories. More specifically, when measured against...

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Finding Out Her Content Marketing Was Dying Was Beyond Devastating -- So She Did This

(0) Comments | Posted April 10, 2014 | 4:07 AM

OK, maybe you won't really need tissues, but according to the Content Marketing Institute (CMI), 58 percent of B2B marketers and 68 percent of B2C marketers feel their content is not effective. That's with 86 percent of B2C and 93 percent of B2B marketers reporting they...

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Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

(0) Comments | Posted March 19, 2014 | 9:22 AM

Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a concept he terms "content shock." Its implications have the potential to impact the rookie content creator to the Fortune 50 CMO. After publication, his post was followed...

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10 Executive Marketing Lessons From Sun Tzu's The Art of War

(0) Comments | Posted March 18, 2014 | 6:05 AM

Sun Tzu's The Art of War was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. The book's influence can be felt in both the East and the...

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How Klout Is Poised to Clean LinkedIn's Content Clock

(2) Comments | Posted March 5, 2014 | 3:24 PM

In May of last year I wrote, "Why LinkedIn Just Got Less Appealing," to voice the displeasure of myself and many others regarding LinkedIn Today's (now called Pulse) abrupt content curation algorithm change. Prior to the eighth of that month it would curate the best mainstream, niche and...

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The National Guard Youth ChalleNGe: Tackling the Nation's Dropout Crisis

(0) Comments | Posted February 17, 2014 | 11:15 AM

In 1993 the National Guard founded the Youth ChalleNGe program in an attempt to help curtail the growing high school dropout crisis and its impact on the nation's youth, economy and national security. Over 8,000 students are dropping out of school every day in the U.S....

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Content Curation and the Interest Graph: Delivering Context to the Consumer

(8) Comments | Posted January 21, 2014 | 9:39 AM

In December, an article I wrote "Content Is King, But Distribution Is Queen and She Wears the Pants" was nominated and won an end-of-the-year contest for the best content marketing post of 2013. The contest was run by a new startup called ShareBloc, a new content...

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The Coming Age of Business Transparency: Information Wants to Be Free

(0) Comments | Posted December 20, 2013 | 10:52 AM

Stewart Brand's now famous phrase, "information wants to be free," has been cited by hundreds, if not thousands, of other writers in both print and digital publications over the years. It's essentially a principle that says data inherently wants to be unrestricted. Kind of like the law of...

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Social Media Marketing Lessons From the NHL

(0) Comments | Posted November 22, 2013 | 3:30 PM

Co-authored by Kristine Esser, digital marketing professional, poet and avid hockey fan.

In the last five years, social media has come a long way as a marketing channel. Marketers from all stripes continually test the limits of online engagement and transparency. Brands of all shapes and sizes are developing a...

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How Companies Can Implement and Benefit from a Social Media Governance Policy

(0) Comments | Posted November 18, 2013 | 6:31 PM

Many managers breathe a small sigh of defeat when they walk past an employee's desk and see a social networking website on the screen. However, others have turned employee social media engagement at work into a powerful brand advocacy channel.

Executives like Tony Hsieh, founder and CEO of Zappos, require...

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