This post originally appeared on CNN.
Former Gov. Jeb Bush recently argued in an op-ed that Hispanic voters will represent the margin of victory in the 15 swing states that will decide who will win the race for the White House. Is his political intuition right? And if it is, how do both parties significantly increase their chances of winning the Hispanic vote?
Determining what qualifies as a swing state is not an exact science, but the best estimate nine months out is as follows: Arizona, Colorado, Florida, Indiana, Iowa, Michigan, Missouri, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin.
The key for political parties is registering Hispanics to vote. According to the U.S. Census, 84 percent of Hispanic registered voters reported voting in 2008. In North Carolina, not generally considered a "Hispanic state," from 2000 to 2010 the Hispanic population grew 111 percent. Between January 2008 and November 4, 2008, Hispanic voter registration in North Carolina grew by 62 percent, from 42,000 to 68,000. Obama won the state by only 14,177 votes. Since then, Hispanic voter registration in North Carolina has nearly doubled to 130,615.
According to the U.S. Census, in 2010 there were 492,330 Latinos of voting age in North Carolina, representing a clear opportunity for both parties. In a tight race, Hispanic voters could be the margin of victory in 12 of the 15 swing states. (For more state by state data, click here)
Three important points about Hispanic swing voters:
A recent Pew survey found that Latinos, by 91 percent, support legislation known as the Dream Act that would give legal status to illegal immigrants who earn college degrees or serve in the military for two years. Imagine the waves across social media when the Dream Act is not aggressively pursued or summarily dismissed.
And immigration -- and its power to alienate or attract voters -- is the key for both parties, not just Republicans. Yet, so far for both parties, immigration has been kryptonite. President Obama broke his promise to introduce an immigration reform bill during his first year in office. He deported 1.2 million Latinos, including 46,000 parents of American citizens. His draconian policies left thousands of frightened children languishing in foster care, which brought an onslaught of negative Spanish-language media. Heading into the presidential campaign, President Obama's approval rating among Latinos has plunged 36 points since April 2009 -- from 85 percent to 49 percent, according to a recent Pew survey.
Obama's potential opponent, Republican front-runner Mitt Romney, wants to make life so unbearable for Hispanics working here illegally that they will "self-deport." Passing apartheid-like laws to pressure Hispanic undocumented workers to leave the country is central to Romney's platform. Witness the laws passed in Alabama, Arizona and South Carolina, whose chief architect, Kansas Secretary of State Kris Kobach, happily endorsed Romney, advises the campaign and acts as a surrogate.
To win over Hispanic voters, both President Obama and the GOP nominee need to smother the kryptonite that the issue of immigration has become with a lead blanket of comprehensive immigration reform, supported by strong majorities of Hispanic swing voters and a majority of independents and the general public. Tackling this issue in a thoughtful manner is supported by strong majorities of Hispanic swing voters and a majority of the general public. Only then can the conversation between Hispanic voters and the candidate really begin.
In the 2008 election there was a 30 percent swing of Hispanic votes away from the Republican Party's share of the vote in 2004. This swing vote was enough to elect Barack Obama to the White House and turn six states -- Colorado, Florida, Indiana, New Mexico, Nevada and Virginia -- from red to blue. Any candidate or campaign that ignores Hispanic swing voters does it at their peril.
The strangeness of immigration is this:
The vast majority of voting Americans WANT and DEMAND deportation of illegals and talk of Amnesty closed. This COULD turn into a litmus test election if the candidates make it so.
But.........neither candidate wants to do that because neither party can spin immigration reform and still keep their swing voters. It's a paradox.
If I bet hard cash I'd put money on women and rural whites who originally voted Obama in typical places that go Republican, Missouri, West Virginia, Minnesota etc..
Whites put Obama in office. Whites who typically vote right this last time swung and voted left. Those same voters are still out there but he's lost some of them since holding office.
When the math shakes out it will be young women who influence the presidency. College age women of all ethnicities.
Lots of young women don't vote but with the advent of social media, laptops, cell phone techology I think you can count on these demographics more than ever before.
There is nothing that any conservative party can do to appeal to Hispanics when the Democratic Party promises to tax the rich (read whites) and give the money to Hispanics.
Hispanics are wonderful anamolies. I love the situation. Nobody understands how to pander to a Hispanic voter and I love that. It's very healthy for a federal democracy to have LOTS of these type of demographics.
Hispanics will not be THE swing vote but they are runners up for the unpredictable vote. The vote no candidate can count on solidly.
I suspect the 18- 24 age Hispanics will probably vote Obama if they vote. I would not 'bank' on their participation every election. You have to court them.
The only question for Hispanics is what happens as the U.S. becomes a one party state like Caliornia has already become? Who will pay the bills in the future as the demographics of the U.S. change?
We also have what many Hispanics view as stereotyping and discrimination that seems to be limited to immigrants of a certain demographic group. This will impact their vote.
It remains to be seen how they will vote in 2012. And, of course, we can never rule out the economy's impact.