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Charles Garcia

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How Journalists Use Hate for Profit

Posted: 07/09/2012 6:14 am

Wetbacks. Beaners. Spics. Illegals. Illegal aliens. Illegal immigrants.

The brain hears: Undesirable. Repulsive. Un-American. Criminals. Invaders. Expel.

These hate words spread like a poison triggering fear and resentment that America is under attack and that we live in a dangerous place.

Few people know how to exploit the scientific advances in our knowledge of the brain to trigger specific emotional responses better than pollster Frank Luntz. In October 2005, he issued a 25-page secret memorandum that would radically distort public perception of the immigration debate. It was so widely adopted by media pundits and politicians that you can almost hear Mitt Romney parroting the words and phrases from the memorandum on the campaign trail.

Luntz said talk about "border security" because after 9/11 this "argument does well among all voters - even hardcore Democrats" as it conjures up fears of terrorists. And this advice, sure to promote fear and hate: "This is about overcrowding of YOUR schools, emergency room chaos in YOUR hospitals, the increase in YOUR taxes, and the crime in YOUR communities."

In his book, "Words that Work," Luntz explains how a phrase repeated over and over can permanently label someone. For example "never say undocumented worker, instead say illegal immigrant" because this generates negative connotations.

These racial slurs and offensive, hate-language not only frame Latinos as criminals, they also subconsciously call up the sheriff Joe Arpaio in all of us, rather than the Good Samaritan.

In 2010, University of South Carolina journalism professor Sei-hill Kim and Auburn University professor John Carvalho researched newspaper articles and television transcripts between 1997 and 2006 and found the terms illegal alien, illegal immigrant, or just plain illegals are everywhere on television, in newspapers, and on talk radio. They also discovered journalists attracted the largest audiences with crime stories, so linking immigrants to a crime drama was preferred because it increased ratings and profits.

This sleazy practice was confirmed by Fox News host Geraldo Rivera who recently urged his colleagues to drop these biased and racial epithets, charging that media companies "are making a killing demonizing undocumented immigrants" because few issues work so well for ratings in cable news and talk radio.

In the U.S. Supreme Court decision in the landmark Arizona immigration case on June 25th Justice Kennedy, writing for the majority, joined by Chief Justice Roberts and three other justices made clear that foreign nationals residing unlawfully in the U.S. are not -- and never have been -- criminals. They are subject to deportation, through a civil procedure where judges have wide discretion to allow them to remain here. The Court also ruled that it was not a crime to seek or engage in unauthorized employment. Groundbreaking also was what the Court omitted: the biased and racially charged words "illegal immigrants" and "illegal aliens," except when quoting other sources.

While most Americans believe the majority of foreign nationals here sneak across our southern border in the middle of the night, the reality is that almost half of them enter the U.S. with a valid visa and just overstay, becoming "out of status". Many go to school, find a job, get married, and start a family.

Many migrants do sneak across the border.

Jose Gutierrez was orphaned when he was 8, forced to fight for survival in a dangerous slum outside Guatemala City. Jose was desperate to stay alive and he made a harrowing 3,000 mile trek by foot and train to America. This economic refugee was sustained by his strong faith in God, and gratefully received sanctuary in a foster home in California. He graduated from high school and was studying architecture at Harbor Community College where he was recruited to play soccer. But things changed for him after Sept. 11, when he told his foster sister "From what I've seen Saddam has to be confronted. It's my job. It's also my duty." Jose enlisted in the U.S. Marine Corps.

Lance Cpl. Jose Gutierrez was killed in a tank battle, the first combat solider to die in Iraq. For his bravery he was awarded American citizenship posthumously. There are another 38,000 soldiers in American uniforms - mostly Latinos - who are not American citizens. President Obama in a private White House ceremony yesterday to commemorate the July 4th holiday swore in twenty-five new citizens, all members of the armed forces, including ten Latinos.

The reason journalists get away with dehumanizing Latinos with coded hate language for profit lies in large part on the Associated Press Stylebook which is the media industry bible for the appropriate use of language. Since 2004, AP directs the media to use "illegal immigrant" as the most "accurate and neutral" term.

Suggesting that "illegal immigrant" is accurate and neutral is like Chief Justice William Rehnquist defending his use of the term "wetbacks" for Mexican children. He once argued with a shocked Justice Thurgood Marshall that this racial slur still carried "currency in his part of the country." Rehnquist practiced law in Phoenix for sixteen years.

Not surprisingly the 19-member board of directors of the Associated Press doesn't have a single Latino on its board. If it did, I'm sure management would be chastised for the use of "illegal immigrant" which is not only inaccurate and biased but highly offensive.

Why does any of this matter? Because words can be loaded guns.

In May 2011, Juan Varela was in his front yard in Phoenix when he was shot by his white neighbor yelling "Go back to Mexico or die!" Juan was a fifth-generation American.

In May 2010, in an Arizona border town, Raul Flores and his nine-year-old daughter Brisenia were gunned down in their house by a Minuteman vigilante group. Both were natural born U.S. citizens. After she witnessed the group murder her father, the frightened little girl begged "Please don't shoot me." Brisenia's head was blown off at point blank range in front of her mother, who survived the attack.

In November 2008, in Long Island, N.Y., seven white teenagers admitted to the perverse sport of "beaner hopping." One of the known victims was Marcelo Lucero who was waiting for a train around midnight. They terrorized him with racial slurs, and then beat and stabbed him to death. Marcelo was a church going Ecuadorian migrant working at a local dry cleaner to help feed his family.

While the media has made Trayvon Martin a household name did you ever hear of Juan Varela, Raul and Brisenia Flores, or Marcelo Lucero?

According to the FBI, hate crimes increased toward Latinos rose from 45 percent in 2009 to 66 percent in 2010. Keep in mind that most hate crimes go unreported.

How many more Latinos need to be shot and beaten to death before the Associated Press -- sitting there like the three monkeys who "see no evil, hear no evil, speak no evil" -- take the target off the backs of innocent Latinos?

Post originally appeared on Fox News Latino
 

Follow Charles Garcia on Twitter: www.twitter.com/@charlespgarcia

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Wetbacks. Beaners. Spics. Illegals. Illegal aliens. Illegal immigrants. The brain hears: Undesirable. Repulsive. Un-American. Criminals. Invaders. Expel. These hate words spread like a poison triggeri...
Wetbacks. Beaners. Spics. Illegals. Illegal aliens. Illegal immigrants. The brain hears: Undesirable. Repulsive. Un-American. Criminals. Invaders. Expel. These hate words spread like a poison triggeri...
 
 
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03:28 PM on 07/15/2012
"This is about overcrowding of YOUR schools, emergency room chaos in YOUR hospitals, the increase in YOUR taxes, and the crime in YOUR communities."
None, absolutely none of this is true? Not a single word? There is no overcrowding in schools (especially border town) or in hospitals? Of course the hospitals that went broke and closed are not overcrowded any more.
"the use of "illegal immigrant" which is not only inaccurate and biased but highly offensive".
Try using a common definition of an undocumented worker. Here is one. "A non-US Citizen who is working here after willingly, knowingly and intentionally illegally crossed the border of a sovereign nation."
See if that definition doesn't also apply to the definition of an illegal immigrant. Changing the word doesn't change the illegal activity. Nice try.
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Vicky Valentine Proud
It is what it is.
02:49 AM on 07/11/2012
"There are another 38,000 soldiers in American uniforms - mostly Latinos - who are not American citizens".

They may not be US citizens just yet, but they do hold the legal documents that allowed them to serve in the United States Armed Forces. This requirement is far from what these illegal children want to have changed for their benefit, they want our military to be their 'pathway to citizenship', but if they cannot meet the first requirement, like this Marine did, they should not be allowed to serve.
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Vicky Valentine Proud
It is what it is.
02:43 AM on 07/11/2012
“Some facts about Lance Cpl. Jose Gutierrez that the author did not mention, to his shame because he left out a lot. From 'The Military Times' via the AP:

"Born in Guatemala, Gutierrez held permanent U.S. resident status, which he obtained in 1999.

At 14, with his parents dead, Gutierrez followed the path of 700,000 of his countrymen to California. He made the 2,000-mile journey from his Guatemala City neighborhood without entry papers. He hopped 14 freight trains to get through Mexico. U.S. immigration authorities detained him.

Fernando Castillo, Guatemala’s consul general in Los Angeles, says the United States doesn’t deport Guatemalan minors who arrive without family. Gutierrez was made a ward of Los Angeles Juvenile Court. He was placed in a series of group homes and foster families. He learned English and finished high school.

When he reached 18, he got residency documents, Castillo said."

A bit different story than Mr. Garcia reported, wouldn't you say??
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jss1220
En boca cerrada no entran moscas.
04:21 PM on 07/11/2012
I agree it's a shame they didn't provide the full details of Gutierrez's story. However, the way he obtained a green card is par for the course, part of our immigration laws.
There is the Special Immigrant Juveniles Program http://www.uscis.gov/portal/site/uscis/menuitem.eb1d4c2a3e5b9ac89243c6a7543f6d1a/?vgnextoid=28f308d1c67e0310VgnVCM100000082ca60aRCRD&vgnextchannel=28f308d1c67e0310VgnVCM100000082ca60aRCRD
And then there's the definition of a orphan from USCIS:
http://www.uscis.gov/portal/site/uscis/menuitem.eb1d4c2a3e5b9ac89243c6a7543f6d1a/?vgnextoid=474fb881905b3210VgnVCM100000b92ca60aRCRD&vgnextchannel=474fb881905b3210VgnVCM100000b92ca60aRCRD
So it's not like Mr. Gutierrez was any special case in the way in which he received his green card.
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Vicky Valentine Proud
It is what it is.
01:54 PM on 07/13/2012
This is also very ironic, how even the family has a different recollection of what happened:

"It was 2:30 a.m. Saturday, March 22, and a group of six officials, including John Hamilton, the U.S. ambassador to Guatemala, had arrived to tell her that her brother had been killed in the fighting in Iraq.

On Friday, Marine Lance Cpl. Jose Gutierrez, 22, became one of the first combat casualties of the war, killed in battle around the port city of Umm Qasr.

Sirin said her brother left Guatemala at 11 and traveled by train alone across Mexico, looking for a better life in the United States. He found a foster family in Lomita, Calif., where he went to high school. In September, Gutierrez became a rifleman with the Marines.

Sirin said the last time she spoke to her brother was by telephone on New Year’s Eve. “He told me, ‘Sister, take care of yourself because I’m going to war,”’ she said.

His foster mother, Nora Mosquera, said Gutierrez never forgot the sister he left behind in Guatemala and always hoped to bring her to the United States.

His body will be returned to Guatemala for burial in his homeland.

“This is his country,” Sirin said. “Yes, he left, but he did so because he had to.”

Sirin, 32, said her parents were killed when she and her brother were very young."
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Vicky Valentine Proud
It is what it is.
01:54 PM on 07/13/2012
Not to take away from this soldier's sacrifice, but his sister is ten years older than him, so she could have taken care of him and the previous article stated he had no family in Guatemale, that's a lie.
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Elecktra001
PC assassin
11:12 PM on 07/09/2012
Mr. Garcia is the CEO of a business focused on the Hispanic market. James Taranto takes out his argument in the WSJ, Best of the Web - A Bettor America - Doble Discurso.
http://online.wsj.com/article/SB10001424052702303962304577510871953809542.html?mod=WSJ_Opinion_MIDDLETopOpinion
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markspence
10:51 PM on 07/09/2012
"For example "never say undocumented worker, instead say illegal immigrant" because this generates negative connotations."

Can you think of a name used to describe someone who commits a crime, an infraction, or a civil offense that does not have negative connotations?
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ugly american
"I drank what?"- Last words of Socrates
03:12 PM on 07/10/2012
"Banker!"
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inthedesert
Those who never question will fall for anything.
07:45 PM on 07/09/2012
Mr. Garica: Please come up with a more "appropriate" moniker then. What should we call these people who enter America illegally and then hide out by remaining under the radar of the authorities for years and years and years? Alien: "from a foreign country". Illegal: "not legal". "contrary to law".
(from Oxford American Dictionary of Current English: 2002.)
09:13 PM on 07/09/2012
How about unauthorized migrant? I believe that is as descriptive.
04:03 AM on 07/10/2012
Transgressive Alien is even better.
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Vicky Valentine Proud
It is what it is.
04:34 PM on 07/09/2012
I don't get it, the Bible even uses the term 'alien', so how is it wrong to say that someone who comes here illegally to be called an illegal alien? Undocumented doesn't apply either, many of them have some sort of documention, birth certificates, consulate IDs, passports, but the documents they lack are thoe ones that earn them the label of being 'illegal', so what new PC term can people come up with to avoid the obvious, or minimize the crime they committed?
03:32 PM on 07/09/2012
the worst part of all of this is that every country has immigration laws and only the u.s. refuses to really enforce theirs. this is a blatant attempt to use these people for political gains while ignoring the fact of what happens when too many are allowed to stay after breaking that law instead of coming here the right way by applying and then waiting your turn. then you see a sea of mexican flags and signs claiming they are not criminals although they have broken the law to get here.
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John fulano de tal
03:06 PM on 07/09/2012
Racist America will never see how they themselves are pitiful pawns in the US 1%'s "failure by design" immigration system.

They blindly blame the undocumented as the “cause” of this failure Yet the undocumented are no more the “cause” than a person with lymphoma is the “cause” of cancer.

Does anyone really believe that the Mexican undocumented would come or stay in the US if they could make a decent living wage working at home with their families? Over 50% of our undocumented come from Mexico.

The US 1% exchanges over one billion dollars a day in cross-border trade with Mexico. Mexico is the number two source of oil is for the US. They provide and “we” profit from the majority of undocumented labor for US mega agricultural businesses. They profit from the sales of the majority of illegal drugs to the US. They willfully export an entire sub class of poverty stricken laborers in order to avoid providing for those laborers. “We” pay for the educational and medical expenses of those laborers. "We" profit from the sales of weapons (legal or not) that go south. Over 60,000 people have died in the failed US 1%’s backed Mexican drug war.

Why we seldom if ever here a 1% US politician criticize that corrupt, cartel-run trading partner to the south?

Over 50% of the problem would disappear if the US government had the integrity to stand up for its own taxpayers and to stand up to the Mexican 1%.
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markspence
10:47 PM on 07/09/2012
"Does anyone really believe that the Mexican undocumented would come or stay in the US if they could make a decent living wage working at home with their families?"

How is this in any way a legal test for the behavior of people who cross the border without inspection or overstay their visas?
mira chancleta
C'mon, there's NO "La Tino" race
07:08 AM on 07/10/2012
it isn't but in the world of the zealous apologist, logic and rational thought seldom inconvenience their lofty analyses...there is NO defense for sneaking into a country, stealing the ID of others and lying on I-9 forms...all of the above are AGAINST our "inconvenient" and "racist" laws...oh yeah
03:44 PM on 07/15/2012
Yes and that is why thousands of educated professionally trained doctors, scientists, engineers, etc. legally immigrate here every year.
04:11 AM on 07/10/2012
All excellent points. There needs to be far more I-9 audits like the ones aimed at Chipotle and American Apparel. The job magnets for undocumented aliens need to be terminated.
12:38 PM on 07/09/2012
Of the words labeled as hate words; only illegal alien is a correct use. Even “Undocumented” is an incorrect label, as no one is truly an undocumented immigrant. What documents don’t they have? If they don’t have documents granting legal permission to be in this country then they are illegal aliens. I am truly sorry some people wish to attempt defining this issue in ways other than which it is. This is a legal issue plain and simple. Will Americans, permit foreigners to put themselves above the American law or will we insist that they follow American law like legal immigrants and ourselves do every day? Remember illegal aliens are every color of man and all of them should be prosecuted equally under the laws that they violate. Those who see this as a racist issue likely have those feelings in their own heart or seize on the actions of a small group a tiny minded people. Most Americans believe that no one is above the law. This group of people (except minor kids) knew that they were violating the law when they did it so let them be prosecuted under those laws they broke just like we would be.
12:33 PM on 07/09/2012
What complete hogwash. "illegal alien" is the most neutral term that can be used to describe aliens that are here illegally.
01:51 PM on 07/09/2012
I prefer the term invader. They are invading our country. What other country in the world changes their language to suit one group of foreigners who do not even belong here. Here in California, you cant go into a business establishment without seeing everything translated into Spanish? Not one politician has the nerve to demand that English be our primary language. Now they are pushing a bill that says you can't deport an invader unless they have committed a violent crime. California will now become a sanctuary state even though it is against what most Californians want. All these latino law makers have one agenda, and that is to make sure invaders take over this state. I am not a vigilante or conspiracy theorist, but this is getting crazy. Enforce the laws on the books before making any immigration reform . We don't even know if these laws work since no one will allow them to be enforced! I wonder if the justice DOJ will sue California for blatently not enforcing federal immigration laws.
02:03 PM on 07/09/2012
They are indigenous, and not invaders. Americans are invaders!
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jss1220
En boca cerrada no entran moscas.
08:23 PM on 07/09/2012
Why should they demand that English be the primary language of California? 1) Spanish existed in California before English ever did. 2) A bilingual citizentry is one that is more equipped to deal with its fellows, understand other cultures, not to mention more valuable in the job market. 3) We know the laws do not work. They are not enforced because we do not have the resources to do so.
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chevyliddle
what's a micro-bayou?
08:11 AM on 07/09/2012
"For example "never say undocumented worker, instead say illegal immigrant" because this generates negative connotations."

Works for me since an "illegal immigrant" is a negative presence.