Charles H. Green is a speaker and executive educator on the role of trust in professional services and other complex businesses. Charles co-authored The Trusted Advisor with David Maister and Rob Galford (Free Press, 2000), and wrote Trust-based Selling (McGraw Hill, 2005).

After 20 years as an Officer at the MAC Group and its successor, Gemini Consulting, Charlie left in 1995 to start his own firm, Trusted Advisor Associates (www.trustedadvisor.com) Charlie is frequently engaged as a speaker on trust, and works with executives to help improve their organizations' trustworthiness. Charles also blogs at http://www.trustedadvisor.com/blog

He has taught in executive education programs at both Kellogg and Columbia Business Schools, as well as through his own firm. He blogs at Trust Matters and has written for the Harvard Business Review, American Lawyer, the CPA Journal and many other business publications.

Blog Entries by Charles H. Green

How Risk Management Is Strangling Our Economy

Posted October 16, 2009 | 04:11 PM (EST)


Scenario 1.  After six years of work, Mike finally established his own retail business on Gotham Street in the Big City. His first week was a heady mix of first sales, getting to know neighbors, and realizing he’d accomplished his dream.

On Monday of Week 2, Mr. X came...

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Low Trust in Government Obama's Fault? Not so Fast

2 Comments | Posted August 30, 2009 | 07:19 PM (EST)


Charle's M. Blow's op-ed in Friday's New York Times, Imbalance of Trust, suggests that voters trust government less under Democrats than under Republicans.   You may feel there's a whiff of truth in that analysis.  Let me suggest the opposite may equally be true.

Says Mr....

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Why Did the Bear Cross the Road? For Health Care

8 Comments | Posted August 23, 2009 | 05:18 PM (EST)


I just returned from a vista-on-steroids trip from Vancouver to Calgary, with stunning views of rivers, deserts and mountains from train, helicopter and roadside. Fabulous memories and photos -- but from all of them, one image stands out.

It’s the view of several animal crossings being built across the trans-Canadian...

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Sotomayor Was Right the First Time: A Wise Latina Does Know More

8 Comments | Posted July 27, 2009 | 07:09 AM (EST)


Supreme court nominee Sonia Sotomayor now famously said, in 2001, that she would hope a "wise Latina would make better decisions because of her life experiences than a white male."

As she noted, those have become her most-quoted words, overwhelmed by a firestorm of opinion characterizing her as racist...

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Lessons You Can Learn from Walter Cronkite: Why He Was the Most Trusted Man in America

Posted July 19, 2009 | 10:33 PM (EST)


I can't add much to the many eloquent obituaries for Walter Cronkite, other than to say I agree with them.

Cronkite taught all of us 'the way things were.' But the passing of the man known universally as The Most Trusted Man in America also offers us one last...

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The Boston Consulting Group Caused the Recession

6 Comments | Posted July 12, 2009 | 04:41 PM (EST)


Like all good conspiracy theories, this one may have a few loose links. But work with me here -- it's a good story.

The 70s: When Strategy Became Competitive Strategy

Back in the 60s, Bruce Henderson, chafing at Arthur D. Little, re-conceived competitive strategy. He founded the...

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L'Affaire Madoff: Villain? Or Canary in the Mine?

2 Comments | Posted July 3, 2009 | 05:41 PM (EST)


It is tempting to dwell on the horror of Bernard Madoff. (Thanks to Robert Scheer for teeing up this issue). How could he have done it? What kind of a man does that? Is 150 years in prison enough? And so on.

Tempting--but largely wrong. If we lay all...

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The Open Letter Main Street CEOs Should Write to Wall Street

Posted April 5, 2009 | 09:50 PM (EST)


Dear Wall Street CEO:

You've been taking it on the chin lately. On the other hand, the only CEO Obama has fired recently came from my side of town--Main Street--so maybe you're not so bad off.

I have a proposition for you. For both of us, actually.

I, a Main...

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Mini Madoff Scandal Scales New Linguistic Heights

Posted February 20, 2009 | 08:04 AM (EST)


R. Allen Stanford, head of Stanford International Bank, has been charged with fraud by the SEC.

Another day, another Ponzi scheme. Stanford's take: $8 Billion. Not chump change, of course, but neither does it put him in Madoff's league (up to $40 billion).

I think I shall call him mini-Madoff.

...
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Madoff: Investment Fund, or Virtual Reality Game?

Posted January 17, 2009 | 05:46 PM (EST)


It's beginning to look like Bernie Madoff's business model had less in common with a hedge fund or investment management firm than it did with an online virtual reality game. Sort of a Sim City for investors. The money sent in was real: everything thereafter was from Oz.

Until now,...

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What Madoff Teaches Us about the Road to Corruption

Posted January 9, 2009 | 10:56 AM (EST)


Q. What do Mark Twain, Clint Eastwood and Bernie Madoff have in common?

A. They all tell tales of the path from mistrust to corruption.

In 1879, Harper's Monthly published Mark Twain's wry tale The Man that Corrupted Hadleyburg -- a dark, cynical sketch of a town whose pride...

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Anatomy of a Con Artist: How Madoff Played the Trust Equation

Posted December 19, 2008 | 03:22 PM (EST)


The Trust Equation describes the components of trustworthiness. The equation is:

T = (Credibility + Reliability + Intimacy) / Self-orientation

Of course, any such recipe worth its salt will also serve as a template for reverse engineering--a "how-to" manual for a con man. Measuring Bernie Madoff by the trust...

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Where Caveat Emptor Still Stalks the Land

Posted December 18, 2008 | 09:03 PM (EST)


I am not generally the dullest knife in the drawer, but when it comes to the subprime -- I mean credit, I mean whatever -- financial crisis, I often feel like one. I know a few facts, but can't put them together in a quite satisfactory way.

Fortunately, for my...

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Why Hedge Funds Got Played for Suckers by Madoff

Posted December 12, 2008 | 09:32 PM (EST)


Bernard Madoff's Madoff Securities lost $50 Billion in an apparent Ponzi scheme.

You can read about the details anywhere--try the Wall Street Journal, for example. But the details don't answer one question.

How? How could some of the world's supposedly smartest investors -- hedge funds -- have been hoodwinked...

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Why Detroit Can't Be Trusted to Handle a Bailout

Posted December 3, 2008 | 04:13 AM (EST)


Toyota introduced the Prius in 1997. 11 thoughtful years later, GM brings us--the Hybrid Escalade.

This level of cluelessness--culminating in private CEO jet flights to Washington to beg for money--is hardly random. It took 50 years of really bad management to get here. Both bankruptcy and bailout offer...

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It's a Wonderful Life Explains the Financial Crisis

Posted December 1, 2008 | 01:47 PM (EST)


Frank Capra's perennial Christmas movie It's a Wonderful Life is remembered mainly for celebrating civic and familial virtues. George Bailey sacrifices his dreams for those of others, but in the end receives the greatest rewards of all.

But George was also a good industrial economist. Reluctant inheritor of dad's Bedford...

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How to Regulate Business So We Can Trust It

Posted November 26, 2008 | 08:03 PM (EST)


Regulation is a social substitute for trust.

That's not a moral statement, just a factual one.

Sometimes it's obvious. We submit to the regulation of traffic laws because we can't trust everyone will simultaneously interpret the rules of the road similarly. And, when stoplights fail, we trust the regulation...

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Economist Shiller: Let's Pay Wall Street to Teach Main Street How to Lose Money like Pros

Posted November 11, 2008 | 02:08 PM (EST)


In a reprise of that old Trojan Horse trick the Greeks played, Yale Economist Robert J. Shiller suggests we reduce this country's wealth imbalance by educating the man on the street to not get fooled by Wall Streeters by paying Wall Street to teach him. Say what?

Shiller...

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How Too Many Legal Contracts Are Costing Business

Posted June 24, 2008 | 01:51 PM (EST)


What do work-for-hire contracts, email disclaimers and spam have in common? They are all getting ubiquitous, annoying -- and ineffective.

Here's what I mean.

Trend #1: Business is moving from a vertical management model to a horizontal purchasing model. Consider benefits administration: once a department reporting to the...

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Lessons in Sales from John McCain

Posted January 23, 2008 | 11:48 AM (EST)


As far as I know, John McCain has never sold for a living. Though you could argue that insofar as he's a politician, he's never done anything else.

Whether or not you believe all politicians are salespeople, some do it differently than others. McCain "sells" in a particular way.

It's...

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