iOS app Android app

Charles H. Green
Charles H. Green is a speaker and executive educator on the role of trust in professional services and other complex businesses. Charles co-authored The Trusted Advisor with David Maister and Rob Galford (Free Press, 2000), and wrote Trust-based Selling (McGraw Hill, 2005).

After 20 years as an Officer at the MAC Group and its successor, Gemini Consulting, Charlie left in 1995 to start his own firm, Trusted Advisor Associates ( Charlie is frequently engaged as a speaker on trust, and works with executives to help improve their organizations' trustworthiness. Charles also blogs at

He has taught in executive education programs at both Kellogg and Columbia Business Schools, as well as through his own firm. He blogs at Trust Matters and has written for the Harvard Business Review, American Lawyer, the CPA Journal and many other business publications.

Entries by Charles H. Green

Ferguson: Facts, Phrases and Memes

(0) Comments | Posted March 10, 2015 | 2:18 PM

"Hands up, don't shoot," became a chanted slogan for outraged protesters after Michael Brown's killing in Ferguson, Missouri.

There was considerable mainstream media skepticism from the beginning about whether Mr. Brown actually had his hands raised (see Washington Post, December 4; see Newsweek, December 2),...

Read Post

Nice Business You Got Here, Be a Shame if Something Happened to it...

(2) Comments | Posted August 20, 2013 | 8:18 AM

It's the opening to dozens of gangster movies. The mob guy with a rakish hat and a sneer sidles into the hard-working good citizen's retail establishment, knocks some cigarette ash on the floor, and says, "Nice little business you got here, mister. It'd be a shame if something were to...

Read Post

Trust in Media Down: Bias? Or Paranoia?

(8) Comments | Posted September 25, 2012 | 11:16 AM

Trust in the media is down. Again, still, more. Gallup is out with a new poll, showing that 60 percent of the U.S. population "have little or no trust in the mass media to report the news fully, accurately, and fairly."

Strikingly, 58 percent of...

Read Post

Who's Poor Rupert Murdoch to Trust?

(9) Comments | Posted July 20, 2011 | 7:04 PM

Rupert Murdoch claimed in his July 19 British Parliament Committee appearance that people he "trusted" were responsible for the News of the World phone hacking scandal.

Murdoch: This is the most humble day of my life... we have broken our trust with our readers...

Q: Do...

Read Post

The Best Movie You Haven't Heard of: Inside Job

(96) Comments | Posted November 21, 2010 | 7:31 PM

Here are the ratings (% who liked) from Flixster for some of the movies playing this weekend:

90% The Social Network

88% Inside Job

81% Unstoppable

78% MegaMind

78% Jackass 3-D

77% Red

75% Skyline

65% Due Date

65% Morning Glory

64% The Next Three Days


Read Post

How to Recover from Trust Lost: Part I

(0) Comments | Posted November 3, 2010 | 2:49 PM

Joseph says:

"When I took this account over 10 months ago, I didn't understand why the client seemed so distant. We had been cut back 2 years ago and never really recovered; I figured I could turn it around.

"Come to find out, the reason was bad blood between my...

Read Post

Stewart's and Colbert's Joke Is on the Media

(8) Comments | Posted November 1, 2010 | 7:26 PM

When an institution can't be trusted, yet cannot comprehend the message of distrust, then what you've got is a case of institutional denial. Case in point: the Rally to Restore Sanity and/or March to Keep Fear Alive. The brainchild of The Daily Show's Jon Stewart and his co-comedian Steven Colbert...

Read Post

Kolchinsky vs Moody's: the Perils of Whistle Blowing

(1) Comments | Posted September 14, 2010 | 9:14 PM

Many of you remember Sherron Watkins, who shall forever be known as the Whistle Blower of Enron. She was named Person of the Week by Time Magazine back in early 2002.

But Sherron was no fly-by-night. I saw her speak, and she's smart, thoughtful, and clearly of...

Read Post

The Insurance Industry Is Getting the Shirley Sherrod Treatment

(17) Comments | Posted August 3, 2010 | 7:55 PM

In early July, the news industry and a number of politicians and government officials grossly over-reacted to an out of context news-bit in the case of Shirley Sherrod. The blowback was justified, and swift.

On July 28, it happened again. The news industry and a number of politicians...

Read Post

CNBC Panel on Improving Business Confidence Doesn't

(7) Comments | Posted July 27, 2010 | 7:23 AM

This post was co-authored with Rich Sternhell

On July 22, the Gallup organization released their 2010 poll on US Confidence in Institutions. As Gallup headlined it, Congress scored an all-time low (for all 16 institutions ranked, not just for Congress).

Barely beating Congress for lowest confidence ratings...

Read Post

The SEC Chose Its Charges Wisely Against Goldman

(7) Comments | Posted April 19, 2010 | 9:02 PM

The SEC's civil suit against Goldman Sachs charges the firm with not disclosing information. I won't bother with the detail, you can read that amply elsewhere -- the point is, the charge is non-disclosure.

Now, that's an interesting charge. It amounts to some form of misrepresentation. In the non-legal world,...

Read Post

Wall Street, We Have a (Simple) Problem

(0) Comments | Posted January 12, 2010 | 2:36 PM

Let's keep it simple.

The first step toward dealing with a problem is admitting you have a problem.

I try to stay away from politics in this blog. But I know something about business, trust and society. And when issues of business trust arise, they need to be written about....

Read Post

And You Thought the Purpose of a Bank was to Make Loans?

(30) Comments | Posted January 7, 2010 | 1:15 PM

I'm no economist or banker, so I occasionally labor under the delusion that banks are supposed to lend money to credit-worthy people. Of course, they diluted the definition of "credit-worthy" a few years back. That ruined their liquidity. Then the Feds stepped in with the Troubled Asset Relief Program.


Read Post

Tiger Tiger, Burning Trust

(5) Comments | Posted December 21, 2009 | 10:53 AM

In case you haven't heard, the world's best and most famous golfer has got himself into a bit of a mess.

A sex scandal? To be sure. A public relations debacle? You betcha. But what does it tell us about trust?

The Longer You Wait...

Read Post

How Risk Management Is Strangling Our Economy

(1) Comments | Posted October 16, 2009 | 4:11 PM

Scenario 1.  After six years of work, Mike finally established his own retail business on Gotham Street in the Big City. His first week was a heady mix of first sales, getting to know neighbors, and realizing he’d accomplished his dream.

On Monday of Week 2, Mr. X came...

Read Post

Low Trust in Government Obama's Fault? Not so Fast

(2) Comments | Posted August 30, 2009 | 7:19 PM

Charle's M. Blow's op-ed in Friday's New York Times, Imbalance of Trust, suggests that voters trust government less under Democrats than under Republicans.   You may feel there's a whiff of truth in that analysis.  Let me suggest the opposite may equally be true.

Says Mr....

Read Post

Why Did the Bear Cross the Road? For Health Care

(8) Comments | Posted August 23, 2009 | 5:18 PM

I just returned from a vista-on-steroids trip from Vancouver to Calgary, with stunning views of rivers, deserts and mountains from train, helicopter and roadside. Fabulous memories and photos -- but from all of them, one image stands out.

It’s the view of several animal crossings being built across the trans-Canadian...

Read Post

Sotomayor Was Right the First Time: A Wise Latina Does Know More

(8) Comments | Posted July 27, 2009 | 7:09 AM

Supreme court nominee Sonia Sotomayor now famously said, in 2001, that she would hope a "wise Latina would make better decisions because of her life experiences than a white male."

As she noted, those have become her most-quoted words, overwhelmed by a firestorm of opinion characterizing her as racist...

Read Post

Lessons You Can Learn from Walter Cronkite: Why He Was the Most Trusted Man in America

(0) Comments | Posted July 19, 2009 | 10:33 PM

I can't add much to the many eloquent obituaries for Walter Cronkite, other than to say I agree with them.

Cronkite taught all of us 'the way things were.' But the passing of the man known universally as The Most Trusted Man in America also offers us one last...

Read Post

The Boston Consulting Group Caused the Recession

(6) Comments | Posted July 12, 2009 | 4:41 PM

Like all good conspiracy theories, this one may have a few loose links. But work with me here -- it's a good story.

The 70s: When Strategy Became Competitive Strategy

Back in the 60s, Bruce Henderson, chafing at Arthur D. Little, re-conceived competitive strategy. He founded the...

Read Post