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Charles Warner

Charles Warner

Posted: February 3, 2010 09:58 AM

CBS's Priorities Stink

What's Your Reaction:

The week after CBS Television accepted an anti-abortion 30-second advocacy commercial in the Super Bowl featuring Heisman-Trophy-winning Florida State quarterback Tim Tebow, CBS News was reported to be on the verge of laying off an estimated 100 people in its news operation.

More money from controversial advocacy commercials, but less money for CBS News, which includes its crown jewel 60 Minutes. These priorities stink.

And the last reported compensation for CBS's CEO Les Moonves was almost $21 million in 2008. Lay off news people and take a controversial ad from a conservative anti-abortion group so it can afford to pay the boss $20 million? That must make people who work at CBS really want to hold their heads up high and motivate them to work ever so much harder -- to win one for the Gipper.

No wonder that in the February 8 issue of FORTUNE in which it publishes its annual list of "The 100 Best Companies to Work For" there are no old-line media companies on the list. A new media company, Google, is number four on the list (down from number one last year).

According to Fortune, most people in America would rather work at Wegman's Food Markets, SalesForce.com, Whole Foods, Starbucks, or Nordstrom than old media companies such as Disney (ABC and ESPN), CBS, NBC Universal, News Corp. (Fox), Viacom, Time Warner, or any movie company, entertainment company, or music company.

These old media companies treat their line employees like they treat their audiences -- like dirty dogs -- and it makes their employees and audiences mean and ungrateful.

Americans hate and distrust the media almost as much as they do used car salesmen and politicians. The media they hate refers mostly to news media that don't mirror their point of view and the politicians they hate applies to those who don't reflect their views.

If media companies want to get back their reputations and their audiences, they might think about changing their priorities, starting with how they treat their employees and their audiences. How about beginning by respecting them both? Putting audiences and employees ahead of profits or CEOs' salaries?

 

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PUAAN
antibiotics wiped out my micro-bio
10:33 AM on 02/06/2010
Ummm, NOT "Florida State quarterback Tim Tebow," please. Florida State University is a fine school with a fine team in Tallahassee, Florida. Mascot: Seminoles. Coach: Bobby Bowden (until recently). The University of Florida is a fine school with a fine team in Gainesville, Florida. Mascot: Gators. Coach: Urban Meyer. Former QB: Tim Tebow. Next QB: John Brantley.

Your point about the media's treatment of rank-and-file employees vs bloated exec salaries, bonuses and perks is a just a reflection of how big business works in this country. It's time to change that so the income of the top-paid exec isn't a million times the salary of the person who work in the mailroom.
03:48 AM on 02/04/2010
I hear you. As one who works at an "old media company", it has not been a fun couple of years. Lots of layoffs, and the rest of us are working twice as hard trying to pick up the slack. Meanwhile, the higher-ups keep giving themselves promotions... it's like a microcosm of everything that's wrong with the economy at large.
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CharlesWarner
08:25 AM on 02/04/2010
And more specifically what's wrong with the traditional media. Switch to a new media company. It's interesting that you read this post and made your comment on a new media.