Lincoln Center Theater Cares

03/18/2010 05:12 am ET | Updated May 25, 2011
  • Charles Warner Blogger at Media; Teacher at The New School, NYU

This is a good Monday. I'm sitting at my computer listening to the new Norah Jones album I downloaded, I got my appointment letter for teaching at NYU's Stern School next semester, and I got a timely response from the Lincoln Center Theater giving me a refund on two tickets in seats from which my wife and I couldn't see the full stage.

Here's the meat of the letter:

I am sorry to hear that your enjoyment of the show was marred by poor sight lines. We appreciate your longstanding support of the theater, and would be happy to issue you a full refund of the tickets you purchased.

The refund will be issued directly to the card used to purchase the pickets. It may take one full billing cycle for the credit to appear. Thank you for giving us an opportunity to make this up to you. I hope your next visit to a LCT production is a more enjoyable one!

Research has shown that people will tell about 26 people about a negative experience with a product or company and tell only 2 or 3 people at most about a positive experience. There are scores of blogs with names like "Dell Hell," "Comcast Must Die," and "Microsoft Sucks" put up by angry customers because of awful customer service, being ignored, or lousy products.

So, I think Lincoln Center Theater deserves some cyber kudos for caring, fast, polite customer service. Therefore, thanks LCT.

The productions at Lincoln Center Theater range from OK ("In the Next Room, or the vibrator play," "The Frogs," Belle Epoque," e.g.) to stupendous ("South Pacific," "Broke-ology," "Third," "Joe Turner's Come and Gone," "The Coast of Utopia," and "King Lear," e.g.), but never a complete flop and, more often than not, superb and often innovative theater.

Buy tickets to LCT and you'll see good theater and, just as important, you'll be treated like you're a valued customer. My wife and I were.