Going Against the Flow: Jordan Passman, CEO of scoreAscore

03/27/2015 08:33 pm ET | Updated May 27, 2015

Jordan Passman founded scoreAscore in 2009 in Los Angeles, and today, his platform has become internet's leading sound marketplace to find custom and original music, voice over and sound design. Jordan was featured on the Forbes 30 under 30 list in 2014, and companies who have hired scoreAscore composers include Google, Disney, Pizza Hut, NBC, Universal, College Humor, Reebok and Verizon among several others!

Jordan Passman (Photo credit: Bonnie Schiffman)

Q: What does entrepreneurship mean to you, and what underlying characteristics do you see in successful entrepreneurs?

Jordan: Entrepreneurship is the capability to fearlessly face challenges with persistence, while staying positive and adapting your approach constantly by listening to your clients' needs. The characteristics required are tenacity, passion and charisma. I find that a contagious excitement for what you're striving to achieve invites people to collaborate with you in a fun, yet professional way.

Q: What are you most proud of in your professional career? If you could do something over in your life, what would it be?

Jordan: I am most proud of making the FORBES 30 Under 30 Music list. It was surreal to be listed alongside Katy Perry, Lady Gaga, Lorde and other superstars!

I would have loved to start a business in college...any business, just to get my feet wet and start my experience from a younger age.

Q: Tell us about an instance where you had to go against the flow to realize your goal.

Jordan: In 2010, I was told by countless people that I was taking a huge gamble by building out a website to connect musicians and music buyers. My goal was not to prove them wrong, but rather to follow through and execute what I set out to do.

Q: If Mozart were born today, where would he be working in the music industry?

Jordan: Mozart, and all of the great composers of his era for that matter, would be film composers who also write for video games, TV shows, advertising and trailers. The genius composers of today are spreading their musical talents and are less consumed with focusing on one sector of the business. At SCORE A SCORE, we also believe it's very important to make the best music you can, and succeed wherever you can!

Q: LinkedIn style - If you were to give advice to your 22 year old self, what would it be?

Jordan: I started my business at 22, so this is a great question! I would advise myself to embrace feedback from smart peers, but not to let criticisms inhibit the ability to dream huge.

Follow Jordan Passman and his team at @ScoreAScore, and check out the other interviews in Going Against the Flow series at or