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Chiqui Cartagena
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Chiqui Cartagena is the author of Latino Boom II and works as vice president of Corporate Marketing for Univision Communications Inc., the leading media company serving Hispanic America. She is responsible for developing and implementing corporate marketing strategies, positioning Univision’s broad portfolio of brands and creating proprietary consumer research for the Company.

Ms. Cartagena is a Hispanic media and marketing pioneer with 25 years of experience developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, including People en Español and TV Guide en Español. She has also developed many integrated marketing programs for leading consumer brands to successfully reach the Latino community. Her career also includes senior roles as a broadcast journalist, having previously worked in the news divisions of Univision and Telemundo.

In April, Ms. Cartagena was recognized with a Multiethnic TV Leadership Award from Broadcasting & Cable magazine. In 2012, Ms. Cartagena received the ADCOLOR® Legend Award in recognition of her tireless efforts in leading the conversation about the Hispanic market. In 2007, she was named the Hispanic Direct Marketing Professional of the Year by the Direct Marketing Association. And finally, she is the author of Latino Boom II, Catch the Biggest Wave Since the Baby Boom, her second book on the Hispanic market which was published just a few months ago.

Ms. Cartagena is a member of the National Awards Committee for the National Academy of Television Arts and Sciences and is a graduate of the University of Miami.

Entries by Chiqui Cartagena

Great TV Just Got Greater

(0) Comments | Posted November 12, 2013 | 10:05 AM

It's happened to everyone I know. You are flipping through the channels and come across a TV show in Spanish. In an instant you're hooked, even though the language is different. It can be something funny that grabs your attention or a hot and heavy scene with sexy actors that...

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Memo to GOP: Latino Vote Not Just About Immigration

(5) Comments | Posted April 23, 2013 | 12:19 PM

Earlier this month, I was invited to speak at the spring meeting for the Republican National Committee, which was held in Los Angeles, California. After a blistering post-mortem on the 2012 elections, in which the party leadership emphasized the need for change, the theme of this RNC meeting was "grow...

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