Our mobile phones have become so tethered to our everyday lives that soon they'll become more important than our wallets. In fact, a recent multi-country poll conducted by market research firm Synovate found that 25 percent of people would rather lose their wallets than their cell phones.
These...
Posted November 10, 2009 | 12:24:12 (EST)
Consumers, advertisers, publishers and agencies are all hustling to keep up with the latest digital advancements. As advertisers, we've gone from controlled distribution via the Big Three television networks, radio and publishing to a world where the average consumer is exposed to nearly 3,000 commercial messages a day -- many...

Posted March 1, 2010 | 09:42:52 (EST)