Greetings, friends and readers. My final business project of the year is now ready to head out the door (and it's only July!).
The Unconventional Guide to Freelancing helps service providers become solution providers. If you want to get serious about building a sustainable business model around the skill set you use to serve clients and customers, this might be a good fit for you.
What It Is
"You know how to do the craft... now learn how to run the business."
In a 20,000+ word guide and numerous interviews, my co-conspirator Charlie Gilkey has created a "Freelancer's 301" resource to help service providers of all kinds get serious about their work. The idea is that we can't help you do your specific craft better (you probably have other resources for that), but we can help you improve the business aspects of your work -- so that you have more time to do what you do best.
Who It's For
You are a service professional of some kind -- a designer, a bookkeeper, an agent, a consultant, a coach, a something -- who wants to take your business to the next level. You understand the fine line between employee and entrepreneur. Since you're in your own category, it's easy to get overwhelmed with all the business aspects of your work.
How can you grow the biz without killing yourself? How can you raise your rates? (And how do you know much to charge in the first place?) Should you worry about competition? These are the kinds of questions we look at in extended detail.
Who It's Not For
This is a "Freelancer's 301" guide. It won't tell you how to open a PayPal account or sharpen a pencil. If you're interested in setting up a business but haven't done anything about it yet, this also probably isn't for you.
(See Working for Yourself if you want the quick-fix, or Empire Building Kit if you want to build something monumental over time. My partner Charlie also has several coaching options if you need active hand-holding.)
You could say that this is my Retirement Special -- after this guide is out in the world, I'm retiring from active business development for at least six months as I get ready to launch my print book. Whatever you call it, it won't be here long.
Alright, that's it! Have a great week wherever you are.