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Chris Komisarjevsky
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Chris Komisarjevsky is a consultant, author and retired chief executive with worldwide leadership experience. In his more than 35-year career in public relations, Mr. Komisarjevsky has been responsible for counseling global corporations on communication and strategy in a range of industries and specialty areas, including financial services, entertainment, health care, leadership, management consulting, crisis management, and, in particular, reputation.

He retired as worldwide president and chief executive of Burson-Marsteller, a leading global public relations firm, in 2005. He has consulted on financial transactions and corporate crises for a range of major, worldwide corporations, and communications firms. He has lived and worked in Europe and served as the Europe, Middle East and Africa chief executive for Hill and Knowlton, the public relations firm. He has been the Harold Burson Professor and Chair in Public Relations at Boston University.

A 1996 recipient of the Ellis Island Medal of Honor and a member of the David Rockefeller Fellow’s class of 1998, he currently is an Independent Trustee/Member of the Board of Directors of a mutual fund company and serves on the boards of non-profit organizations. He has also served on a Department of Defense Advisory Board.

Chris earned his MBA from the University of Connecticut and is a member of its Graduate School of Business Hall of Fame, has undertaken graduate work in German literature and international affairs in the U.S. and Europe, and has his BA in political science from Union College.

Chris has lectured on reputation, communications, and business at Switzerland’s International Institute for Management Development, Spain’s Instituto de Empresa, and at universities.

He is a combat veteran, commissioned officer, and senior Army pilot, on active duty with the U.S. Army from 1967 to 1972 as a captain, helicopter pilot, instructor pilot, flight commander and plans officer, serving in Vietnam with the First Cavalry Division.

Chris is the author of The Power of Reputation, his second book that was released in hardcover in 2012 and is now set for Chinese publication. Drawing on interviews with distinguished professionals, the book focuses on how a reputation built on authenticity and values is critical to career success. The book was met with five-star reviews on its initial release. It is also available as an audio book, narrated by Walter Dixon.

Chris and his wife, Reina, are authors of Peanut Butter and Jelly Management – Tales From Parenthood, Lessons For Managers (AMACOM, 2000). The book has been published seven times, most recently in 2008 – two hardbound and second edition paperback U.S. versions, plus French, Korean and Chinese translations and distribution in India, Pakistan and Bangladesh. The book has been featured in the leading press, including The Wall Street Journal, The New York Times, The Financial Times, The Washington Post, Time, American Airlines American Way, and on major broadcast media such as CNN, CNBC and MSNBC.

He writes guest columns on a range of reputation issues. He and Reina live in Atlantic Beach, NY.

Entries by Chris Komisarjevsky

Family Glue: Those Who Give Voice to History, Memories and Culture

(0) Comments | Posted May 11, 2016 | 2:16 PM

While "voice activation" is being touted as the hottest development in communications and smart technology, the most effective kind has been part of families and cultures around the world for centuries.

It's simply called - "family glue."

This is the warm, human connection, the voices we hear at various stages...

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Climate Change... We've Been Stalling Too Long

(4) Comments | Posted April 6, 2016 | 1:50 PM

"The evidence speaks for itself ... with all the science surrounding climate change, it's not a secret and certainly not a debate. It is, most importantly, a time for action. We've been stalling for too long," said Marcia McNutt, the incoming president of the National Academy of Sciences and the...

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Julio Guzman, the Establishment and the Presidential Race in Peru

(7) Comments | Posted March 7, 2016 | 9:22 PM

It was at a recent small gathering in New York City where Julio Guzman -- the upstart and unexpected candidate for the presidency of Peru -- came to share the mounting enthusiasm for the plan he had first outlined for the Peruvian people at the launch of his election campaign...

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'Sea Secrets' Explored

(0) Comments | Posted February 3, 2016 | 12:14 PM

With a discussion of El-Nino, climate change, Nor'easters and hurricanes, the Rosenstiel School of Marine and Atmospheric Science at the University of Miami launched its 2016 lecture series "Sea Secrets."

The timing couldn't have been more striking ... within 48 hours, Jonas, the "snowzilla" of a storm, would slam...

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Looking Ahead: Gen Z, Tough Language and Online Take Over

(0) Comments | Posted January 1, 2016 | 4:19 PM

Dramatic new trends are taking us into 2016.

While we all know that nothing really has changed just because the countdown took us past midnight and into the New Year, it's clear that we're looking at some new thinking when it comes to public opinion, market share and the...

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When it Comes to Reputation, Judgment Trumps Algorithms

(1) Comments | Posted December 29, 2015 | 9:54 AM

It seems as if algorithms are taking over the world.

But not so when it comes to reputation and crisis management.

Reputation defies a formulaic approach. Protecting, rebuilding or mitigating risk to reputation -- whether a proactive initiative or one following a crisis -- does not come in...

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Helping to Heal the Divide That Was Vietnam

(0) Comments | Posted November 5, 2015 | 11:59 AM

Is it possible that we can finally heal the divide that was Vietnam?

I don't pretend to know the answer because I was in the middle of it all. Yet, with another Veterans Day coming fast, it's definitely time to talk.

For me, I look to my oldest daughter...

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Hey Stupid... The Media Are Watching

(0) Comments | Posted September 24, 2015 | 2:52 PM

Deceit, greed or just plain stupidity, there's no place to run or hide. A reporter or blogger is surely going to be there with a keyboard, camera or microphone. And, in the nanosecond of one digital click, it is international news with memorable headlines.

While the Environmental Protection Agency in...

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Would You Buy a Used Car From Hillary?

(1) Comments | Posted August 4, 2015 | 12:41 AM

This article is not about the 2016 election, even though the headline might indicate otherwise. It is, though, about the importance of trust and reputation in our lives from every perspective ... personal, professional and political.

And the question "Would you buy a used car from ... ?" might very...

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Get Ready for the Minecraft Generation

(0) Comments | Posted July 6, 2015 | 12:09 PM

Here comes the Minecraft generation.

Now entering Middle School, these youngsters might very well be the ones to take the baton from Millennials.

Admittedly, I am not a social scientist, nor do I play any video games, let alone Minecraft. While purists would use the term empirical research to...

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The Corporate Wake-Up Call: Millennials Are Now In Charge

(1) Comments | Posted May 19, 2015 | 9:18 PM

Wake up and smell the coffee. The hierarchy of influentials inside corporations is fast changing.

Pew Research has now made it official: Millennials make up the largest single portion of our workforce in the United States.

In its most recent millennial report, just issued a week ago, Pew wrote:

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McDonald's Serves up Reputation With Fries

(0) Comments | Posted April 6, 2015 | 10:23 AM

When Steve Easterbrook took the reins as the new CEO of McDonald's last month, he already had a plan in place.

Hardly a month after he was named CEO and in full page ads, he announced that the company would be raising the hourly wages of the more than 90,000...

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Brands, Reputation and Passion

(0) Comments | Posted March 13, 2015 | 11:32 AM

A short letter penned by Tony Fernandes, founder and Group CEO of AirAsia, has set a new standard for the tone and style of impassioned corporate leadership.

The letter was his email to customers after the disappearance of AirAsia Flight QZ8501 that crashed off the coast of Borneo into...

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Where Are You Walter Cronkite?

(0) Comments | Posted February 12, 2015 | 5:43 AM

It would seem that the fall of Brian Williams is a tragic tale of style over substance. Ego and the temptation to embellish for talk show chit-chat won out over the simple truth.

And with really nothing to be gained by tales of RPGs and a floating body.


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Mobile Millennials Are the Tough Marketing Challenge for 2015

(1) Comments | Posted January 5, 2015 | 4:22 PM

Millennials are the talk of the town. Now in their late 20s and 30s, they've adopted digital like no other. Mobile is their choice. No surprise there.

As we go into 2015, mobile is on a roll. Forecasts indicate that mobile will outpace all other forms of digital advertising. Skyrocketing...

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The Smallest Screen Wins

(0) Comments | Posted December 11, 2014 | 7:34 AM

Once upon a time, movies and television competed for our attention by touting which screen was better, the big screen for films in a theater or the smaller one on the wall of our living room.

Today, though, there's no debate. Regardless of where you are, the winner goes...

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Vice News: Up-Close, Gritty and Challenging Mainstream

(0) Comments | Posted October 20, 2014 | 12:29 PM

In the battle for ratings, network television and cable news find themselves face-to-face with an upstart whose coverage of world affairs is up-close and gritty.

It's Vice News. And Vice is on a roll. No wonder ... the Millennials are where it's at.

The big media companies...

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Rosenstiel School: The Leader in Atmospheric and Ocean Research

(0) Comments | Posted October 14, 2014 | 10:24 PM


On October 2, the Rosenstiel School of Marine and Atmospheric Science at the University of Miami further solidified its academic and research leadership with the dedication of a 86,000 square foot building, complete with a wind-wave-storm surge simulator able to produce Category 5...

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The NFL - Pivotal Moment, Not PR Nightmare

(0) Comments | Posted September 15, 2014 | 12:35 PM

There are those who have described the NFL controversy as a "PR nightmare."

But that's not accurate. That phrase -- as it always does -- misses the point completely. In fact, by implication, that description would deny both the seriousness of the underlying issue and the importance of addressing...

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Kathleen Rice Has Voter Momentum in New York's Fourth Congressional District Election

(0) Comments | Posted September 8, 2014 | 3:45 AM


The push is on now during the remaining 60 days of the race to represent New York State's Fourth Congressional District in our nation's Capital. When Representative Carolyn McCarthy announced her decision not to seek reelection, she wasted no time in endorsing Nassau...

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