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Christel Quek
Christel is a digital native who loves great thinking and strategy. Currently leading content development, marketing and strategy as the Regional Content Lead for Asia Pacific, Middle East and Africa at Twitter.

Previously, Christel led Social Business for Samsung Asia, covering social business, CRM, marketing, analytics, & advocacy.

At Havas Media Group, Christel had the privilege of working on digital strategy, marketing and content strategy for DBS Bank, Intel, Toshiba, Globe Telecom, Hong Kong Tourism Board, Unilever, and KLM Airlines.

Christel is an avid student of leadership, and a constant thirst for learning helps keep her on her toes in this ever-evolving digital landscape. She enjoys giving back to the community- by mentoring startups at Singapore Startup Women Weekend, and working with Google & The Athena Network Singapore & Asia-Pacific to conduct digital training for the pilot "Women Entrepreneurs on the Web" program in Singapore.

Writes at Huffington Post: , Harvard Business Review: and on her site:

Entries by Christel Quek

Driving Content, Context and Advocacy

(0) Comments | Posted April 14, 2014 | 4:06 PM

2013, you really were a year to remember. From the explosion of short form content and to wearable technology grabbing headlines, the numerous events that have happened just proved how change is the only constant in the industry we love.

This landscape is characterized strongly by evolution and transformation...

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Social Media and Inspirational Leadership

(5) Comments | Posted February 20, 2013 | 12:43 PM

This is a joint post between two Huffington Post series: TwitterPowerhouses and Meaningful Leaders.

What is inspirational leadership exactly? Creating value, building coalitions, solving problems and elevating humanity? Yes, all of that and more. No matter which decade we find ourselves in, the concept of leadership, and what it means...

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3 Ways to Tell a Social Brand Story

(2) Comments | Posted October 19, 2012 | 9:03 PM

The social media revolution has altered how brands engage with the social consumer. This is an age where influence triumphs over awareness, where consumers are more wary of promotional messages, and where brands are continually shaped by consumer perception and less by themselves.

Brands have to cope with being...

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Meaningful Leaders: Joel Gascoigne of Buffer

(8) Comments | Posted October 8, 2012 | 4:36 PM

This is the latest post of the Meaningful Leaders Series -- a series that aims to highlight individuals who find meaning in their work, have empowered their respective communities, and also actively reconcile business with social good.

If you are an active social media practitioner, you would have heard of...

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Creating Social Media Buzz

(2) Comments | Posted August 9, 2012 | 4:03 PM

How do you build buzz in social media? What makes social media real-life marketing events successful? It is not one thing in particular, but many things: your vision, the people you involve, and the strategies you employ. Be action-oriented and true to the principles that make social media the dynamic,...

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Meaningful Leaders: Sabrina Belkadi & Her Journey

(0) Comments | Posted July 26, 2012 | 1:17 PM

This is the first post of the Meaningful Leaders Series - a series which aims to highlight individuals who find meaning in their work, have empowered their respective communities, and also actively reconcile business with social good.

Our society is undergoing a fundamental shift -- a shift which...

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Dear Brands: Be Meaningful to Win

(0) Comments | Posted July 17, 2012 | 6:11 PM

From time immemorial, mass marketing had shaped definitions of what the good life entails -- how prosperity is defined by the need to get the coolest, mass produced toys of the season. Brands capitalized on this by extolling how we would need the existence of their products to survive well....

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Gina Romero on Women Entrepreneurs on the Web (WeOW)

(2) Comments | Posted May 30, 2012 | 11:38 AM

Being a female entrepreneur is certainly challenging. While the number of women entrepreneurs and leaders has increased steadily over the years, they still face significant challenges in a male-dominated workplace.

I spoke with representatives of several inspiring women-led businesses in Asia about the various barriers they had to overcome...

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Thinking About a Return on Meaning

(5) Comments | Posted May 25, 2012 | 12:46 PM

When was the last time you headed to your local supermarket to get a particular bottle of detergent because you saw how it had performed an impressive cartwheel within a tiny, blinking online ad?

I highly doubt you would have if it was your first point of contact with...

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Welcome to the University of Life

(2) Comments | Posted May 16, 2012 | 6:28 PM

It's the time of the year when commencement is upon many who will be graduating from renowned institutions all around the world. The degree scroll is a symbol of hope for young, fresh graduates who are ready to make their mark on the world and use their experiences in college...

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