Last week I experienced my first South by Southwest (SXSW) Interactive conference -- five days of presentations from the brightest minds in emerging technology and digital media, and easily the top conference about developments in media, technology and social commerce -- and it won't be my last.

Never before...

If you market a product, service or run an advocacy campaign, chances are you optimize your website content in an attempt to appear on page one in search engine results. But there's something important you may not be doing. As there are over 150 million business leaders on LinkedIn, it's...

Enjoy the Super Bowl. Speaking as a marketing expert, if National Football League executives continue to dilute the NFL's prime brand, the game of football may not be super much longer.

The NFL brand, with its hard-hitting action evoking the gladiators of the Roman coliseum, has come to represent a...

The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

Before entering the world of public policy marketing three years ago, I spent 18 years exclusively in the...