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Christin Evans
Christin Evans and her husband-partner Praveen Madan are not foolhardy. Although you might suspect they are after you learn what they did in 2007. They bought an independent bookstore!

A joke among industry insiders is "what a tremendous relief it would be if the book industry & publishing houses just updated their business practices to the 20th century, never mind the 21st." But with internet sales taking an increasing share of the book market, it's been difficult enough for large chains to compete let alone a small little bookstore in San Francisco. But armed with their MBAs and years of experience as management consultants, that's exactly what the duo has set out to do – turn the book industry on its ear!

Christin started her early years in a serious progression of corporate positions at J.P. Morgan, Towers Perrin, Dell Computer and A.T. Kearney. She attended Vassar College and obtained her MBA from the University of Michigan. She has been appropriately conveyed the status: "refugee of the land of corporations" by her bookstore staff. And, she is thrilled that her commute to work is now a 2-block walk and her primary gripe about work is now that there are just too many good books to read.

Entries by Christin Evans

Live From The Financial District

(1) Comments | Posted January 23, 2012 | 12:16 PM

San Francisco has a new breed of journalist: the protest livestreamer.

Most mornings I start off my day off clicking through several local news sites. But on Friday, January 20th, my normal web-surfing routine took a two-hour detour.

After scanning the local news stories on

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Technology and the Independent Bookstore (Part 2)

(3) Comments | Posted June 22, 2011 | 1:41 PM

"Technology and the Independent Bookstore" made a case for why most independent bookstores have failed to thrive in the internet era. This article explores how independent bookstores might rethink their approach to technology.

1. Be Open to New Technology and New Partnerships

"The best minds of my generation...

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Technology and the Independent Bookstore

(5) Comments | Posted June 15, 2011 | 2:34 PM

Why (and how) the ABA needs to rethink its approach

No, I am not talking about the American Bar Association. I'm talking about a lesser-known organization that shares the same acronym ABA -- the American Booksellers Association. Since many HuffPo readers probably wouldn't know who the ABA is and why...

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Wild Experimentation in San Francisco's Local News Scene

(3) Comments | Posted August 11, 2010 | 2:52 PM


It was only a few years ago that the San Francisco Chronicle was the only go-to source for local news. Looking back, what a relative news desert it was.

Our bookstore still sells the Chronicle albeit fewer copies than in the past. The...

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The New York Times Gets It Wrong

(4) Comments | Posted April 19, 2010 | 1:49 PM

Yann Martel published a new book this past week titled Beatrice and Virgil. Mr. Martel is best known for his Man Booker Prize-winning novel Life of Pi. After the phenomenal success of Life of Pi, expectations were high for this new book. However in the past few days, The New...

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Creating New Literary Experiences: Because Amazon Can't Help You Make Friends

(0) Comments | Posted January 13, 2010 | 3:33 PM

In a recent post we claimed that one of the opportunities for independent bookstores is to find new ways to bring people together to talk about books and ideas. That post generated a lot of good discussion. Specifically, some of the questions that came up were: Why do...

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Shallow Reporting or Hidden Agendas: A Rant About Newspapers

(1) Comments | Posted December 23, 2009 | 1:34 PM

There has been a lot of noise coming from newspaper companies lately. Most is complaints (people don't value news) and points fingers at the alleged villains (Craigslist and Google). Some of it is accompanied with a heavy dose of guilt (you will miss us when we...

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Evolve or Die: Why Reinvent Independent Bookstores?

(21) Comments | Posted October 29, 2009 | 10:25 AM

A year ago we visited San Francisco’s new California Academy of Sciences in Golden Gate Park.  This is one of the city’s new cultural hot spots.  As we walked among the high-tech exhibits on the natural world, we came across a 20-foot long quote written in giant yellow letters attributed...

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Why All the Fuss About "Independent" Bookstores?

(7) Comments | Posted October 13, 2009 | 7:12 AM

Recently we were invited to sell books at a sustainability conference being held at a fancy hotel in San Francisco.  The conference had attracted hundreds of young professionals pursuing careers in sustainability.  One young woman walked over to our table to buy Van Jones’ book.  Looking at the Booksmith sign...

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Why Did We Quit Our Cushy Corporate Jobs to Reinvent Independent Bookselling?

(19) Comments | Posted October 5, 2009 | 11:40 AM

"You did what?" is the typical response when we tell our friends that we quit our cushy corporate jobs and bought an independent bookstore in the heart of San Francisco. "Either you are out of your mind or you know something nobody else does," remarked an old friend. A...

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