What got lost in the exodus of people who left the conversation between Harvard Business Review's Umair Haque and Twitter's Evan Williams today at SXSW was something powerful that was shared in the first five minutes: that Twitter has launched @anywhere, which allows users to interact with Twitter from external websites.
@anywhere allows websites to tag words, phrases, names or other information in a way where users can instantly click on these links and a box pops up, allowing you to follow the person, thing or place referenced in the article. For example, a mention of Twitter's CEO Evan Williams would allow one to follow him directly from the article they are reading, allowing users to avoid searching for him on Twitter or using a third-party platform to find him.
Williams hopes @anywhere will encourage more people to talk about themselves and their interests, interacting with content through these third-party news sites. @anywhere expands the current vision that Twitter has of itself as an information sharing network. The company hopes this new feature will expand its user base and the connections that people make through Twitter.
The public launch date for @anywhere has yet to be revealed, but the feature will be made available in several online publications and platforms including The Huffington Post, the New York Times, Yahoo! and Digg.
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