Dating site OKCupid recently published some interesting findings culled from an analysis of over 500,000 first contacts (messages or IMs) made through their free service. They looked at repeated keywords and phrases, how they affected reply rates, and other statistically significant trends in their members' online courting practices....

What makes an American icon today? What does the idea even mean? Earlier this summer, Michael Jackson's death served as a jolting reminder of the extent to which fame -- the meaning of it, its allure, longevity, power -- has changed in the last 30 years. Despite his personal tribulations...

This week, the New York Times Magazine featured a fascinating piece on the growing subculture of "2-D Lovers", grown adults in Japan that have found romantic love with their favorite characters from anime, manga, and video games. The article considers the possible cultural forces propelling the trend -- namely,...

Last week we came across this music video/ advertisement for Taco Bell (created by DraftFCB), a riff on Diddy's 1990s anthem, "It's All About the Benjamins". The commercial, entitled "It's All About the Roosevelts", seems to have drawn inspiration from the popular "Lazy Sunday" skit featured on SNL...

Levi's "Go Forth" campaign, launched on Independence Day (July 4th) across the US, is the clothing company's latest attempt to align itself with the brand of America and its 'new generation of pioneers'. Borrowing some choice words from Walt Whitman, the multi-pronged campaign (created by lauded ad agency Wieden...

This article originally appeared on PSFK.com.

Herman Miller has one upped its own much-loved Aeron with the Embody, its most fully considered chair yet. Along with being 95% recyclable, the chair integrates several health and comfort promoting features (like a 52-piece lumbar...

This article originally appeared on PSFK.com.

As Twitter quickly becomes a household name, some are finding uses for the microblogging tool that go beyond work and play. One of of the most thoughtful we've seen is Twipple - twittering + random acts of kindness. As the...

Originally posted at PSFK.com

What's inspired the recent influx of fantasy-scifi TV programming? Here in the States, fantasy shows like Heroes, Lost, Battlestar Galactica, and True Blood claim a surprisingly large viewership, while creators continue churning out new pilots and series ideas around the undead and the strange. And...