Chuck Underwood is the founder and president of Cincinnati-based management consultancy The Generational Imperative, Inc.

Underwood is the author of the just-released and comprehensive book on generational business strategy, entitled The Generational Imperative: Understanding Generational Differences In The Workplace, Marketplace, And Living Room, which is available exclusively online at www.amazon.com ($16.99 + shipping) and covers the Silent Generation (age in 2008 is 63 to 81), Boomers (age 44 to 62), GenX (age 27 to 43), and the First-Wave Millennials (age 17 to 26).

For information on his generational consulting and speaking, visit www.genimperative.com.

You may purchase his book here.

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