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Claire Hughes Johnson
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Entries by Claire Hughes Johnson

Mobile Marketing: 5 Ways to Make Sure Your Business Doesn't Get Left Behind

(2) Comments | Posted October 12, 2011 | 11:53 AM

Smart businesses are already advertising on smartphones, here's how not to get left behind.

When asked about adopting trendy marketing tactics, I typically advise caution and encourage people to wait a year before adding to their marketing mix. In the case of the mobile web, however, I believe this is...

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Small Business: Evolve and Change, or Fall Behind

(0) Comments | Posted March 24, 2010 | 1:26 PM

After retiring as a teacher, my father opened a small art business in Warren, Maine. But even though I've always been comfortable around technology and have worked at Google for six years, my dad didn't ever embrace technology himself. Ultimately, he made the decision to close his business. Of course,...

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