iOS app Android app

Claire Topalian
GET UPDATES FROM Claire Topalian
 
Claire Topalian is a writer, PR pro, and content strategist with 5+ years of experience focused on tech startups, large corporations, and non-profits. She started her career in Communications/PR at UP Global, an international Non-Profit that was recently acquired by Techstars, where she also founded and led the Startup Women initiative. Claire then took on an opportunity with Nordstrom’s Corporate Affairs and Public Relations team where she supported Internal Communications and corporate messaging. She has worked with a number of clients over the years with PR strategy and media relations, including JP Morgan Chase, Adecco Staffing, PATH, and The University of Oregon. Most recently, she developed PR strategy for Transpose, a local tech startup in the B2B space.

Follow Claire on Twitter @clairetopalian and read more on her website.

Entries by Claire Topalian

We're mostly 'Alone Together,' but some apps bring new audiences together for the first time

(0) Comments | Posted April 5, 2016 | 2:27 PM

Technology's constant presence in our lives certainly seems to indicate that we are not present in one another's lives. "Everyone is always having their attention divided between the world of people they're with and this 'other' reality," Sherry Turkle, author of Alone Together, shared with Bill Moyers --...

Read Post

There's a bot for that: the next tech shift is here

(0) Comments | Posted February 23, 2016 | 1:45 PM

The phrase "there's an app for that" rightfully serves as the motto for the saturation of today's app marketplaces. This saturation inevitably means that it's becoming increasingly difficult for app-based startup companies to stand out from the crowd, and it's a safe...

Read Post

Best Practices for Young Leaders: An Interview with Two Founders Under 25

(1) Comments | Posted February 19, 2016 | 4:45 PM

I had the opportunity to catch up with two young founders recently: Nadya Nguyen, founder and CEO of Hidrate Spark and Andrew Torba, founder and CEO of Automate Ads. Although Nadya and Andrew have different backgrounds and journeys, they share a similar entrepreneurial spirit that, for both leaders,...

Read Post

Launching a PR strategy for your B2B startup in 3 steps

(0) Comments | Posted January 5, 2016 | 12:50 PM

Business to Business startups face their own unique challenges when transitioning into the public eye. Themes like reliability, legitimacy, and trust become more critical for B2B startups than companies emerging in the Business to Consumer market, where mass user traction is key. This...

Read Post

Buzzword-Free: A Startup's Best Friend and Worst Enemy

(1) Comments | Posted September 30, 2015 | 5:16 PM

About a month ago, I joined a startup called Transpose. Upon joining, I quickly learned about our dreaded Peter Thiel problem. Our founding team had seen a clip of Thiel discussing the problem with buzzwords in the tech space. To summarize, Thiel pointed out that buzzwords (words like...

Read Post

What You Lose When You Leave Your Data Unstructured

(1) Comments | Posted August 20, 2015 | 2:58 PM

It's easy to see how disorganized information can cause chaos or frustration. Individuals and companies today deal with more information inputs than ever before, and at times this abundance of content can be distracting, overwhelming or even trigger anxiety. In response to this growing issue, we're seeing more...

Read Post

5 Major Roadblocks to Successful Project Management (and How to Solve for Them)

(1) Comments | Posted August 7, 2015 | 5:38 PM

By Meghan McClain

The list of qualities the perfect project manager absolutely must have is getting more intense every day. But you can't be expected to demonstrate consistent leadership, empathy, pragmatism, and organization if you're working with terrible tools. The problem is, many of the project...

Read Post

Data Overload: The Growing Demand for Context and Structure

(1) Comments | Posted August 5, 2015 | 8:45 AM

In a world inundated with information, data, and content, businesses are facing a demand to implement new, adaptive strategies to mitigate their growing mass of unorganized information.

Information Overload, or stress induced by the reception of more information than is necessary to make a decision, has become an all-too common...

Read Post

From Curiosity to Passion: Women on the Fly

(4) Comments | Posted July 30, 2015 | 3:21 PM

An Interview with Abbie Schuster

A few months ago, I centered on the personal challenge of teaching myself how to fly-fish (with the help and patience of my friends and family). Through this experience, I've already had the opportunity to meet a number of inspiring individuals from the fishing...

Read Post

What's Next for Sex Trafficking in Washington State? Filmmaker Tim Matsui Shares How You Can Help

(4) Comments | Posted June 3, 2015 | 4:33 PM

In The Long Night, director Tim Matsui follows the stories of seven people between fall 2012 and fall 2013, each story underscoring the real crisis of minors who are coerced into prostitution or drawn in due to desperate circumstances. Each story takes place in King County - a...

Read Post

Engineer's Week: Prioritizing Women in STEM Today and Moving Forward

(7) Comments | Posted February 23, 2015 | 4:23 PM

Despite consistent growth in the STEM job market over the past 10 years, we still see a disparate number of young women entering STEM fields. In a recent article, Girl Scouts CEO Anna Maria Chavez explains, "While women comprise 48 percent of the U.S. workforce, just 24 percent...

Read Post

Ice Bucket Challenge: Donor-Focused Charity and the Donation Vacuum

(10) Comments | Posted August 21, 2014 | 1:55 PM

I first began to notice videos for the ALS "Ice Bucket Challenge" a little over a week ago, and I was a bit perplexed right away. My first consideration: "does accepting this challenge imply that you are also donating money, or that you are simply dumping a bucket...

Read Post

Trust Your Gut: Michael Brown Shooting Is What Tragedy Looks Like

(0) Comments | Posted August 14, 2014 | 4:09 PM

This is not a post that pretends to offer new insights, new information, or objective reasoning about the Michael Brown shooting in St. Louis. With each passing day, it seems that the media pulls further away from the catalyzing and most critical event in this series of shootings, protests, and...

Read Post

Prove Your Organization's Substance: A Case for Long-Form Content

(0) Comments | Posted August 14, 2014 | 12:06 PM

Or: What do blue whales have to do with long-form content?

Content marketing today continues to shrink in word count and length. Internet readers have a diminishing attention span, and any logical marketer is faced with a tough choice: ignore the numbers or feed the public what they want. While...

Read Post

Non-Profit Content Marketing: Be Honest, Deliver and Trust Your Core

(0) Comments | Posted August 7, 2014 | 1:23 PM

In a world with enough content to allow any one person to choose the facts that they want, maintaining a purist stance as a writer and content marketer is an ongoing challenge. For many content strategists, the fight to be heard is constant. Often, the only way to ensure that...

Read Post

Diversity: A Key Component for Thriving Startup Communities

(1) Comments | Posted July 28, 2014 | 6:10 PM

As the dialogue around the lack of diversity in the startup world continues to evolve, I've wondered how the startup culture at large can begin to get closer to the root of the issue. Indeed, startup leaders and founders are not experts in sociology, but in the face of ample...

Read Post

To Those Who Are Meant to Go Against the World (My Fake Commencement Speech)

(0) Comments | Posted July 1, 2014 | 2:46 PM

I am a sucker for a solid speech, and with graduation ceremonies just recently wrapping up around the U.S., I've spent a lot of time listening to and reading commencement speeches. After sharing my affinity for commencement speeches with a friend, they recommended (or challenged) that I write my own:...

Read Post

Women in Entrepreneurship Emerging Globally from Gaza to Kiev

(0) Comments | Posted July 1, 2014 | 12:02 AM

On June 19th, 150 Gazan women and men gathered for the fourth Startup Weekend Gaza - but this particular event promised the presence of at least 50% women, as one of the events participating in this year's Startup Women initiative.

One woman in attendance was Mariam Abultewi,...

Read Post

Stories and Inspiration From 500 Community Leaders at UP Summit 2014

(1) Comments | Posted June 11, 2014 | 12:45 PM

This year, over 500 community leaders from over 75 countries gathered in Downtown Las Vegas, the startup hub of Nevada and product of Tony Hsieh's vision for a bustling entrepreneurial community. With the Las Vegas strip just about 10 minutes away, the downtown startup hustle and energy provided a powerful...

Read Post

You Can't Be What You Can't See: Carving Paths for Female Entrepreneurs

(0) Comments | Posted May 28, 2014 | 1:13 PM

"You can't be what you can't see." These words have lately taken on a fresh meaning in my own life, and inevitably, I'm more compelled to see these words manifest in the lives of others around me as a result. You can't be what you can't see: it is true...

Read Post