12/10/2010 01:12 pm ET | Updated May 25, 2011

There's No Business Like Snow Business at the Yelp Snow Ball (PHOTOS)

'Tis the season of giving, and what better way to feed the less fortunate than by stuffing yourself? Last night, Yelp hosted a foodie's dream come true -- more than 2,500 Yelpers braved the cold to enjoy the Snow Ball at the 69th Regiment Armory on 26th and Lexington, NYC. The event, which benefited NYC Coalition Against Hunger, was a match made in heaven; local eateries served an avalanche of samples to the people who love to eat and talk about eating.

While the event didn't feel like much of a ball (it was a mishmash of Yelpers dressed to impress and Yelp staff dressed as reindeer) or feature any snow, the Regiment Armory was packed with vendors, photobooths, hand massages, Wii bowling, and live music. The event raised more than $4,800 for charity.

In a flurry because you missed last night's festivities? Check out HuffPost's photos: