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Cody Brotter

Cody Brotter

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Generation Friday: How Rebecca Black Gave Millennial Kids Their Label

Posted: 03/17/11 04:44 PM ET

Last Thursday, a YouTube video called "Rebecca Black - Friday" had 3,000 views. On Friday, it had more than 7 million. When I passed out listening to it last night it had 9 million. As I listen to it today, it has 12 million. And tomorrow it will be so yesterday.

Let our children's textbooks show that in the winter of 2011, the millennial generation received their title in history thanks to a 13-year-old California girl and a renowned producer named "trizzy66." This upload is our mightiest metaphor for the merrymaking of the measureless mediocrity that makes up the 21st century.

The song tells the story of a young woman who wakes up at 7am on a Friday morning only to be faced with the weighty decision of picking which seat to take in her friend's convertible. For some presumably artistic reason, 45 minutes later, the middle schoolers are speeding on a highway looking forward to the weekend parties (note: though in the car, the indecisive Miss Black is still grappling with this whole "which seat do I take?" predicament). The lyrics, clearly based off of a Maya Angelou poem, feature the words "partyin'" 17 times, "fun" 20 times, and "yeah" 22 times.

The grammatically-gifted girl informs the listener that:

Yesterday was Thursday, Thursday
 / Today i-is Friday, Friday (Partyin')
 / We-we-we so excited
 / We so excited
 / We gonna have a ball today

 / Tomorrow is Saturday
 / And Sunday comes afterwards / I don't want this weekend to end

Now there's nothing deplorable here. But its overnight sensationalism is highly representative of the cultural climate and this most tangibly connected but emotionally disconnected demographic. The cute star and catchy song seem so void of value or substance or charisma that the result is this vibrantly vapid wasteland of emptiness masked in bling.

And speaking of bling, the "rap" portion that follows the previous verse is enough to make Wiz Khalifa look like Langston Hughes:

"So chillin' in the front seat (In the front seat) / 
In the back seat (In the back seat) / I'm drivin', cruisin' (Yeah, yeah) / 
Fast lanes, switchin' lanes
 / Wit' a car up on my side (Woo!)
 (C'mon) / Passin' by is a school bus in front of me / Makes tick tock, tick tock, wanna scream / 
Check my time, it's Friday, it's a weekend
 / We gonna have fun, c'mon, c'mon, y'all"

Hip-hop has traveled from the godfathers' cries for gender and race equality or rags-to-riches tales to a distortion of the American Dream wherein success is a Pimped ride racing death to reach a middle school house party.

It's Bieber Fever. It's McDonalds. It's The Jersey Shore and Hummers and Miley on salvia. It's creepy dudes with high-end technology making money from underage autotuned white girls and a crude caricature of black progress. It's the preteen girl lip-synching to Vanessa in High School Musical 4 as her dad looks up her latest illegal nudie pics -- perhaps the most disturbingly overlooked and fastest female fad to hit high schools in the past few years.

Just this week, we've gone from Carson roasting Lucy to The Situation roasting Trump. Stephanopoulus went from a White House cabinet member to hosting a "network news" special on the star of the worst/most-watched sitcom on TV. Can't success lie somewhere between winning world wars and #Winning Twitter followers? Can't romance lie somewhere between June Cleaver and two pornstar girlfriends? Is it really time for us to throw ourselves a party?

By 2008, Americans learned that greed actually isn't that good. Capitalism got stretched too far for families. The gap between the rich and the poor are reaching their extremes. We're outsourcing jobs to China and getting rid of union workers for machines. This is the natural progression if the goals are cash and convenience. Uncle Sam's invisible hand has curled into an obese fist. We are watching the American Dream on crack.

It's not black and white. But it is our inability to understand and acknowledge the shades of grey that defines this time in history. After all, it was our last President who told our current Vice President, "Joe, I don't do nuance."

I remember when my dad picked me up from school on a Tuesday in 5th grade because two towers near my house had been blown into the ground. I remember Newsweek calling us "Generation 9-11" and Time marking the moment "the end of the age of irony." But from what I've seen, it was hardly that irony had ceased to exist (Urban Outfitters 90's nostalgia tees can't sell themselves) but a devastating decrease in America's ability to comprehend it.

How could we? What can shock us? How can Colbert top Beck? How can Britney top Black? We don't know whether to laugh or cry anymore. Things are so bad they're good or so good they're bad. We have become a parody of ourselves. A perversion of our Founding Fathers. We are satire.

Tomorrow's Friday. A 20-year-old in Baghdad will try to make it back home in the hopes of being able to attend a community college while a 20-year-old at UCLA will ignorantly mock Asian immigrants on her webcam. A 13-year-old girl in Japan will drown before her mother's eyes while a 13-year-old girl in Anaheim Hills will beat on, high on the highway, borne ceaselessly into riches, red cups, and re-Tweets.

 

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12:01 PM on 03/20/2011
Please check out our HILARIOUS video for Rebecca's hot tune!!

http://www.youtube.com/watch?v=hpIa3zoyAsQ
06:27 PM on 03/19/2011
Learn more about Rebecca Black at http://www.rebecca-black.net

Lyrics to "Friday" by Rebecca Black: http://www.rebecca-black.net/rebecca-black-lyrics.php
11:00 PM on 03/18/2011
COLDPLAY + Rebeeca Black = Ecstacy!
http://www.youtube.com/watch?v=yvUULsVR_cw
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Kingkongmama
01:17 AM on 03/18/2011
my god im sorry! people are serious here.
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HUFFPOST BLOGGER
Cody Brotter
01:30 AM on 03/18/2011
Naaaaaaaaaaaaaaaaah.
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Kingkongmama
01:14 AM on 03/18/2011
Getting up in the morning, rubbing one out, TRYING NOT TO WAKE MY WIFEEEEEEEEEEE.
Gettin downstairs, talking to the cat, he knows what I did, HE KNOWS WHAT I DID
I pour my cereal, I spill some milk, my cat comes and licks it up, HE FORGIVES ME.
Sitting in my car, see some cum on my pants, I just ignore it, I JUST IGNORREEEE IT.
Get to work, load up reddit it, co workers kickin it in their cubicles, sneaking gone wild, WANKIN IN THE BATHROOM
ITS MONDAY MONDAY MONDAY

- by reddit user going2trees
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Cody Brotter
01:07 AM on 03/18/2011
I can't tell whether @mnpeter and especially @via incognita are JK-ing or not.
08:13 AM on 03/18/2011
i was kinda. The point i was serious about but the tone was definitely joking.
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onehundredjobs
New media producer and actor.
12:29 AM on 03/18/2011
Self-publishing platforms have become the shortest route to fame. I created a marketing concept called You-commerce to explain this phenomenon; you-commerce is the promotion and monetization of one's talents via self-broadcasting, self-publishing and social media platforms. Rebecca's success proves that its execution can be outsourced. Ark Music Factory should consider a name change to Ark Media Factory because selling packaged self-broadcasting and social media marketing solutions has become a viable business model. http://www.onehundredjobs.ca/2011/03/selling-self-broadcasting-solutions.html
12:19 AM on 03/18/2011
Dude, how can you try to make fun of this girl's youth and immaturity while sneaking in a Gatsby reference?

If you're going to call us a new Lost Generation, at least have the decency to make a slightly more obscure reference, dude! Maybe you could rip off This Side of Paradise or something.

"You're better than the whole damn bunch of them, Rebecca Black."

"They know themselves, but that is all."
12:01 AM on 03/18/2011
You have complete misjudged the cause of the celebrity of this video. The video has its millions of views because of the wide spread recognition fo the very horrid qualities you described. People are trashing the video across the web and people are going to watch it to see jsut how horrbile is it. You cant jude my entire generations taste in music based of a bad song with a lot of views. please do some actual research before throwing this stuff up again. Even fake journalists have to have some sort of self respect.
09:40 PM on 03/17/2011
Please don't make generalizations about Generation Y based on this terrible song.
08:59 PM on 03/17/2011
Enough with the negativity, people - this article is well thought-out and written! The point is, let's not settle with the lowest common denominator in music, as well as in movies, writing, etc. The way too popular trend of tagging things as "so-bad-it's-good" actually validates them for most people. I don't have a problem with Rebecca Black any more than I do with Miley Cyrus (in fact, the former seems more honest and down-to-earth) - but seriously, let's all start worshiping something that might have a shelf life longer than a three-day weekend. As for Black, Cyrus and the lot - how about we call it like it is?
08:08 PM on 03/17/2011
I think anyone who takes this song seriously and deems it "creative genius" is dumb, but if you can appreciate it for the idiocracy as it is and take it as a joke, it's fine. I despise the lyrics but it's catchy as hell and it gets stuck in my head sometimes D:

It is sad that people don't have to do much or have much talent to get famous these days, though. If The Beatles were considered a joke, at least when people took the time to listen to them they realized that they actually have substance to a lot of their music. 500 years from now if anyone looks back on this song they'll still think of it as a joke (I hope, or else we are doomed).

I agree how this generation's youth (despite unlimited info at their fingertips) intelligence has seemed to decline. A lot don't even know how to use proper grammar. Our education system is broken. "Role models" are dishonest and turning out to be something kids shouldn't look up to. At least GaGa is truthful about smoking weed and drinking and stands up for causes bigger than herself (gay rights). THAT'S credible. She's different (to say the least) and provocative, yes, but worthy of respect, imo. Miley? Pfffffffffffffft. But I digress. Anyways I hate having this song stuck in my head because regardless of the quality, you have to admit, it is catchy as hell >_<

FRIED EGG. FRIED EGG.
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Matthewpa
07:30 PM on 03/17/2011
To call this generation a joke because a young girl got hits on her "Planet Nine from Outer Space" like video is just stupid. I believe much more in a generation where a thirteen year old is worried about the week-end than the one where a 13 year old was worried about their next drug hit and killed their drive in life or one where a 13 year old's fear of God taught them to be intolerant and push for the unlimited spending on selfish, unquestioned wars.

Viva the youtube generation, where kids are showing other kids how to be......kids. It can't be any worse than the ones we have now.
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Cody Brotter
07:46 PM on 03/17/2011
Brother Matthew, couldn't agree more with the first paragraph. Think of how far we've come for the 13-year-old female or ethnic or gay teen from previous generations. We're the most tolerant so far. I'm so progressive I'd play "Brokeback Mountain" on daytime TV but I'm for progress in the most virtuous directions. As for your second paragraph, I'll try to share your audacity of hope.
07:30 PM on 03/17/2011
learn to lighten up, jesus. you obviously know things are messed up--so does this generation, which is why stupid distractions have their place. it is one thing if this video became popular on it's merits; however, the whole point of this phenomenon is how absurd and ridiculous this video is, and the humor is partially related to something this vapid being produced in our current context (when people are dying in japan, capitalism is exploiting the bottom 99%, etc). parody can be political. what do you want these teenagers to do? become militant activists instead of watching youtube videos? that is a ridiculous thing to expect of 13 year olds, but beyond that they also don't have to be mutually exclusive. don't make the mistake of conflating a vapid entertainment landscape with the reality of being a teenager today (especially when the whole point of liking this video is to make fun of this very vapidity) or with a lack of awareness of the current state of things. irony and parody can not only be political, but are probably the right response to this video.
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Cody Brotter
07:49 PM on 03/17/2011
*learn to lighten up, CODY
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Matthewpa
07:01 PM on 03/17/2011
What a crock of .....

Rock and Roll: How awful it was for our kids to be destroyed by that deviant music that pushed our kids into sex. The Beatles: Before Ed Sullivan, they were considered by most a joke. Michael Jackson: How can we allow white kids to idolize that black man.

The American kids today are quicker, more socialized, and understand more about the world around them than any humans in history. They can find any info they need in a sec.

But in order to learn how to acquire this knowledge to thrive, it takes programs, time, effort and money. But the adults stole this money (that was earned by previous generations) in order to fund their lifestle and way of life. No problem to live well...if you can afford it. But now a school teacher is greedy at 60,000 a year, and yet how can a money manager survive on $250,000???

One party tells us we can't afford important programs, yet they put us in a war that cost us trillions. Meanwhile the other does absolutely nothing to stop the rich and foreigners from stealing our money, and sending our jobs overseas. And their leadership doesn't change?? Where's the accountability?

If you want to rail, rail on that generation like no tomorrow. Do I see that anywhere??? No accountability.

If anything that generation should be taxed at 75% because they've failed. Give the money to Ms. Black's. They have to be better than this one.
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Cody Brotter
07:07 PM on 03/17/2011
Well that makes sense.
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Matthewpa
08:22 PM on 03/17/2011
LOL. Ya that was lost in the editing translation (trying to conform to Huffington word count)

The first paragraph was supposed to say it's silly to judge a generation by a music type that you might find distasteful at the moment.....somewhere along those lines. LOL.

A few other points about how this generation of power brokers are not thinking about the youtubers anyways whe every other generation thought about their kids and how they're the ones to go after but the full length context has been lost on the cutting room floor. I just call it my young James Cameron moment. LOL