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Cody Pomeranz

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The Squandered Superpower: How America Has Stunted Imagination

Posted: 11/08/11 08:55 PM ET

Think of a number between 1 and 10. Got it? Now, how many of you reading this thought of the number pi? Or how about e? The brain is certainly capable of giving those kinds of answers. But that is not the way in which many of us have been taught to think. 

Throughout most of my life, I've been tasked with, and rewarded for, solving simple problems and answering simple questions. What is the natural log of 4? What is the color of calcium when put in a Bunsen burner flame? Why were the colonists angered with King George III? This information is basic and important. But far too late, if ever, are we challenged to use more of our imagination, to think, if you'll excuse the cliché, "outside the box."

In a talk at the Royal Society for the encouragement of Arts, Manufacturers and Commerce (RSA), journalist Daniel Pink spoke about an interesting phenomenon in the business world. Pink referenced an Australian software company, Atlassian, that told their employees one day, "For the next 24 hours you can work on anything you want. You can work on it the way you want. You can work on it with whomever you want. All we ask is that you show the results to the company at the end of those 24 hours." Consequently, Pink noted, "that one day of pure undiluted autonomy has led to a whole array of fixes for existing software, a whole array of ideas for new products that otherwise had never emerged." When we allow our minds to tap into the infinite universe of imagination we possess, the results are astonishing. But the importance of innovation and imagination is not just limited to high-tech businesses like Apple or Google. Our ability to think unconventionally is critical to every aspect of our society. 

In the wake of the September 11 terrorist attacks, many criticized the intelligence community for a lack of imagination. An attack where the weapon of choice would not be a bomb or a chemical weapon, but rather commercial airliners seemed beyond the realm of possibility. In fact, some even scoffed at the idea. While being briefed by the FBI on security for the Atlanta Olympics in 1996, Richard Clarke, chair of the Counterterrorism Security Group, asked an intriguing question: "What if somebody blows up a 747 over the Olympic Stadium, or even flies one into the stadium?" Clarke recounts the response he received to what we now consider a legitimate question: "The Special Agent in Charge of the Atlanta FBI Office was steaming under the cross-examination from the Washington know-it-alls. 'Sounds like a Tom Clancy novel to me,' he sneered." It was indeed the plot of a best-selling thriller by Clancy, except instead of the Olympic Games, the target was the U.S. Capitol building. 

There's a famous quote from Dr. Ralph Gerard that says, "Reason can answer questions, but imagination must ask them." Society presents us with abstract problems; they aren't as simplistic as a math proof or a supply-and-demand graph. We face problems like predicting the method of future terrorist attacks, creating new products that consumers will want to buy and use, or designing new medical technologies that will save lives and ameliorate suffering. The basics of math, science, history, English, and language that we learn in school are fundamental to our advancement. But that knowledge serves merely as a foundation. Also, much of what we take away from secondary education is not specific facts or processes (I don't know about you but I'd have some major difficulty solving a stoichiometry problem now), but rather how to think. We are supposed to sharpen our intuitions and learn new ways to approach problems. 

The human brain is the most complex phenomenon in the world. And yet, the way we structure our education and work environments limits its power. Society benefits from those who take the knowledge they acquire and combine it with the personal imagination that is unique to all of us. But in order to translate this idea to all facets of society, we must first ensure that the value of imagination is incorporated and rewarded in schools. 

This presents us with some key questions: What can we do to foster innovation? How can we cultivate imagination and creativity? How do we spark curiosity and inspiration? Maybe a day of autonomy to work on designing one's own experiment in Physics lab, to ask questions like what if or why, can evoke the same kind of imagination shown by the Atlassian employees. Perhaps a week's worth of English homework with the simple charge, "Write," can awaken passions that would otherwise be confined to Shakespeare critiques and essays on The Scarlet Letter. There's no doubt that direction in education is necessary, but so is self-direction. And we can implement an environment more conducive to imagination without compromising the basics, an environment where scientific, literary, or historical knowledge is combined with autonomy of thought. 

We must also note that much of our world is static. The physics of flying did not change when the Wright brothers came along. The science of sound waves and electrical impulses was no different before Alexander Graham Bell. Sure, we make important advancements in our technical knowledge of the world around us, and this knowledge is the basis for these great inventions. But it took the imagination of these inventors to ask the question of whether a device can be created to fly a human being in the air or vocally communicate with someone far away. Every advancement we make is due to people asking questions that no one else asked before them. It's an obvious statement, but one that is not made as often as it should be. Imagination builds on imagination; the innovations of Bill Gates and Steve Jobs would not be possible without the initial invention of the computer. We can never underestimate the amount of ideas that are immured within our minds, waiting to break free. As people, imagination is the closest thing we have to a superpower, and right now, we're squandering it.

So close your eyes. Put on some music. Take a stroll down your street or stare out the window of your room or car (not while driving of course), and turn your mind into a blank whiteboard. Think about something that's not possible. Actually, let me rephrase: think about something that's not yet considered possible. 

 
 
 
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08:36 AM on 11/10/2011
Good job kiddo. We try to do this in our homeschooling. I'd like to see more kids spending more time just mucking around creatively....like SJ in his electronics shop. Kids don't have much time to "explore" their interests. There's always a "class" or a "team" usually adult supervised.
Adults used to have "hobbies" that were creative in this way and led to small innovations, even if they were just at home. It would be nice to start there....see what people come up with outside the supervised work/school environment.
05:25 PM on 11/09/2011
Thank you for reminding us all to never say never and instead dream about the possibilities.
04:35 PM on 11/09/2011
Somebody is finally "thinking out of the box" at a young age.
The best solutions are often the ones that no one thinks are possible
I thoroughly enjoyed this article
04:10 PM on 11/09/2011
yeah, I bet you would have difficulty solving a stoichiometry problem.
11:54 AM on 11/09/2011
Great article, but do you really believe: "The human brain is the most complex phenomenon in the world"?

What about a network of brains working together in a society, less complex?
12:08 PM on 11/09/2011
Dude, that's nothing compared to the complexity that is "women's logic". Some mysteries science will never unravel :p
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Bombadillo22
Not all who wander are lost...
08:45 AM on 11/09/2011
Excellent read. Thought provoking.
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Dredd
Our government is a wartocracy.
08:20 AM on 11/09/2011
I agree Cody.

We have been taught, and we believe, that the military is the most competent institution in American Society.

So why are you at Yale instead of Kabul War College?

http://blogdredd.blogspot.com/2011/11/stockholm-syndrome-on-steroids-2.html
07:16 AM on 11/09/2011
A doctor discovered the smallpox vaccine when he noticed the girls who had cowpox did not get smallpox.

A friend of mine is told by the doctors that she is lucky to be alive, that it is almost a miracle. They know she takes vitamins/herbs, but they never ask which kind.

Answers are there, but we need someone to notice the answers or at least check out the unusual and exceptions that they see.
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PRONESE
Somewhat Opinionated Curmudgeon
05:19 AM on 11/09/2011
Political Correctness has stunted and stifled Imagination and Creativeness at the institutions of higher learning.
Gotta be in the box so to speak.
More Coffee...
R/ PRONESE
04:47 AM on 11/09/2011
Actually, your examples of the Wrights and Bell are very poor. There are many, many who imagined powered winged flight before the wrights and acted on their thoughts, though failed. The same is true of Bell and the telephone, too... Bell beat out a contender, both using those 'electrical pulses' by a figurative 'hare's breath'. This same pattern has been repeated again and again, often a case of near-simultaneous 'creative' discovery or technology by many different players in a very narrow time period.

On the other hand, for true creative originality, how about Da Vinci? So far as I know, his 'imaginings' were unique for his time, creativity of 'invention' unique to him, alone.
07:47 AM on 11/09/2011
Hi wgard. I just wanted to point a few things out in your comment; it confused me a little ;). Firstly, who imagined winged flight before the Wrights? If you're going to make a statement like that, at least support it with some kind of credible source. And while people probably have thought of flying in the air long before the Wrights came along, how does that contradict the author's argument that, "our world is static?" I'm just a little curious about how these connect. Thirdly, your example of Bell actually doesn't address the topic at all. If he beat out a contender, than wouldn't this suggest that his creative prowess was better than his contemporary? And furthermore, how does this suggest that someone thought of the device before he did, after all, a contender denotes that someone is CURRENTLY competing against you, not previously. Lastly, and my final point, your comment about Da Vinci's "true creative originality" is just too extreme. I'll admit that he was creative, but tone it down a little when you don't have all of the facts; it will make you a better writer. Otherwise, great stuff!
11:54 AM on 11/09/2011
Everything that happens is completely reliant on everything that happened previously.

I don't know if I'm allowed to post links on here, but this NECSI and MIT/ESD Seminar by Stuart Kauffman explains far better than I can: http://necsi.edu/video/kauffman.html
04:11 AM on 11/09/2011
Hmm, this completely misses the point that the chief source of imagination prevention is money. There simply isn't enough money around to enable widespread imagination, humans are just too darn expensive.
07:18 AM on 11/09/2011
People worry too much about what is going to happen to them financially. There is no way most will create, if their mind is worried.
07:30 AM on 11/09/2011
More specifically, money (which, for most people, is more accurately termed "debt") tends to inflict stress on the majority of the world population, and it's the stress that acts to inhibit creativity and innovation, primarily because the mind tends to become heavily focussed on "doing more of what I'm doing" in order to "get more money for what I do". Furthermore, creativity and innovation takes time, and "time is money" as the disturbingly accurate saying goes.
07:28 AM on 11/09/2011
Please elaborate. First you say that money inhibits imagination. But then in your second comment you say that there isn't enough of it to enable widespread imagination, which suggests that more money would increase "widespread imagination." What the heck are you talking about? This is just too darn confusing.
07:53 AM on 11/09/2011
Just because insufficient money inhibits innovation, doesn't mean that sufficient money causes imagination.

That being said, if someone is completely free from any monetary concerns (ie. they have plenty of money now and know that will also be the case in the future) then I dare say they'd have less barriers to imagination that someone who's heavily in debt.

Another thing to consider is that you might be able to imagine something awesome, even when heavily in debt, but in the majority of cases you won't be able to make it reality without lots of money.
01:09 AM on 11/09/2011
This essay completely lacks any regard to the fact that around 30% of high school seniors aren't graduating every year. And many students that do graduate have never used a Bunsen burner and they don't know that the natural log has to do with math. Information and knowledge that you call basic and simple does not reach many students in our schools systems. Before we begin to criticize our country's education system for not fostering imagination we need to seriously question whether we even provide the basic knowledge that one needs to thrive in this world.
03:44 AM on 11/09/2011
Clearly the education system has many flaws- the graduation rate, inadequate teaching, and a lack of rigor among them. Not every kid can answer 'pi' to that first question because, sadly, they don't all know what it is. But why can't we address the disregard for imagination WHILE we address these other issues? Must they be addressed "before"? Frankly, I find knowing how to think far more important than knowing the facts to think- those can always be looked up later. The most crucial skill a school must teach is effective of thinking. Shakespeare, logs, and Bunsen burners are means to this end just like most of Mr. Pomeranz's suggestions are. Logs may seem more crucial because they could have immediate use in a career; in reality, the critical thinking skills that would be better honed in a more creative environment would serve more students better long-term than logs. I certainly haven't done a log since twelfth grade. They should be taught, and to more kids, but why not also work on incorporating imagination?
09:26 AM on 11/09/2011
I completely agree that critical thinking and creativity are really important goals and a school system that fosters these two qualities should be considered a good school. The issue I have is that the types of schools that would receive benefits from this type of movement would be schools that are already doing well. Rewarded for doing well, penalized for doing poorly. So in our current system these innovations in curriculum and pedagogy are unequally distributed, as well as received, to schools that have well-fed children who know the basics so that they can begin to think critically about them. If a school doesn't have working bathrooms, with outdated and too few textbooks, broken chairs, and has metal detectors at the front door, how is imagination and critical thinking even possible?
11:58 AM on 11/09/2011
"Frankly, I find knowing how to think far more important than knowing the facts to think- those can always be looked up later."

Couldn't agree more! Well put!

I think Paul Lockhart summed things up nicely in his 2002 article "A Mathematician's Lament": http://www.maa.org/devlin/LockhartsLament.pdf
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Richard Bartholomew
My micro-bio isn't empty.
03:57 AM on 11/09/2011
'Informatio­n and knowledge that you call basic and simple does not reach many students in our schools systems.'

Or if it does, it usually goes in one ear and straight out the other, there being precious little in between to stop it.
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CatesA
desperately seeking moderator approval
11:03 PM on 11/08/2011
Good read, thanks.
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FearlessFreep
A radical leftist with a JS Woodsworth avatar.
10:36 PM on 11/08/2011
Thank you, Ronald Reagan. (And yes, I AM being sarcastic.)
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Cody Allison
Conscious Evolution
10:20 PM on 11/08/2011
"Imagination is more important than knowledge." -A. Einstein