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Uncle Bob
Darwin loves you.
07:17 PM on 06/28/2010
apple is a religion, science is a religion, philosophy is a religion, liberalism is a religion, atheism is a religion.....

The word "religion" used to have a specific meaning. This watering down of the word is getting to the point that it is meaningless.
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RedDogBear
07:36 PM on 06/28/2010
It still does have meaning although many people ignore it. Belief without reason is a major part. I recently had to debug two different problems on an iMac and a Windows XP machine. The iMac took me a day. The XP machine took two weeks and purchase of software that didn't work and I had to demand a refund for and... My belief in Apple is based on experience not on faith.
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Uncle Bob
Darwin loves you.
07:55 PM on 06/28/2010
I happen to be a fan of kawasaki motorcycles. They are easier to work on and are known to have better performance as a general rule.

I would never call myself "religious" about it, however. I just think it is a superior product based on my experience. There is no faith, no dogma, no tenets....just a preference.
06:58 PM on 06/28/2010
Many have tasted the apple flavored kool-aid...
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c-tom
Badges we don't need no stinking badges
06:40 PM on 06/28/2010
When I was a kid your family was either a Ford, GM or Chrysler family. But it was not our religions (except maybe some Chevy lovers) it was loyalty and Americans were supposed to be loyal to their country, religion, political party and car. Pat of me sometimes misses those simpler days. But loyalty is not the same as religion.
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RedDogBear
07:39 PM on 06/28/2010
I agree but I also think there is more to the difference between Apple and Microsoft than just branding. There is a clear choice. If you are buying business computers or if all you care about is getting the most computing power for the buck Microsoft is the clear choice. If you value ease of use and good design and are willing to pay a few dollars more for it you go with Apple. Why people get so worked up over it and treat either side as if they were the Antichrist I'll never understand.
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c-tom
Badges we don't need no stinking badges
02:05 AM on 06/29/2010
But my dad felt the same way about Plymouth and Chevy. As far as he was concerned the superiority of Plymouth was unquestionable.
12:42 PM on 06/29/2010
Not to mention the innovation that Apple brings to its products. I am still in awe of the iPod, and my ability to carry my music with me wherever I go - in a small package with amazing flexibility. Remember the CD players - you had to lug around a case full of CDs, and you couldn't mix up playlists of certain songs from those CDs - you had to listen to the whole thing. I truly love iTunes, iPods, Apple TV, and the choice those things have brought to my life.
My religious beliefs though are focused on the concept of deity, and even Steve Jobs hasn't gone there.
05:58 PM on 06/28/2010
I agree. But I'm also an atheist who uses a Windows PC, so I'm probably biased.
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EAPrince
My other car is an Al'kesh
04:16 PM on 06/28/2010
This seems to paint with an awfully broad brush. I think this is less about 'religion' and more about community. Like minded individuals getting together over an idea or a device that they feel strongly about. As I read this article I found myself thinking that the definition being used to call Apple a religion could just as easily be applied to those who are crazy about Star Trek or Harry Potter. I don't think many of those who are drawn to Apple's products and style are looking to Cupertino for life guidance. To me, religion is about a belief in a higher power of some sort or at least some unified theory of Life the Universe and Everything. (42) Being drawn to a particular companies design philosophy hardly seems to apply. Yes, there are certainly some small percentage of Apple consumers who take things a bit far, but they exist in any group and shouldn’t be used as an example of the whole.
I suppose the main point may actually be that we are letting our desire for and immersion in things distract us from more philosophical pursuits and that may well be true. But that doesn’t make it a religion

Erik Prince
http://eaprince.blogspot.com
12:43 PM on 06/29/2010
I vote for 42, and I have my towel just in case.
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LintLass
"When you can balance a tackhammer on your head...
04:00 PM on 06/28/2010
I just have to wonder about some Christians seeing rival religions everywhere.

Maybe the metaphor only goes so far...

Unless of course your religion actually *is* based way too much on marketing, I suppose.

I dunno. But just *maybe* it's not so much that consumerism resembles religion so much as some religions having resembled consumerism for so long that that's how they define 'Religion?' (As long as it's *their* brand, of course.)

Just wondering.
12:44 PM on 06/29/2010
Interesting wondering - something to think about for sure.
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03:32 PM on 06/28/2010
I once met a woman with an elaborate jewel encrusted bracelet with letters on it.
So I asked "What does WWJD stand for?"
"What would Jesus do." she replied.
"I'm pretty sure he wouldn't be going to the jewelry store." I said.
She never spoke to me again.
03:32 PM on 06/28/2010
As far as I can tell, this column is a plug for the author's book. And from his analysis, I'm not impressed. Jethani starts off by calling those who want to buy a iPhone "worshipers" and saying they are in a "frenzy."

I wandered by the Apple store last Friday and saw a line. But I didn't see anyone being carried away in ecstasy. No talking in tongues. Does the fact that they were in line qualify -- like for the latest hot movie or hip restaurant?

The problem is that Jethani never defines religion. He mentions that "Brands are the new religion." Well, I like Dockers, Mercedes, Ben & Jerry's, etc. So I must be in a bunch of cults. Cool.

Jethani mentions one other criteria, a sense of community. All those folks in the iPhone line were part of a community. Well... they all share one interest. But then each of us has a hundred things we're "into" from the Rolling Stones to voting Democrat to liking gardening.

Now the guy in line may strike up a conversation, "Hey, I sure like my iPhone." And the other person may agree. But do they have any deep sense of communion or moral connection? No. Are they going to invite that person home to share stories of how Apple has changed their lives? No.

So stop with the mushy analysis already. Apple's popular because their products solve problems. That's why people get in line. That's it.
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whirlpool
founder walnut tree congregation
06:58 PM on 06/28/2010
There was a huge line at the bookstore when Sarah Palin came to town and she has never solved a problem.
03:29 PM on 06/28/2010
We're up to iPhone 4 and still waiting on Jesus 2. I'm going with the results.
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whirlpool
founder walnut tree congregation
03:25 PM on 06/28/2010
I am devoted to my Apple computers because unlike atheism or theism, they actually work and do something useful.
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LintLass
"When you can balance a tackhammer on your head...
04:02 PM on 06/28/2010
People do get oddly 'tribal' about brands, though, (In that pejorative sense I don't think is very applicable to real tribes.)

...Maybe something's missing, if there's an Imac-shaped hole in people's lives? :)
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whirlpool
founder walnut tree congregation
06:56 PM on 06/28/2010
I think has something to do with the primal pleasure of something that works elegantly while being aesthetically beautiful at the same time. Religion gave up its claim to aesthetic pleasure a long time ago with its dogma and rote boredom and of course it really doesn't work to perfect human behavior. And of course atheism doesn't even get into the game because it affirms nothing--all negative energy.
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gfs5541
01:01 PM on 06/28/2010
It sad when folks call your love of products that you feel for the most part just work right "Fanaticism". Yes, I got a MacBook, a iPad, a iPhone and a iPod. However, I got those products because after trying them out in a store, I've found that these products work well and for the most part problem free.
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03:33 PM on 06/28/2010
He's just posing.