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12:31 PM on 02/16/2011
Because consumers will pay more for a positive marketing label ("USDA-Certified Organic") than for the lack of negatively-perceived ingredients (GMO).

There is a mutually-exclusive set of non-"organic" and non-GMO food products, but unless the USDA comes up with a regulated marketing label for such foods (e.g. the currently unregulated "natural"), these foods won't be distinguished.

The USDA will never require vendors to label their products with a negative such as GMO unless forced by act of Congress. Consumers pay for positive marketing claims, and the USDA exists to serve the interests of the agribusiness industry.
11:57 AM on 02/16/2011
worth a visit