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06:15 PM on 04/12/2011
You could see the writing on the wall when they stopped getting new model to market.
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ProudToBeVeryLiberal
Science is the antidote to the poison of religion
06:13 PM on 04/12/2011
Why would anyone want to buy what we already have in our smartphones? Gee, it wasn't too hard to predict Flip would fail...
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Wuud52
06:20 PM on 04/12/2011
Exactly, the business analysts should have picked up on this. Crappy video on a phone 2 years ago equals pretty damn good video on a phone in the near future.

Plus, the zoom on these things was awful.

BTW, Fan cause I like the name.
06:12 PM on 04/12/2011
It is kind of funny that there are all these people comparing this ~$120 (no monthly fee) video camera with a ~$300 + 50$/month data plan phone. You really can't see the difference?
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helioszephyr
What do you mean by "micro"?!
06:19 PM on 04/12/2011
difference also lies in that the Flip is not a multi-function/purpose device... can't make phone calls, surf the net or video conferencing. Besides, why would one purchase an dedicated video recorder when the capability exists in smartphones?
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NMGreenChile
06:55 PM on 04/12/2011
the quality of smart phone video sucks.
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helioszephyr
What do you mean by "micro"?!
05:38 PM on 04/12/2011
Bad decision to acquire a dedicated video recorder 2 years ago, while multipurpose smartphones were beginning to include video capabilities. Doesn't require a much market analysis to foresee the death of the Flip.
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05:31 PM on 04/12/2011
the flip is a piece of junk, only good for kids playing around with 'my first video camera'. the quality was awful, and the docking mechanism flimsy at best, i wont be sad to see it go, sad for the 550 people absolutely, but the product wont be missed in the long run.
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casaroonc
Your micro-bio is empty
06:36 PM on 04/12/2011
"i wont be sad to see it go"

Because it was a thorn in your side?

or

You didn't like it so no one should?
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02:02 PM on 04/15/2011
neither, it wasnt a particularly useful device, it shot in poor quality and was cheaply made. most cell phones have noticeably better cameras and have for a couple years now. about the only thing i thought it had going for it was the built in usb connector, but when docked, the weight of the camera would sag a usb port on a computer, and the connector felt like if you bumped it it might break off. i have no issue with other people buying stuff i dont like. theyre free to spend their money however, but apparently my viewpoint is about where cisco's was, that the item had run its course and isnt turning enough of a profit to make it worth keeping.
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benji85
05:11 PM on 04/12/2011
Wasn't Cisco on the list of American companies highering, last week?
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hypnotoad72
Freedom = real democracy = living wages
05:27 PM on 04/12/2011
Yeah I'm Sure their press agent took care of that!
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George Rowe
05:11 PM on 04/12/2011
Personally I think that cell phone cameras were rapidly encroaching on Flip's market share. So while they might still have an advantage, pretty soon they'll become unnecessary. I have a phone that shoots 720p video and has 16 gb on on board storage. The only market share left is for children or people who don't have smart phones, this is going to become an increasingly small percentage of the population, making it hard to sustain growth.
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unami
sonic truth
05:06 PM on 04/12/2011
That is too bad, my son (age 8) using his Flip video camera every day. It;s a cool little thing.
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timmmahhhh
Self-employed architect, pauper among plutocrats
05:28 PM on 04/12/2011
Same here - my daughter has one and loves it.
05:05 PM on 04/12/2011
John Chambers spent mega bucks on a private Lady Gaga concert in Kona this last year, flying in all of his employees to stay at the Four Seasons Resort Hualalai. How many millions of company dollars flew out the window for such an over-the-top expenditure? He lives high on the hog, unlike the 550 employees that just got laid off.
05:05 PM on 04/12/2011
WOW.. thats kind of shocking. Flip made some really good quality HD cameras in a small body.
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rockyrococoAZ
ArizonaEagletarian (dot) com
04:57 PM on 04/12/2011
Why don't they sell this business unit?
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ProudToBeVeryLiberal
Science is the antidote to the poison of religion
06:15 PM on 04/12/2011
Because no one would buy it? Let's face it, everyone has smartphones with video capabilities today.
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rockyrococoAZ
ArizonaEagletarian (dot) com
08:53 PM on 04/12/2011
Well, my daughter took great video, with even better still captures, of my 8 month old granddaughter with her flip cam. I just got my first blackberry, but I think the flip took better pics.
04:45 PM on 04/12/2011
Cisco, continuing to make bad decisions. My wife has used our flip cam everyday for the past year since my son was born. It is so easy to use and upload videos. A phone will not be the same. Ease of use is what made this product great. And their flip share service was fantastic too .. easier than uploading to YouTube.

This company was listed as a company of the future in a recent article on HuffPost. I laughed when I saw that. And this decision goes right along with why I thought that list was such a joke.
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jsgaetano
"Conservative" is not a political party, genius.
04:38 PM on 04/12/2011
LOL wow... brilliant... they bought the company for $590 million, just so they can shut the company down.
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Uhgg
Just another Neanderthal
06:10 PM on 04/12/2011
they own the rights to the design and teck
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jsgaetano
"Conservative" is not a political party, genius.
10:52 PM on 04/12/2011
Right... they own the design and tech for a product they will no longer be selling.
 
Big whoop.
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Mister Grumpy
An Angry American
04:22 PM on 04/12/2011
Come on.......... we all know that you can's beat someone better......... you buy them and then shut them down............
07:30 PM on 04/12/2011
middle clause of your post is incoherent, and the assumed point about competition is wrong, as Cisco is not in the video business (and so are letting go of a non-core asset)
03:54 PM on 04/12/2011
590 M$ written off in two years? That will earn management some nice bonuses, I'm sure...
05:06 PM on 04/12/2011
Well thanks to the new tax cuts, Cisco will employ more people....

after they fire 550 people...

hehe