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12:27 PM on 02/25/2008
My pet theory about the 80s look amoung female news casters is that now that Generation Xer's are hitting their 40s and are falling into the demographic that tends to have the most money (40-60 yr olds), they are trying to appeal to 80s males teenage sex fantasies. The female news anchors are simply the 80s high school hotties all grown up with the nostalgic hair & clothes to match. In short - marketing.