How do you woo a millennial? It's a question dogging brands that want to reach the young, creative class of tech-toting, oversharing individuals. Several hotel chains are getting in the game, opening chic new properties in Europe and the U.S.; even Sir Richard Branson is branching out -- 2014 is the year of Virgin Hotels. These properties emphasize social spaces, technology (all have free WiFi), casual dining, and carefully curated yet extremely functional design. Take a look inside.
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