The aim of the Frieze Art Fair is to create a unique destination with an atmosphere that is of cultural and commercial value. This year's Frieze programme -- curated by Sarah McCrory -- included seven specially commissioned projects as well as the Emdash Award. The programme integrates a number of unique viewpoints throughout the fair that will demand a shift in viewers' perception.
Laure Prouvost's idiosyncratic signs had to be made up just a few days prior to the fair as a response to its architecture. Pierre Huyghe's aquarium, a live ecosystem, hosted a specific narrative which had the effect of exchanging the chaotic bustle and bright lights of the fair for a dark contemplative space. Christian Jankowski's project engages directly with the idea of sales and the value of luxury goods. The extravagant and functional boat which he created was available to buy not only as exactly that, but as a Christian Jankowski artwork. Peles Empire is a collaboration between Katharina Stoever and Barbara Wolff, founded in 2005. At the fair, they installed a bar that acts as a Gesamtkunstwerk, in which everything -- from the reproduced room and its decorative furnishings, to the serving of the guests and taking part in the fair -- was part of the work.
Anahita Razmi won this year's Emdash Award. Her proposal was selected from amongst 579 applicants of the highest quality. Her commission highlights how Tehran's skyline was recently used by protestors after the Iranian presidential election. Her art was deemed to embody the principles of the Emdash Foundation in an exemplary way: thought provoking, supporting new ideas, and allowing time for reflection with a focus on topicality. She uses Trisha Brown's 1971 "Roof Piece", which took place on 12 different rooftops over a ten-block area in downtown New York, as its point of departure.
Text by Natasha Seagrove for Crane.tv
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