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Cory M. Baker
Cory M. Baker is the Chief Operating Officer of Marquee Brands, a New York based brand acquisition and management company. As a dad and a brand guy, Cory is a frequent speaker, panelist and writer on licensing, branding and trend marketing.

Entries by Cory M. Baker

Brand Naked

(0) Comments | Posted January 21, 2014 | 12:57 PM

Earlier this week I found myself in a full elevator packed with about five adults and two young girls not older than seven years old. Six of the seven adults including myself were staring at our phones scrolling through everything from Facebook to Twitter and email. (It bears noting that...

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Happy Challah-ween

(8) Comments | Posted October 30, 2013 | 5:32 PM

Candy Corn, Superman, horror movies, children, laughter and fun. Do these seem like items steeped in religious and idolatrous worship? Me neither.

Growing up, Halloween was great and we took it very seriously. My grandfather would come by each year to carve pumpkins with my sister and me. My father...

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The Secret to Marketing to Millennials: Don't

(2) Comments | Posted June 5, 2013 | 4:26 PM

I don't think a week goes by without finding myself in a meeting or a discussion with brand, marketing and PR folks either announcing that they have discovered the best way to market to the ever elusive millennial consumer or with people candid enough to admit they just can't seem...

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Dear Less-Than Perfect Dad

(13) Comments | Posted May 13, 2013 | 2:36 PM

I was deeply inspired and moved by Lea Grover's blog entitled "Dear Less-Than-Perfect Mom" on April 30th and with full credit to her and incredible moms everywhere, I was moved to offer these thoughts from a dad.

Dear Dad,

I've seen you around. I've seen you...

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Finding Your (e)-Voice

(1) Comments | Posted August 10, 2012 | 11:35 AM

I recently discovered a fundamental difference between Facebook and Twitter.

As we all continue to find our digital voice and acquire friends and followers, we also slowly and sometimes subconsciously curate our posting for that particular medium. It's nothing to be ashamed of; Brian Williams may come off a...

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Branding and Social Media: The Real Hunger Games

(3) Comments | Posted May 1, 2012 | 4:56 PM

In a sea of logos and apps, lingo and "Likes," consumers are constantly asked to pin, purchase and poke. Brands have never in history enjoyed such a direct line of communication with their target customer but yet remain less effective and more challenged than ever. It's often akin to an...

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