Ethics Disclosure: I have no affiliation with Looksery. This article is aimed at informing my readers and followers about events and things that I like and consider worth writing about.
StartupSocials Marketing Conference just ended a few days ago and I wish I had five heads and 13 hands so I can think and write at the same time about the great things that I saw there. But since I have only one head, I will use it wisely and get started.
Copyright Cosmin Gheorghe
One way of making the best out of your head is to transform it. And obviously, there is an app for that. Looksery's app provides face tracking and real-time filters that change the way your face is seen on the screen. The options are ranging from funny avatars to reaaaally scary Halloween appearances.
Copyright Cosmin Gheorghe
So here is my 7-year-old answer to my previous video-selfie:
Copyright Cosmin Gheorghe
Viktor Shaburov, Looksery CEO and President, showed me how Looksery can be used to have fun and spoke about his company's plans to license their technology to businesses in the telecom industry, healthcare and makeup, as well as movie studios.
Looksery identifies all facial features, and tracks and maps facial expressions. This allows users to get special face effects through the front camera in real-time. The app allows to modify facial features, correct skin tone or transform into a 3D avatar character. In addition to messaging, users can share photos and videos in-app through the social networks as well as email.
October 31st is around the corner and I have to say that one of Looksery's "creepy" filters is a great attachment to your Halloween electronic greeting:
Copyright Cosmin Gheorghe
Looksery has been featured on CNN, Inc., TechCrunch, Wired, Business Insider and CNet.