Courtney Reum

This month in marketing strategies you didn't see coming: seniors enjoying the 'benefits' of energy shots. Typically, consumer marketers target the youngest consumers possible for their category. The goal: building a lifetime bond with a consumer (one they'll eventually share with their children), or connecting with a younger,...

Sometimes with green, what's old is new. Case in point: cooking with hay. No, it's nothing you can rush to your kitchen and do on a whim, but some of the country's top chefs are re-discovering this centuries old European technique that is both low energy and low cost, and...

Whether it was an April Fool's prank or a genuine confession-as-publicity-stunt, organic food's godmother Alice Waters (of Chez Panisse fame) last Friday admitted to being "Ruth Bourdain," the Twitter sensation popular for her food and sometimes obscenity-laced, alliterative Tweets. If it's indeed true that Ruth Bourdain -- the mutant offspring...

Of all the socio-cultural "by-products" we've become accustomed to in a Facebook, Twitter and reality TV world, few touch our lives as regularly as the marriage of pop culture and food. Why? Because we're exposed to pop culture everyday, and we eat, everyday. I'm a foodie, and I run a...

I would never feel right saying that going on a Virgin America flight has become old hat (especially when Sir Richard Branson is on board), but flying Virgin is not my brother Carter and my "first rodeo" as they say. We have been fortunate to partner with Virgin for over...

A lot has been written about the recently adjourned Technology, Entertainment, and Design (TED) Conference, but I wanted to put in my two cents from the perspective of one of the younger social entrepreneurs. (Check out Arianna Huffington's notes: http://www.huffingtonpost.com/arianna-huffington/notes-from-ted-can-simpli_b_457709.html)

This year, I selfishly looked...

As someone who tries to live by the mantra "don't talk about it...be about it," I'm going to make an exception and "talk" to several of my close friends who also happen to all "be about it" in the form of doing really phenomenal and ground-breaking entrepreneurial things while still...

I want to get something off my chest: "....but are you really green now?" That was the question posed to me at a very recent meeting over a VeeV cocktail. To be more formal, the full context of the quote was "VeeV sounds very progressive with everything you're doing in...

20's are the new 50'swhen it comes to building some aspect of corporate and social responsibility into our personal and professional lives.

I know this first-hand since I left my job as an investment banker at Goldman Sachs in my mid-20's to pursue my own socially-minded entrepreneurial venture, which...