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Courtney Seiter
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Courtney Seiter is the head of content marketing for BufferApp.

Entries by Courtney Seiter

7 Social Media Psychology Studies That Will Make Your Marketing Smarter

(1) Comments | Posted September 2, 2014 | 1:52 PM

One of my favorite things about social media is that it's still such a young and new form of communication. It feels too early to take anything as a given, so we're all experimenting, testing and learning together.

Every day seems to bring exciting new studies as research...

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How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+

(2) Comments | Posted July 17, 2014 | 11:50 AM

Talking about yourself is hard. Doing it in 160 characters or less is even harder.

That's probably why so many of us end up stressed about crafting the perfect professional bio for Twitter - or LinkedIn, Facebook or other social networks.

It has to set you apart, but still reflect...

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A Guide to High Quality Social Media Sharing: What, When and How to Share

(0) Comments | Posted July 4, 2014 | 4:54 PM

The currency of social media is the share.

We all want to be the go-to person with the latest news, the most intriguing viral content, or the best hidden gems followers wouldn't have found otherwise.

Some people just have a knack for finding and crafting the perfect share. The rest...

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The Complete Guide to Using Social Media for Customer Service

(1) Comments | Posted July 3, 2014 | 5:31 PM

Ready to do something really groundbreaking and revolutionary in social media marketing?

I've got just the thing: customer service.

We talk a lot at Buffer about customer happiness, and it's because we truly believe in it. Here's how our Leo Widrich puts it: "Customer support is the...

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The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

(0) Comments | Posted June 18, 2014 | 6:30 PM

Every day it seems like we feel hundreds of different emotions -- each nuanced and specific to the physical and social situations we find ourselves in.

According to science, it's not that complicated by a long shot. A new study says we're really only capable of four "basic" emotions: happy, sad,...

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8 Winning Headline Strategies and the Psychology Behind Them

(0) Comments | Posted June 13, 2014 | 2:47 PM

Recently I dug into all the research I could find about headlines for a Mozinar on The Science of Writing Must-Click Headlines on Social Media.

I found plenty of data about what words are used in the most shared headlines and social media posts, how long...

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The Complete Beginner's Guide to SEO

(2) Comments | Posted June 5, 2014 | 3:56 PM

Since I started working in online marketing a few years ago, my head has gotten pretty crammed with acronyms. Alphabet soup like KPI, PPC, SoLoMo, TOFU, BOFU and FOMO sound perfectly normal to me now -- crazy, huh?

But by far, the acronym most people ask about is SEO, or...

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A Scientific Guide to Writing Great Tweets: How to Get More Clicks, Retweets and Reach

(2) Comments | Posted May 19, 2014 | 3:51 PM

Recently Buffer had the great pleasure of co-hosting a webinar with Twitter (yes, THAT Twitter!)

During the webinar, I talked with Jimmy Hang of Twitter for Small Business about how to make your Twitter content work harder for your business, focusing on three major areas:

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    53+ Free Image Sources For Your Blog and Social Media Posts

    (5) Comments | Posted May 16, 2014 | 1:46 PM

    In social media, we're all increasingly thinking about visual content.

    At Buffer, we've shared our own study on the importance of images in Twitter posts for more social sharing. We've explored tools that help anyone create visual content.

    But there's one question we get asked quite often: Where...

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    5 Simple Ways To Improve Your SEO Today

    (1) Comments | Posted May 5, 2014 | 5:55 PM

    You don't have to know everything about SEO to start reaping the benefits of it.

    There are some small but important search engine optimization changes you can make right away. Here are 5 simple things you can do today to improve your SEO.

    1. Sign up with Webmaster Tools

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