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Meathead Goldwyn

Meathead Goldwyn

Posted: December 8, 2010 11:58 AM

Read more recipes, techniques, tips, and reports from Meathead's kitchen and grill deck at AmazingRibs.com

"As much as I love ribs, there's one part that I hate: the ribs. Those bones are taking up precious meat space! That's why I've always loved the McDonald's McRib Sandwich. You see it's shaped like a slab of ribs, but it's just the good parts. And possibly the bad parts - I don't know what's in it, but it's delicious." Stephen Colbert

On Sunday the McRib sandwich vanished until who knows when. A culinary sleight of hand mixed with marketing magic and millions of adoring fans, McRib is a skinny pork burger dipped in a tangy sweet Kansas City style barbecue sauce, and at $2.49, hotcakes wish they sold this well.

2010-12-06-mcrib_combined.jpgLike cicadas, the McRib comes and goes, creating major buzz on the way according to OgilvyPR.com's Blake Bowyer. Introduced on election day, November 2, 2010, and taken off the market a month later, on December 5, AdAge writes that the McRib "has achieved cult status thanks in part to its scarcity." It has appeared nationally only three times, in 1982, 1994, and 2010, although it appears occasionally in individual stores or regions.

I will leave it to smarter folks than me to analyze the genius of limited-edition planned scarcity for such a popular product, called "self-discipline" by one wag, and how the McRib has achieved legendary status in the world of hucksertism. As a cook, I'm more interested in the product, and how I can make something like it, only better.

The patty is, according to McDonald's website, "pork, water, salt, dextrose, BHA and BHT and propyl gallate and citric acid (preservatives)."

In other words, it is ground pork, probably containing no actual expensive rib meat, doctored slightly with flavorizers and preservatives, and pressed in a 6" x 3" corrugated form to vaguely symbolize a miniature slab of ribs, on one side at least. In other words it is a precooked, frozen hamburger from the animal that gives us ham, and reheated when ordered. In other words, it is leftovers.

The sauce is "water, high fructose corn syrup, tomato paste, distilled vinegar, molasses, natural smoke flavor (plant source), food starch-modified, salt, sugar, spices, soybean oil, xanthan gum, onion powder, garlic powder, chili pepper, sodium benzoate (preservative), caramel color, beet powder."

That's pretty much what you get in bottled barbecue sauce, and all the more reason to make your own from scratch.

The patty is topped with some chopped raw onion and pickle slices made from "cucumbers, water, distilled vinegar, salt, calcium chloride, alum, potassium sorbate (preservative), natural flavors (plant source), polysorbate 80, extractives of turmeric (color)."

2010-12-06-mcrib_cross_section.jpgNot sure why pickles need anything more than salt and vinegar, especially such boring pickles.

The oblong bun, which has a slightly rustic look from cornmeal on the surface, has a bit more stuff inside, like "enriched flour (bleached wheat flour, malted barley flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), water, yeast, high fructose corn syrup, contains 2% or less of the following: salt, corn meal, wheat gluten, soybean oil, partially hydrogenated soybean and/or cottonseed oils, dextrose, sugar, malted barley flour, cultured wheat flour, calcium sulfate, ammonium sulfate, soy flour, dough conditioners (sodium stearoyl lactylate, datem, ascorbic acid, azodicarbonamide, mono- and diglycerides, ethoxylated mono- and diglycerides, monocalcium phosphate, enzymes, guar gum, calcium peroxide), calcium propionate (preservative), soy lecithin."

All that to make a bun?

Based on my monitoring of the Twittersphere, it's all about the sweet sauce. McDonald's could put cardboard on a bun and pour that sauce on it and people, mostly young people, would pay $2.49 for it. Fer cryin' out loud, just get a bottle of Sweet Baby Ray's and stick a straw in it folks.

If you have read any of my many articles on this website, you know I am a fan of ribs, to put it mildly (type "ribs" into Google and my website, AmazingRibs.com comes up first, and that's not something I paid for).

So on the night before repeal of McRib, I decided to bring back a taste of summer and fire up my grill and whup up some nice meaty baby backs, following my recipe for Last Meal Ribs. I made a few extra racks so my guests could take some home and I kept a slab myself. To honor the passing of McRibs, the next day I created the AmazingRibs Sandwich to fill the void.

2010-12-06-amazingrib_sandwich.jpg

Recipe for AmazingRibs Sandwich

Makes. 3 sandwiches
Takes. 20 minutes if you goof off during the process, an hour if you caramelize the onions

Ingredients
1 slab leftover cooked baby back ribs
1 large onion, sliced or chopped
6 sandwich pickle slices
3 quality buns

About the ribs. You can use either baby backs or spare ribs or St. Louis Cut. Baby backs are slightly leaner. Make my Last Meal Ribs yourself, or use leftovers from a trip to your favorite ribjoint.

Sauce is optional. I skipped the sauce because the small amount remaining from the original cook is enough for me. No need to hide this meat! But if you must, keep it to no more than 2 tablespoons per sammie. And for real goodness sake, may your own! At a certain age, every adult should have a signature home made barbecue sauce that guests can marvel over. There are numerous regional variations, from the typical tomato and molasses style of Kansas City to the mustardy sauces of South Carolina to the vinegary sauces of North Carolina to the thin tomato soupy sauces of the Texas Hill Country. Click here for your choice of barbecue sauce recipes.

About the pickles. You can buy them, or make your own. They're easy, and you don't get any of the preservatives.

About the buns. I like a serious bun like a brioche or pretzel roll, as in the picture here.

Do this
1) You have a choice. You can chop the onion and serve it raw on the sandwich, or you can cook it. You can just lightly cook it in some butter in a pan or grill it, or you can slowly caramelize it. Caramelizing it makes the onion into a sweet relish that obviates the need for sauce.

2) Slice the rib slab into individual bones, and carefully run a sharp knife along the bones to remove the meat trying not to hack off any cartilage. Then chop the meat into 1/2" chunks. Reheat the meat in a pan with a little barbecue sauce, or, my preference, in the microwave, without sauce.

3) Toast the bun under the broiler to make it crunchy. I think this is an important step.

4) Assemble the sandwich with a heaping scoop of chopped meat and 1 or 2 tablespoons of sauce on top if you must. Then mount the onions and pickles. Serve with Sweet Potato Steak Fries and slaw.

So tell me, did you try the McRib? What do you think of the concept and the sandwich?

All text and photos are Copyright (c) 2010 By Meathead, and all rights are reserved

For more of Meathead's writing, photos, and recipes, please visit his website AmazingRibs.com

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Follow Meathead Goldwyn on Twitter: www.twitter.com/ribguy

Read more recipes, techniques, tips, and reports from Meathead's kitchen and grill deck at AmazingRibs.com "As much as I love ribs, there's one part that I hate: the ribs. Those bones are taking up p...
Read more recipes, techniques, tips, and reports from Meathead's kitchen and grill deck at AmazingRibs.com "As much as I love ribs, there's one part that I hate: the ribs. Those bones are taking up p...
 
 
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LucMee
Some days you're the dog. Some days the hydrant
08:30 PM on 12/13/2010
I agree with the article... But I will unabashedly admit to scoring three McRibs this time around. Like the man said... Put that sauce on a hunk of cardboard and it'll sell.
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HUFFPOST SUPER USER
chaapai
just an earthbound misfit, I
11:56 PM on 12/12/2010
oh McRib, my stomach and my colon scream "no, no, NO!" but my mouth says, "Gimme, gimme, gimme!"
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Ozark Homesteader
http://ozarkhomesteader.wordpress.com
09:57 PM on 12/12/2010
I don't even eat pig, but you make it look good! I'm thinking now that a nice BBQ sammie could come out of the whole turkey breast I smoked last weekend. Hmmmm. Wednesday night. Yep, I think that'll be dinner.
http://ozarkhomesteader.wordpress.com/
08:36 PM on 12/12/2010
About 25 or 30 years ago, while we were living in Chicago, McDonald's debutted the McRib with great fanfare. At the time, I felt it was McAwful.
I haven't felt any need to give it a second chance.
05:37 PM on 12/12/2010
I tried the McRib the first year it came out. Never have seen the need to eat it again.

But I do make mean BBQ ribs, BBQ sandwiches, and pork roast, so who needs a McRib?
01:52 AM on 12/11/2010
What is it with guys n' grills? Playing "King of the BBQ" is the only time you see them cooking dinner. Please. For the love of your family. Learn to cook something that isn't a heart attack on coals already!
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HUFFPOST BLOGGER
Meathead
I am a Barbecue Whisperer and Hedonism Evangelist.
09:12 AM on 12/11/2010
Uhhhh. Man see fire. Man like moth. Must play with fire. Don't care is meat is black. Favorite thing to grill is whiners like who shoot from hip and haven't a clue that last week I presented a recipe for latkes. Not grilled. FRIED!!!!
This user has chosen to opt out of the Badges program
06:56 PM on 12/09/2010
The unique point of the McRib is the presentation and naked attempt to provide a textural and artificial cultural experience that brings a cross-section of America together while delivering satiation and reinforcing its position as the harbinger of the future of industrial food production. Creating delicious food porn recipes as alternatives are great but only serve as tasty nostalgia.
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Deja Peterson
Just a college student, undergrad Psychology major
03:32 PM on 12/09/2010
that bun makes it look disgusting.
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HUFFPOST BLOGGER
Meathead
I am a Barbecue Whisperer and Hedonism Evangelist.
08:00 AM on 12/10/2010
You've never had a pretzel roll I'm guessing. You're missing something. It's a huckuva a lot better tasting than the flabby McRib bun or the usual hamburger bun.
zenbamboo
U.S. Marine Corps veteran
10:49 AM on 12/10/2010
I am with you Meathead. I am always picking up different breads for my family but all they want is highly processed white bread. I think marketing has done its job and that is what the public demands because they have been led to believe that it is the only way to dress a sandwich.

If I come up with something gourmet they look at me like I have two heads.

On another note, your sweet bbq sauce recommendation a few months back was a winner with my family. Despite using different herbs and spices in my rubs and sauces and wood for smoke, for years my wife complained that it always tastes the same to her. What's worse is she is like a crack addict when she see a bbq joint. Even if I point out to her that the dish was clearly crock potted, there is something in the back of her mind that makes it superior.

Damn it, now I think I am going to smoke a shoulder this weekend.
05:01 AM on 12/09/2010
Recently I've devised a braised pork cutlet recipe that is sort of a BBQ-style rendition of swiss steak, and it works really well for sandwiches.

Trim off the fat cap of a 3-4lb pork shoulder and slice into 1/2" cutlets with the grain. Season with salt and pepper and dredge lightly in flour, then thoroughly perforate from both sides with an awesome device called a "needler" that you can find by googling for "48-blade meat tenderizer".

Preheat oven to 325F.

Heat a dutch oven over medium-high with enough bacon drippings or veg oil to cover the bottom. Brown the cutlets on both sides in batches and set aside. Add one thinly sliced onion and cook until golden.

Add a few cloves minced garlic, 15oz can tomato sauce, about half the liquid from 7oz can chipotles in adobo sauce (to taste), 2 tsp smoked paprika, 2 tsp cumin, 2 tsp dried oregano, 2 Tbsp Worchestershire sauce, 1 tsp liquid smoke (optional), and 2 cups apple cider. Stir to combine.

Return cutlets to dutch oven, submerge in liquid, cover, and braise in the oven for 2.5 hours.

I usually separate the cutlets from the gravy and refrigerate overnight to remove the fat, but a bulb baster will do in a pinch. Then return the gravy to the pot to reduce and doctor to the desired consistency and seasoning, for example adding honey or cider vinegar, then replace the cutlets to reheat and coat.

These cutlets are fork-tender and bite off effortlessly in a sandwich.
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Meathead
I am a Barbecue Whisperer and Hedonism Evangelist.
07:46 AM on 12/10/2010
Sounds wonderful! I'm sure it could be done in a slow cooker too.

Google Jaccard for that needler. But a warning: Meat must be cooked to safe temp when you use this. You cannot use it for steaks at medium rare because the needles push contamination on the surface into the muscle. But if you cook up to 155 which is where most people take pork, it is perfectly safe. In this recipe the meat is probably in the 190 range so there is no risk.
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ritgar
no micro-bio is big enough for me
10:23 PM on 12/08/2010
Whatever they did to it this year, it sucked big time in my area. I tried it in a few locations & it was a mushy, soggy mess with soft icky meat. Gone from my favorites list, I'll find something else from now on!
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HUFFPOST SUPER USER
dsw70
BLUE DREAM
09:57 PM on 12/08/2010
DAMN!! Read the entire post and the recipe. Now I must grill some ribs. And the rain will not be a deterrent. But leftovers is rarely an option to have enough to make "A" sandwich, let alone 3.
09:09 PM on 12/08/2010
I ate McRibs back in 1982. Why I'm proud of that, I do not know.
10:59 AM on 12/11/2010
Perhaps because you are still alive ?........


Lloyd Wood Devix
08:04 PM on 12/08/2010
I can't chew, what do I do?
09:33 PM on 12/08/2010
Put it in a blender. ;-)
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kevinbr38
Forward
05:10 AM on 12/09/2010
"Gum" it. That's what my grandmother did. She could even gum acorn on the cob."
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janie@atthelake
Keep Austin Weird
06:25 PM on 12/08/2010
This looks great! Thanks....I've never had a mcdonald's anything.
Usually, I just fix one slab of ribs....I'll go up to two (with your recipe for ribs) the next time.
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thinkingwomanmillstone
My life is microbiodegradable.
06:16 PM on 12/08/2010
I remembered the McRib fondly until I tried to eat one.