If you haven't looked at Pheed yet, now might be the time to do so.
It's now the No. 1 free app in Apple's App Store under the Social Networking category. Yes, that means it's ranked higher than Facebook and Twitter. And it's been there since last week.
All indications point to teenagers as fueling Pheed's growth. Several heavily-followed teens on Twitter and Instagram reportedly shared their enthusiasm for Pheed last week, leading to an explosion of downloads. Chatter about Pheed continues at a rapid pace on Twitter.
The iPhone app has 1,500 reviews, more than Twitter's, and an impressive 4.5-star rating. There's no surprise why if you spend some time with it. It's ridiculously simple, as you can see with the screenshots below.
The catchphrase for Pheed, which launched in October 2012, is, "A new way to express yourself." Whether you want to do so in text, photos, videos, audio, voice or live broadcast, Pheed offers all of that functionality. Other social networks offer some of that, but not all of it.
So the concept of Pheed was from bouncing around ideas like 'oh I really love that filtering,' for example, that's on Tumblr. 'Why don't they do that on Twitter?' Or 'I love Soundshare' -- why don't they do more stuff like that?' We just looked at everything as users, and what we're missing, and what we'd like to have in a product.
One of the most interesting things about Pheed is users can put their content behind a paywall if they want. They can charge $1.99 to $34.99 per view, or $1.99 to $34.99 per month, and split the proceeds with Pheed. Users can also put a watermark on their content and always have ownership of it.
Among those excited about Pheed is serial entrepreneur, columnist and investor Ilya Pozin, who asked on LinkedIn last week, "Is Pheed The New Twitter?" He notes its rapid rise in the App Store and adds that it's a "great indication of how powerful the youth sector can be in fueling a startup's growth." (Sounds a bit like another app fueled by teenagers -- Snapchat.)
The social network launched its website in October and iPhone app in November and it has been growing since then. It boasted a million visits shortly after launch and CNN Money named it one of 7 Social Networks To Watch in 2013.
Take a look at Pheed's features in the gallery below.
Creating a Pheed is simple. You can even hit the (c) there to copyright your creation. This here is a text Pheed, limited to 420 characters.
You can quickly and easily upload a photo to Pheed with this screen, and give it a caption.
Uploading a video Pheed is a lot like uploading a photo. You can record a new one or upload a video, and give it a caption.
While uploading photos and videos is quickly becoming a norm with social apps, not every app allows you to upload audio. Pheed does. Here's how you record audio, and again you can give it an accompanying caption.
This is what the stream looks like on Pheed. You can scroll up and down, a lot like Instagram. You can play audio and videos in stream, as seen here, like, dislike, and more.
This is how you can search hashtags on Pheed. The hashtag page even gives suggestions as to popular hashtags on Pheed.
Pheed is organized into channels, which you can browse here. You can also search for channels.
Follow Craig Kanalley on Twitter: www.twitter.com/ckanal