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Craig Newmark

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An Observation Regarding Fact-checking and Journalism From an Outsider

Posted: 01/13/12 04:58 PM ET

Okay, I'm not in the news business, and I'm not going to tell anyone how to do their job. However, it'd be good to have news reporting that I could trust again, and there's evidence that fact-checking is an idea whose time has come.

2012-01-13-trumancheck.jpg
This results from smart people making smart observations, at two recent conferences about fact checking, one run by Jeff Jarvis at CUNY (with me involved) and a more recent one at the New America Foundation. I've surfaced the issue further by carefully circulating a prior version of this paper.

Restoring trust to the news business via fact checking, etc., might be an idea whose time has come. It won't be easy, but we need to try.

Fact checking is difficult, time consuming, and expensive, and it's difficult to make that work in current newsrooms. There are Wall Street required profit margins, and the intensity of the 24×7 news cycle. The lack of fact checking becomes obvious even to guys like me who aren't real smart.

It's worse when, say, a cable news reporter interviews a public figure, and that figure openly lies, and the reporter is visibly conflicted but can't challenge the public figure. That's what Jon Stewart calls the "CNN leaves it there" problem, which may have become the norm. When such interviews are run again and quoted, that reinforces the lie, and that's real bad for the country.

Turns out that the NY Times just asked "Should The Times Be a Truth Vigilante?" That's a much more pointed version of the question I've previously posed. The comments are overwhelming, like "isn't that what journalists do?" and the more succinct "duh."

For sure there are news professionals trying to address the problem, like the folks at Politifact and Factcheck.org. We also see great potential at American Public Media Public Insight Network; with training in fact-checking, their engaged specialist citizens might become a very effective citizen fact-checking network. (This list is far from complete.)

My guess is that we'll be seeing networks of networks of fact checkers come into being. They'll provide easily available results using multiple tools like the Truth Goggles effort coming from MIT, or maybe simple search tools that can be used in TV interviews in real time.

Seems like a number of people in journalism have similar views, here's Craig Silverman from Poynter reporting recent conferences.

Silverman and Ethan Zuckerman had a really interesting discussion regarding the consequences of deception:

That brings me to the final interesting discussion point: the idea of consequences. Can fact checking be a deterrent to, or punishment for, lying to the public?

"I'm surprised we're not talking about how fact checking could reduce misinformation in the long term by creating consequences, creating punishment," said Harvard's Ethan Zuckerman at the DC event.

I'm an optimist, and hope that an apparent surge of interest in fact checking is real. Folks, including myself, have been pushing the return of fact checking for some months now. Recently, it's become a more prominent issue in the election.

Again, this is really difficult, but necessary. I feel that the news outlets making a strong effort to fact-check will be acting in good faith and trustworthy, and profitable.

However, this seems like a good way to start restoring trust to the news business.

 

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lastpost
see biography
08:23 AM on 01/16/2012
"Fact checking is difficult, time consuming, and expensive"
Best have the default setting selected then. Make it known that an independent organisation exists, that can be hired to check contentious information. Challenging articles appearing without that “CHECKED BY” by line appended, should then be considered open to doubt.

"an apparent surge of interest in fact checking is real. Folks"
are finally finding out. That the mirror though which they are “seeing” a reflection of what they presume to be reality. Is in fact a mirage. That some manipulative media magnet, may first have his minions breathe a mesmerizing miasma over.
04:19 AM on 01/16/2012
I agree with your sentiments wholeheartedly, Mr. Newmark. But as we all know, the truth can be boring. Juicy, salicious articles full of fire are the big sellers. "News" corps aren`t interested in boring; they`re interested in sales.
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pittelli
09:51 PM on 01/15/2012
Craig,
You are being naive. These "journalists" are merely corporate employees who know where their bread is buttered. There is no incentive, in fact there is a disincentive, to fact check if you want to keep your job.
09:16 PM on 01/15/2012
Sometimes the fact.checkers themselves need to be checked as there are people posting fact check articles that are clearly biased or base their assertions on things that might happen.
08:28 PM on 01/15/2012
Fact checking isnt really all that big a problem, Everyone that puts out the news knows their sources. The problem is source mining...
07:35 PM on 01/15/2012
The internet is where it's at, which of course, Mark, you know.

However, the news is like eating your vegetables. It's nourishing, but boring. Maybe that's the thing about being trustworthy? Being trustworthy shouldn't be about getting ratings, and making a profit. It's about INFORMING people on a regular basis without hyperbole, and when there really is a story to report that should outrage people and get their ire up towards government officials and corporate bigwigs, THEN continue to follow that story to it's conclusion.
Follow-through, and complete reporting is how you build trust.
How can anybody trust today's local news when the first story is almost always an "if it bleeds it leads" kind of story? How can anybody trust any other news when the story is almost always a sex scandal, or which fevered-ego celebrity is poking another fevered-ego celebrity?

News editors have forgotten how to perceive what is important. Their budgets are under the entertainment division now and not the news.
Chew on this:
Fact-checking is all very well and good, so long as the story being checked is newsworthy. If it's not really news, then who cares?
07:35 PM on 01/15/2012
Hi Mark,
I've been thinking about this network of fact-checkers for a long time in a general way. I'm in no position to do anything about it, but have been thinking nonetheless.

However, fact-checking doesn't go far enough.
Thorough investigative reporting needs to be a priority. When I was growing up, we had Woodward & Bernstein, and 60 minutes and the like. And they took on big stories, and these people and organizations were developed trust in what they did.

Today's journalists don't seem to be cut from the same cloth.

They don't investigate. They seem to be not much more than stenographers, hoping that their readers/viewers will somehow put the puzzle pieces together.

TV & newspapers are dead. When will news bureaus clue-in that if they want an audience, here it is.

As much as I respect the newer work of Woodward, and people like Dan Rather, the problem is that they are the old guard, and haven't made it to the internet. Look at the article here on huffpo recently by Dan Rather. He is fascinated by FB and Twitter, and has taken to blogging. Well that's great! He's discovered the time-sucking vortex that is social media. But it doesn't make investigative journalism any more reachable by the masses. It's just more puffery. And who the hell watches HDNet anyway? More and more people are ditching cable and satellite because those services have been charging too much money, and you still have to see commercials.
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rlj13
Torn between liberal and libertarian
03:32 PM on 01/15/2012
Yes, employ me as a fact checker! There are many, many young people looking for jobs who are very good at these things.
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chucknchar t
10:04 AM on 01/15/2012
In these times, who is going to fact check, the fact checkers?
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MUDPUPPY
12:35 AM on 01/15/2012
If you want to do some interesting fact checking, do a search on, Obama Bailouts.
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drumz
Those little red panties they pass the test
01:13 PM on 01/15/2012
Yea, I'm sure you can find all sorts of misinformation to feed your need to hear it.
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FilthyHarry
Expletive Deleted
11:44 PM on 01/14/2012
Ok I understand that even with fact-checking, ideology will get in the way and you'll still end up with different media outlets calling the same point either truth or lie.

That being said, any individual organization that presents both side of an issue as equal without pointing out that one side is wrong or lying AS THEIR INVESTIGATION HAS DETERMINED TO BE THE CASE, then that organization should lose their press credentials and be classified merely as a stenography service.
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JBSCanada
They paved Paradise and put up a parking lot!
12:59 AM on 01/15/2012
BUT WILL YOU PAY THEIR LEGAL BILLS WHEN ALL THE FRIVOLOUS LAWSUITS START PILING UP ON THE DOORSTEP IN AN OBVIOUS ATTEMPT TO "PAPER THEM TO DEATH" BECAUSE THEY HAVE CALLED ONE SIDE WRONG OR LIARS?

Sorry, couldn't help myself.

Cheers!
11:43 AM on 01/15/2012
exactly.
11:57 AM on 01/15/2012
The first amendment immunizes the media against that sort of thing. You are raising a non-issue.
08:46 PM on 01/14/2012
Yes! Finally someone is bringing to light the fact that we have been fed lies brazenly & openly w disregard by the media, whom, these days, would rather get the exact price of a reality star's engagement ring correct or cost of a designer gown than checking to make sure political banter is factual & reliable truth. America needs this. And anyone to debate against it would surely have something to hide, has lied. I'm all for factual reporting. I hope it catches on. Great article.
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mzkitti
6/3/1927
07:30 PM on 01/14/2012
I have given up watching the Sunday interviews. For instance - David Gregory sits there while the interviewee is lying in his teeth and Gregory never says a word.
Either David Gregory is not prepared or he is a push-over... either way, it makes that program a complete waste of time. John McCain is on almost every Sunday and he lies and lies.. after awhile I just turn the channel.
11:59 AM on 01/15/2012
The word is "sellout", not "push-over".
07:14 PM on 01/14/2012
It is also worth recalling that--in Washington, at least--as paltry as the supply of truth may be, it had always exceeded the demand.
07:13 PM on 01/14/2012
Too bad Newmark has no meaningful suggestions.
12:00 PM on 01/15/2012
Hmm, reading comprehension is a problem for you, I see.