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Aspen Institute Future of News Theme: Trust Is the New Black

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Next week, I visit the Aspen Institute Communications and Society program, the theme is Models for Preserving American Journalism.

I figure I'll focus on the basics...

More people need to get the message that the news orgs that thrive in the future will be the most trustworthy ones.

That includes fact-checking, and a clear separation between reporting and financial needs.

Also, it might be okay for tabloids to manufacture conflict and controversy, if done transparently, but not okay to fake stuff.

I'll be bringing this up a lot, maybe annoyingly so, but I feel strongly that trust is the biggest of all success factors in news.

The Twitter tag to follow this is #focas09