Recently, the folks at the Harvard Berkman Center and the MIT Media Lab had a really good conference and hackathon addressing Truthiness in Digital Media. Truthiness in the Stephen Colbert sense, where people just make up stuff which they want to be true. A lot of good progress was reported, particularly involving citizens and professionals working together to do serious fact-checking.
Personal bias: I was very much the outsider there, not in the news business or anything related to it. While I'm not going to tell anyone how to do their job, I feel the country needs the news media to restore trust in their reporting, in large part, by doing lots of fact-checking again. That bias, and my limited reporting skills, means that I'm not doing justice in this post to any of the good work discussed at this conference.There are plenty of good fact-checking efforts in progress. However, I figure that we need to address what Jon Stewart calls the "CNN leaves it there" problem. That's where a reporter sees that a public figure is lying, but doesn't fact-check the speaker, saying that they have to "leave it there"... and then repeating the lie, reinforcing it.
To be clear, we're talking about lying in the black and white sense, not addressing half truths or spin. There's plenty of that around.
At the MIT Media Lab, I worked with a number of humans, all much smarter than me, on what I feel is the big, unaddressed problem regarding fact-checking. Fact-checking alone, is like a tree falling in the forest, where no one hears it or cares about it. Fact-checking efforts only have value, it's felt, if:
There are specific efforts, most notable of which is FlackCheck.org, from the folks who bring you FactCheck.org. Their deal is that if a super PAC runs a TV ad which is clearly deceptive, they encourage citizens to report that to the TV station running the ad. People would ask the station to pull the ad, citing the proof of deception, and reminding station people that it doesn't serve the public interest to promote a lie.
There are other efforts which make such a call to action, though there's at least one major effort, not announced yet. Current trustworthy, really good efforts include, in no particular order:
We need some way to glue together these efforts, emphasizing their independence and trustworthiness, something simple. In my personal experience, that helps attract an audience of millions.
Perhaps that consists of a single web page, listing those calls to action. We might find a way to really get people's attention, with names like "Mob Justice with FactChecking" or, stealing from another team, "Lies with Friends."
That also means individual action, from people who'd share calls to action with their own social networks, via email, Facebook, Twitter, Google Plus and whatever works.
It means that whenever a fact-checking system finds a significant misstatement, emails and social media based calls to action could be programmatically generated.
In addition, we'd like to draw attention to such an effort with targeted ads, in Facebook, Google, and elsewhere. The deal is find people where they spend time, while trying to avoid preaching to the converted.
This could easily include a Google search of trusted fact-checking sites, given judicious use of the "site:" search clause.
A lot of other ideas were suggested toward this end, and here's two:
More to come...
Follow Craig Newmark on Twitter: www.twitter.com/craignewmark