The deal is to use letterpress craftsmanship to communicate via posters, in ways that defy mass production.
Levi's Workshops are a series of craft-based community spaces build to encourage creation, inspiration, and collaboration. The first expression of this is a print shop located in San Francisco's Mission District. Over 60 days, we will work with people and designers (like the Post Family) to create new and engaging design projects that help bring messages of a pioneering spirit to light.
They've mapped out a series of collaborations with local businesses and community groups to create original artwork and inspired designs that honor their respective passions and ideals.
This is for real, and I'll be pointing them to the work of others who have great stuff to say about technology and the way people use it, and how it changes our lives.
I'm not comfortable with pushing my own stuff, but they want it:
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